A Word with the Marketing Nerd @stef_funny (Case Study: Volkswagen Punch Dub)

<Editor’s Note> I’m very excited to introduce you all to Stephanie Trinh aka @stef_funny!  She’s the newest member of my team here at Marketing Melodie. She’s an ambitious Business Marketing Student at SDSU, is filled with positive energy and is even a fellow marketing nerd! Stephanie is always on the lookout for awesome campaigns and when she finds them, she’s eager to learn from it and share. Here’s an awesome case study from Volkswagen, I’ll let Stephanie take it from here. HIT IT STEPHANIE! </Editor’s Note>

 

In 2010, Volkswagen collaborated with Deutsh LA to create the ‘Punch Dub’ campaign. The campaign consisted of many YouTube videos,  a Super Bowl commercial and a game called ‘Punch Dub’ where every time you saw a Volkswagen, you called out the color of the car and punched the person next to you. This game was a remake of the original game ‘Punch Bug’ and was created to develop more awareness of Volkswagen and its 13 different models. I found this campaign to be one of the best that I have ever seen because not only will people selectively look out for Volkswagen cars to play the game, but Volkswagen found a way to integrate themselves into our every day lives as we continue to play ‘Punch Dub.’  They’re taking the power of the internet and integrating it with an in person experience.

Sluggy Patterson is a fictitious character that was made up to explain ‘Punch Dub’ and what rules pertained to the game. As Volkswagen attempted to create viral videos for the ‘Punch Dub’ campaign through YouTube, the most views one of their videos received was a little over 600, which is not very many. However, the videos are pretty funny and these are my two favorite videos of Sluggy Patterson:

So what are your thoughts on the Volkswagen Punch Dub campaign? Do you know of any other campaigns that have done a great job integrating an online component with real life activities?

You can connect with Stephanie on Twitter, Google+ and check out her blog, Marketing Nerd!

So Much Winning at SXSW (Top Chef, 3eb, WordPress, Beats by Dre) #ATTSXSW

I left Austin yesterday morning and I must say that SXSW has been amazing. Sensory overload at its best! I met so many awesome people from all over the world and I gifted 8 phones (plus other fun prizes) to lucky attendees who found me! To top it all off, AT&T made sure I was taken care of by putting me up in a gorgeous mansion.

AT&T also did an exceptional job creating a promotion that integrated guerrilla marketing with social media. I’m so grateful they gave me the opportunity to run the promotion! They trusted my knowledge in marketing and social media which made so many people happy. Check out the awesome video I made with @JenFriel and photos of some winners!

 

Not only did I make so many new friends and great connections, I left the conference feeling like a winner myself. There were so many highlights so I’ll share a few.

Top SXSW moments include attending my favorite panel- Top Chef: How Transmedia is changing TV. Everyone already knows about my addiction to food porn and cooking shows so it makes sense that Top Chef is one of my favorite shows. I am so impressed at how Top Chef has taken viewer engagement beyond the TV with online videos (Last Chance Kitchen), taking viewer suggestions through hashtags during the show and even encouraging their chefs to create their own Social Media presence. The panel absolutely rocked my socks off and to make things even sweeter, I met Tom Colicchio!

I got to experience some SXSW Music at the Third Eye Blind Concert! They were one of my favorite bands in the 90s and still sounded amazing live! I was honored to hear them play 2 new songs that have never been played live before and of course reminisce on their classic songs.

My absolute favorite booth at the SXSW Trade Show was the WordPress Happiness Bar! They  answer any questions you have about your WordPress site and will even fix any issues you have right there on the spot. I’ve been having issues with the URLs on my website being published with index.php and absolutely no way to change it without deleting the previous social sharing counts on my site. Their “Happiness Engineers” hacked away and coded a custom plugin for me! I seriously have been unsuccessfully trying to find someone for years who could do this and they did it in 30 minutes! The Happiness Bar proves true as I was beyond happy, I was jumping up and down ecstatic as I left their booth. They provided so much value to me and for that I’m also grateful.

Another highlight for me was winning $500 Beats by Dr. Dre Headphones by HP just by entering their Twitter contest @HPCloud! This is the true magic of karma!

I enjoyed my last day in Austin on Wednesday as a tourist! I wanted to take a day sans SXSW to enjoy the city. I visited the Cathedral of Junk, The University of Texas Campus and the State Capitol.

Austin, you’ve been good to me! I had such a great time working for AT&T and want to thank them again for having me as part of their team! I leave you with signs that you attended SXSW: No voice, dead batteries and insane amounts of branded swag adorning your home and office! Yep! That just about sums it up. Oh and of course great memories, new friends, a stronger network and a yearning to do it all again next year!

