The speaker lineup for Digital Media Dinners- How To Build Your Social Media Community is officially confirmed! In addition to learning about Community Building from yours truly, my goal is to bring in a variety of professionals who can speak on different aspects of community building for your business. Each speaker brings a unique perspective and story to tell.
Introducing our panel of speakers:
1. Jim Trotter- Senior Writer, Sports Illustrated: Followers of the NFL and sports fans have long relied on Trotter for his dogged reporting and astute insights. Trotter joined Sports Illustrated in Sept. 2007. Before SI, he covered the San Diego Chargers for the San Diego Union-Tribune for more than a decade. Born in San Francisco, CA, Trotter graduated from Howard University with a degree in communications. In addition to his SI duties, Trotter is a contributor to ESPN’s First Take, the NBC San Diego affiliate and numerous radio shows across the country. Read more about Jim Trotter on his Sports Illustrated Page. Twitter: @SI_JimTrotter
Digital Media Dinners is honored to have Jim Trotter on our panel because he brings knowledge of traditional media to the online space. With his recent introduction to Social Media Trotter has already successfully branded himself as a subject matter expert in the sporting industry and boasts a community of over 28K Twitter followers who actively engage in conversation with him, look forward to his articles and turn to him for the latest news and updates. Digital Media Dinners attendees will learn insight from Trotter on how to authentically be a subject matter expert online, have people look forward to reading articles your articles/blog posts and how to incorporate relevant personal information into your updates.
2. Megan Pogoda- Community Manager, Google (Google Places): After graduating from Penn State University, Megan headed for California chasing eternal sunshine and sandy beaches. Megan knows the ins and outs of San Diego. She had the opportunity to travel the entire county for about a year as the promotional manager for various community events. From charity fundraisers and runs, to nightclub dance parties, community gatherings, live music events, art openings, farmers markets, health and fitness expos , conferences , trade shows and more, she quickly gained respect for all the great things America’s Finest City has to offer. As Google’s San Diego Community Manager, Megan reaches out to the community to encourage users to create more reviews, ratings and interaction with their local ecosystems using Google Places. Read more about Megan on the Google Places Blog. Twitter: @GoogeSanDiego
Google is one of the most innovative Digital companies in the world. They’re not afraid to launch new products and their tools from Gmail, Google Maps, Phones to Search and Google Places, etc play a significant role in the efficiency and success for many business owners and entrepreneurs. Digital Media Dinners couldn’t be more thrilled to have a representative from Google who can speak directly to the audience about community building since it’s what she does day in and day out. Megan will share strategies she uses for community building at Google that can be applied to your own business.
**UPDATE: Jeff had a scheduling conflict so our new speaker was Matt Browne- Founder, SDBloggers.com and Tech Correspondent, NBC San Diego**
3. Jeff Monday- Account Executive, Apple Inc.: Jeff Monday is an Account Executive on Apple’s iPad and iPhone in Business team. Jeff has been with Apple in various roles over the last ten years focused on delivering marketing and sales to customers in Southern California and the Southwest United States. Jeff enjoys exploring the ever-changing world of social media and in his spare time authors the blog mondaydots.com. Twitter: @tweetjeffmonday
Apple Inc. is an exemplary brand that successfully leverages the power of their community. Their customers essentially sell their products for them. Apple customers are fanatics, enthusiasts and loyal brand evangelists who authentically and passionately spread the word about their love of Apple Products. Imagine having thousands of people speak highly of you and authentically sell your products for you. Learn tips from Apple on how to create buzz for your own business, large or small. (See image below of a Facebook update I posted when I was in the market for a new computer. Within minutes the first 3 replies were Apple customers evangelizing for their products. A high percentage of replies after that also mention Mac).
DATE & LOCATION: Thursday, July 14 6:30pm – 8:30pm, Nik Software Headquarters 7588 Metropolitan Drive, San Diego 92108
AT DIGITAL MEDIA DINNERS YOU WILL GAIN:
- Hands-on, tactical tips to implement and incorporate immediately
- Knowledge on how to effectively engage in conversations on Social Media
- Tips on how to encourage interaction with your community and turn your audience into true advocates for your brand
WHO SHOULD ATTEND?:
- Business Owners and Leaders
- Marketing and PR Executives
- CMOs, Marketing Managers and Directors
- Product and Brand Managers
- Anyone interested in learning how Social Media will help grow your business
DINNER:
Dinner is sponsored by Rubio’s Fresh Mexican Grill and will consist of their Beach Mex Buffet with Grilled Chicken and Steak, rice, “no-fried” pinto beans, jack and cheddar cheese, lettuce, fresh guacamole, three signature salsas, soft tortillas and tortilla chips. Veggie Burritos available by request.
DRINKS:
Water provided by Fiji Water, Energy provided by Monster Energy Java
EVENT PARTNERS:
REGISTER FOR DIGITAL MEDIA DINNERS HERE
Digital Media Dinners is proud to announce Rubio’s Fresh Mexican Grill as our official food sponsor. Since Digital Media Dinners is San Diego based, we’re always excited to partner with other locally founded businesses. Rubio’s has a story that really speaks to San Diegans.
When Founder Ralph Rubio was in college, he and his buddies would head to the Baja village of San Felipe, where you could camp on the beach for free, catch some rays, and forget about studying. One night, a hungry Ralph spotted a taco shop with an unusual specialty advertised in the window: fish tacos. He ordered one, took a few bites, and was hooked.
Several years later, he opened his first restaurant – a walk-up stand in Mission Bay. Since that day back in 1983, Ralph has sold more than 50 million fish tacos. Rubio’s Fresh Mexican Grill now has over 180 locations. The Rubio’s menu continues to expand and evolve, with inspiration from Ralph’s continued culinary exploration of Mexico. In addition to the World Famous Fish Taco, Rubio’s also offers a plethora of other signature menu items and they’ll even make your event tasty with Rubio’s a-Go-Go Catering.
As a partner for Digital Media Dinners, Rubio’s Fresh Mexican Grill is also a prime example of how a business is successfully using social media to build their community. Their 40K+ fans on Facebook are loyal and their Twitter followers are very interactive.
How exactly is Rubio’s involved in Digital Media Dinners?
- Dinner will consist of Rubio’s healthy and delicious Beach Mex Buffet with Grilled Chicken and Steak, rice, “no-fried” pinto beans, jack and cheddar cheese, lettuce, fresh guacamole, three signature salsas, soft tortillas and tortilla chips. Veggie Burritos are available by request.
- Each guest who attends Digital Media Dinners will receive a voucher for a free taco of their choice when they visit Rubio’s Fresh Mexican Grill
- Rubio’s is giving away a $50 Rubio’s a-Go-Go® Certificate Good toward the purchase of Rubio’s a-Go-Go® catering menu items only.
To enter to win follow both Marketing Melodie and Rubio’s on Twitter and tweet “I want to win a ticket to @MyMelodie’s Digital Media Dinners & $50 @RubiosTweets gift card #DMDinners http://bit.ly/mz36lK”
For an additional entry, comment on this blog post and tell us what you’re looking forward to learning about most at Digital Media Dinners. Each person is allowed 2 entries. A winner will be chosen Tuesday July 5th at 9am PST. If you don’t win this contest, you can still be a winner by receiving $10 of the event by joining Marketing Melodie on Facebook. Facebook fans enter code: MelodieVIP upon check out. Code valid until July 7th, 2011. Good luck to everyone !
Marketing Melodie presents the 3rd event in the Digital Media Dinners series: How to Build Your Social Media Community on Thursday July 14th 6:30pm at Nik Software Headquarters in Mission Valley, San Diego.
My inspiration for creating Digital Media Dinners came from meeting many business owners and professionals who tell me they’re on Social Media but are challenged in executing it effectively. I’m here as a resource for those eager to succeed and grow their businesses in the digital space. My goal for each event is to have attendees walk away with tactical and practical tips they can implement immediately into their marketing strategy. I also want to provide an opportunity for networking and growing business connections.
Packed room of guests at Digital Media Dinners 2
At the first Digital Media Dinners- Facebook and Twitter for Business attendees learned specific tips on how to optimize their accounts. At the second Digital Media Dinners- Social Media Branding attendees learned how to take action to ensure a positive brand reputation and attract qualified customers and clients. The third event focuses on building a social media community. Attendees will learn how to strategically interact with customers and prospects to ultimately grow an audience of loyal brand evangelists.
YOU WILL GAIN:
- Hands-on, tactical tips to implement and incorporate immediately
- Knowledge on how to effectively engage in conversations on Social Media
- Tips on how to encourage interaction with your community and turn your audience into true advocates for your brand
WHO SHOULD ATTEND:
- Business Owners and Leaders
- Marketing and PR Executives
- CMOs, Marketing Managers and Directors
- Product and Brand Managers
- Anyone interested in learning how Social Media will help grow your business
EVENT FORMAT:
Melodie Tao, founder of Marketing Melodie,(www.marketingmelodie.com) will give an educational presentation on How to Build Your Social Media Community followed by a panel discussion with successful industry leaders. The panelists will provide insight on how their business or organization is excelling in community building through Social Media. The event will conclude with audience Q&A.
6:30- 7:15pm: Networking, Buffet Style Dinner sponsored by Rubio’s Fresh Mexican Grill
7:15- 7:45pm: Presentation by Melodie
7:45- 8:30pm: Panel Discussion, Audience Q & A
Early Bird Registration $59 per person (Until July 7th), Regular price $69 per person and $79 at the door
Networking and lining up for Dinner at Digital Media Dinners 2
DINNER: Registration includes dinner sponsored by Rubio’s Fresh Mexican Grill and will consist of their Beach Mex Buffet with Grilled Chicken and Steak, rice, “no-fried” pinto beans, jack and cheddar cheese, lettuce, fresh guacamole, three signature salsas, soft tortillas and tortilla chips. Veggie Burritos available by request.
PANELISTS:
- Jim Trotter- Senior Writer, Sports Illustrated
- Megan Pogoda- Community Manager, Google (Google Places)
- Jeff Monday- Development Executive, Apple Inc.
- Read more about the panelists here
EVENT PARTNERS: Silk Road Productions
PRO TIP: Join Marketing Melodie on Facebook and receive a $10 off promo code!
I look forward to seeing everyone for the next Digital Media Dinners on Thursday July 14th at 6:30pm. Please feel free to share any feed back you have from previous events or let me know what you’d like to see at our upcoming event.
I’m very excited to announce the exciting lineup of panelists joining me at the next Digital Media Dinners taking place Thursday February 24th, 5:30-8pm at Jasmine Seafood Restaurant. We have some amazing professionals from extremely well known social networks! The event topic is Social Media Branding. The audience will be educated on strategies to strengthen their brand across various social networks including review sites (Yelp, MojoPages), collective buying sites (Groupon, Location), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Our panelists will answer all your tough questions and objections on specific networks. They will also provide their expertise on how to ensure your brand is received the optimal positive brand exposure online.
PANELISTS:
1. Danny Wurst- Community Manager, YELP: Danny Wurst is the Community Manager of San Diego Yelp and a lover of all foods. Originally a Chicago native, he has a B.A. in Media Studies and Public Relations from Loras College and if you know where that is he will buy you a beer. He came to San Diego 2 years ago by way of the hotel industry and has been yelping ever since, earning him the role of “mayor of Yelp” in town. If you ask him what his idea of a great night on the town would be he’ll tell you “the three B’s” — good Booze…good Burgers….good Buddies, not necessarily in that order.
2. Kate Grafton- Account Manager, Groupon San Diego: Kate Grafton is an Account Manager for Groupon. Originally from the midwest, she earned her B.A. in Business Administration/Accounting from Monmouth College. Her love of travel and dislike of bad weather brought her to San Diego 8 years ago where she started her career in sales, marketing and training for small business owners. She travelled across the country consulting small businesses before transitioning into advertising sales. She sees opportunities in the growing collective buying industry so decided to make Groupon her new professional home. She is currently helping San Diego businesses grow their customer base through Groupon features, traveling in her free time, and enjoying beautiful San Diego.
3. Lee Mills- VP of Marketing, MojoPages & Board Advisor, Deal Current: Lee Mills is a highly experienced sales & marketing professional dedicated to delivering a positive ROI. He is a recognized marketing industry expert who has case studies published, frequently speaks at industry conferences and was named a Rising Media Star by Media Magazine in 2004. His focus is on providing intelligent strategies, proven tactics and ROI. For the last several years Lee has been serving as the VP of Marketing for MojoPages.com. In his spare time he’s a sought after Consultant, a Board Advisor for Deal Current and an iMarketers Association Council Member.
At Digital Media Dinners you will learn:
• Hands-on, tactical tips to implement and incorporate immediately
• Knowledge on how to improve your brand image
• Tools to customize a compelling brand message to attract qualified customers
WHO SHOULD ATTEND:
* Business Owners and Business Leaders
* Marketing and PR Executives
* CMOs, Marketing Managers and Directors
* Product and Brand Managers
* Anyone interested in learning how Social Media will help grow your business
Reserve your spot today by registering HERE
Marketing Melodie is excited to present the 2nd Digital Media Dinners. The featured topic is Social Media Branding. I chose this topic because it’s important that business owners take action to ensure a positive brand reputation on Social Media to attract qualified customers and clients. Whether your company is active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor.
Networking during dinner at Digital Media Dinners
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Marketing Melodie will give an educational presentation followed by a panel discussion with successful industry leaders and business owners. The panelists will provide insight on how their business or organization is excelling in brand management through Social Media. The event will conclude with audience Q&A.
Digital Media Dinners- Facebook & Twitter for Business Panel
GOALS:
- Learn hands on, tactical tips to implement and incorporate immediately
- Knowledge on how to improve your brand image
- Gain tools to customize a compelling brand message to attract qualified customers
Our first event, Digital Media Dinners- Facebook & Twitter for Business was successfully hosted last November 2010. Check out the event photos here. We received positive feedback based our post event survey:
- 100% of attendees AGREED or HIGHLY AGREED they would RECOMMEND the event to others.
- 78% of attendees said the quality of content was EXCELLENT.
- 100% of respondents AGREED or HIGHLY AGREED the event was INFORMATIVE.
CALL FOR SPEAKERS:
We’re currently still recruiting speakers for the event. For this particular event we are looking for professionals who represent a review website, a group buying website and businesses successfully using location based networks. If you’re interested in speaking, please email: Melodie at MarketingMelodie dot com with the following information:
1. Name, Company and Title
2. Email Address, Phone Number and Website URL
3. Topics you can speak on
4. Social Networks you are using with the specific URLs to each network
5. Brief description of how you have used social media for your business and the benefits
6. Please list any additional professional speaking experience
For complete details and to register for the event. Please click here.
*Photo Credits: Michael Regala Photography
I’m looking forward to hosting the first of my Digital Media Dinners series at Jasmine Restaurant this coming Tuesday November 9th starting at 5:30pm. We’re excited to announce an amazing lineup of panelists that will share their experience on how they’re succeeding through the use of social media and give you tips on how you can do the same.
The panelists are:
Kevin La Rue, Marketing Director of Nik Software
Daniel Matthews, Marketing Director of the San Diego Asian Film Foundation
Steve Stoloff, CEO of VAVi Sport and Social Club
I’m providing an opportunity for two lucky people to win complimentary entry into the Digital Media Dinners event. Please post a comment on this blog post answering either question:
- (If you’re already using Social Media) How has Social Media helped with the growth of your business?
- (If you’re new to Social Media) How do you envision Social Media helping your business?
Anyone who retweets this blog post on Twitter will also receive an additional entry.
Two lucky winners will be randomly chosen on Monday Nov. 8th, 2010. If you don’t win you can still receive $5 off by joining Marketing Melodie on Facebook. Good luck and see you next Tuesday!
A month ago I announced a Call for Speakers for an upcoming event. I’m now excited to announce the first of my Digital Media Dinners event series: Facebook and Twitter for Business.
I’ve met many business owners throughout the past year that are challenged in getting started with Social Media so I’ve taken the initiative to be a resource in this area. My goal for the event is to have attendees walk away with tactical and practical tips they can implement immediately into their marketing strategy. I also want to provide an opportunity for networking and growing business connections.
Every business owner knows they need a social media presence. Going to another event or conference and listening to someone talk about the “importance” of being on social media will not help grow your business. The real value now comes from being empowered with knowledge and tools on how to actually use social media properly. At the Digital Media Dinners attendees will learn hands on tips for excelling in Social Media.
The first Digital Media Dinners event takes place on Tuesday November 9th , 5:30pm at Jasmine Seafood Restaurant. The event will focus on two popular networks, Facebook and Twitter.
EVENT FORMAT:
5:30-6:30: Networking, Buffet Style Dinner
6:30-7: Presentation by Marketing Melodie
7-8: Panel Discussion, Audience Q & A (Panelists will share success stories on how their businesses have expanded with the use of Social Media.)
Confirmed Panelists: Steve Stoloff, CEO of Vavi Sport and Social Club; Daniel Matthews, Marketing Director of the San Diego Asian Film Foundation; additional panelists TBA
Advanced Registration is $45 per person and $55 at the door. Marketing Melodie Facebook Fans will receive $5 off.
Event attendees must pre-register on the event page here. I look forward to seeing everyone at Marketing Melodie’s Inaugural Digital Media Dinners event!
Special thanks goes out to the event venue host, Jasmine Seafood Restaurant. Jasmine serves San Diego’s freshest seafood prepared Cantonese style, just like you’ll find in Hong Kong. Join them for Dim Sum, bring your friends for family-style dinner, or contact them to plan your next reception or business luncheon in their banquet facilities. They’re centrally located in Kearny Mesa, have adjustable private rooms to fit 10 to 200 people and event space for more than 500.
I just shared with you guys how I’m combining my two passions for yoga and marketing into my career. I also announced that I’ll be hosting Digital Media Now for Yogis. Digital Media Now, along with Digital Media Dinners is a seminar series that I have been hosting for the last couple years. I have customized the presentations so they are tailored to those who work in the Yoga and Wellness industries. I’m hosting the first seminar at La Jolla Yoga Center. I plan to host more seminars at various studios in San Diego and across the nation. My goal is to ultimately have the seminar as a part of the Yoga Teacher Training curriculum offered at studios across the nation.
Here are the details for the first seminar series:
- Date: July 28th, 2012
- Time- First Session- Personal Branding on Social Media 1:00pm – 2:30pm; Second Session- Integrating Social Media into your Marketing Plan 3:00pm – 4:30pm
- Cost: $39 One Session / $59 Both Sessions
- *Attendees have the option of attending one or both of the sessions. Attending both sessions is encouraged but not necessary since each seminar will cover topics that are independent of each other.
First Session- Personal Branding on Social Media- The success of your yoga business depends on your ability to effectively brand yourself as a resource in the industry. Learn how to ensure your personal online brand is cohesive with your professional online brand as a yogi on social media.
Second Session- Integrating Social Media into your Marketing Plan – The growth of your yoga business will accelerate if you can strategically incorporate social media. Learn how to integrate social media into your existing marketing strategy and ensure you’re cohesively branding your business throughout all of your marketing channels.
ABOUT THE SEMINARS
As a Yoga and Wellness professional you’re an integral part of so many people’s lives as you enhance their health and well-being. In such a competitive industry, it’s important to strategically market yourself to keep your clients and students up to date, encourage them to attend your classes and be a trusted resource. With an abundance of digital technologies available, it’s easy to become overwhelmed when creating your own marketing strategy. At the Digital Media Now for Yogis Seminars, you’ll learn how to navigate digital marketing and social media tools such as blogs, Facebook, Twitter and LinkedIn to attract more clients, grow your business and be a valuable resource in your industry.
TAKEAWAYS
– Actionable content and tips you can implement immediately to start marketing yourself as a Yoga professional
– Knowledge on how to serve as a trusted subject matter expert and resource in yoga
– Understanding on how to use Social Media tools to create a compelling brand
ABOUT MELODIE (Yep a new bio I just created as I shift my focus to working with more businesses in the Yoga and Wellness industries)
Melodie Tao is a Marketing Consultant, a Marketing Professor at National University and an International Professional Speaker specializing in Digital Marketing and Social Media. She is also a Certified Yoga Instructor. Combing her two passions for Marketing and Yoga, her mission is to empower you with knowledge on how to live your passion as a Yoga and Wellness professional. Her expertise will help you make money from your business through optimizing your brand and online presence while maintaining your true integrity as a Yogi.
*If you own a yoga studio that hosts a teacher training or if you run a teacher training for a studio, please contact me. I am offering one complimentary entry per studio to this event.
REGISTER FOR DIGITAL MEDIA NOW FOR YOGIS HERE
After successfully hosting Digital Media Media Dinners and Digital Media Now seminars, I’ve received many requests from people who don’t live in San Diego in addition to people who do live in San Diego but don’t always have evenings free saying they wish they could have attended my previous seminars. Well the power of the internet makes this possible! To provide more people the opportunity to attend I’ve created Digital Media Now WEBINARS! You can attend from anywhere and from the comfort of your very own work or home! And I’m so excited for December’s topic because this is an area that so many businesses want to improve on! And what I’m covering will seriously help you make more money when you see your marketing strategy working for you!
December’s Webinar Topic:
How to Integrate Social Media into your Marketing
Intention: You will learn how to leverage the power of your other marketing tools by understanding how to effectively integrate social media
You’ll leave the webinar with these takeaways:
- How to create cohesive marketing campaigns that incorporate Social Media
- How to integrate social media into your existing marketing plan (Events, PR, Email, SEO etc)
- How to ensure you’re consistently branding your business to build community and attract qualified
Here are all the details!
Date: Wednesday, December 7th, 2011
Time: 10am- 11am Pacific Time
Cost: Pre-Registration- $39, Day of Price- $49 (You’ll receive instructions for attending the webinar after your registration is received)
How: Register HERE
I’m really looking forward to connecting with you virtually at my next webinar and am so glad I can provide an opportunity that more people can access. If you have any questions about the webinar please don’t hesitate to reach out to me!