I gave away a Galaxy Note and I’ve got more! #ATTSXSW

Day 1 of SXSW was a success! I’m genuinely so grateful to be surrounded by so many amazing people who all share a passion for the interactive space, but the secret is out! My little green AT&T backpack is filled with cutting edge technology! To everyone who found me yesterday, congratulations! It’s like finding a needle in a haystack but I make it easier by having you follow me on Twitter @MyMelodie, Foursquare and the #ATTSXSW hashtag.

I gave out everything from USB drives, duffel bags, t-shirts and flashlights.

And I also gave out a Galaxy Note, phone meets tablet! The lucky winner @CindyERodriguez was elated to to take home her Galaxy Note! She literally tap danced for me! I’ll be giving away more today! So make sure to find me! To win the grand prize, I encourage enthusiasm and you’ll also need to think outside the box! Cindy proves that it can be done!

Other highlights of my day include doing yoga with @proxybot! Yep, only at SXSW can you practice yoga with a robot and have the event be hashtagged #SXYoga.

And checking in with @dens, the Founder of Foursquare!

Have a great conference everyone and remember to find me. If you’re lucky and catch my attention, you might win a Galaxy Note or perhaps even another surprise! For other awesome stuff AT&T is doing at SXSW check out the video! (I make a brief cameo!)

#SXSW I’m officially in you! Find me for @ATT prizes #ATTSXSW

I’ve officially arrived at #SXSW! I’m so glad I picked up my badge yesterday! Wow the line is around the convention center! I just picked up all the prizes and stuffed it in my nifty @ATT backpack. WOW my back pack is heavy and I’m telling you, you’ll want the stuff in it!

Who knows, you can win a flashlight, USB drives, t-shirts, duffel bag and I may or may not be giving out phones. You’ll just have to find me with this neon green backpack!

HERE’S HOW TO WIN: Just come find me! To do so follow me on Twitter @MyMelodie and the #ATTSXSW hashtag. You can also subscribe to my Facebook updates and follow me on Foursquare. Once you spot me post a picture with me on your social media channels with the tag “I want to be a brand ambassador #ATTSXSW” and you’ll score a prize. It’s that simple! Here’s what I look like!

PRO TIP- The first session I plan to attend is the yoga session at 2pm today! ACC Level 3 Room 8a #SXyoga. Can’t wait to meet you all!

 

How To Win Big at #SXSW: Follow @MyMelodie and #ATTSXSW

In less than 48 hours I hop on a plane to Austin for #SXSW! I made the huge announcement that I’m attending #SXSW for the first time to run a Social Media promotion for AT&T! I mentioned that you’ll have to find me to win cool prizes. I now have more details so pay attention because I was just sent the prize list! It’s TOP SECRET because we want the winners to share and create buzz to attract more winners but let’s just say that I’m jealous of the people who will win and wish I could win the amazing prizes for myself.

HERE’S HOW TO WIN: You need to figure out where I am at SXSW and come find me! To do so follow me on Twitter @MyMelodie and the #ATTSXSW hashtag. You can also subscribe to my Facebook updates and follow me on Foursquare. I’ll be making my rounds  from Stubbs to parties to the convention floor. Once you spot me (HINT HINT I’ll have an AT&T backpack) post a picture with me on your social media channels with the tag “I want to be a brand ambassador #ATTSXSW” and you’ll score a prize. It’s that simple! This is my Halloween costume coming to life, where in the world is @MyMelodie?!

BONUS! They chose me and 1 other person to run this promotion. The other person is friend @JenFriel! Remember when we had a nerdy sleepover in San Diego? Us both being chosen is nerdsuniting at it’s best! You can also find her to WIN!

AND IT DOESN’T STOP THERE! I’M ALSO RUNNING A  RESTAURANT PROMOTION!  I know you’ll be in rush to make the next panel or see the next band so if you’re an AT&T customer, I’m going to make your life easier! You get to skip the line and head straight to the front at some of Austin’s hottest restaurants: Bottecelli’s, Elizabeth Street Café, Perlas and Lamperts.

As we get closer to the conference I’ll be posting even more details! Remember to spread the love on Facebook, Twitter and all over social media by tweeting me with the hashtag #ATTSXSW! 

I’m seriously so excited for this opportunity. Not only is this going to be great exposure for Marketing Melodie but I’m running a Social Media campaign for one of the largest technology and communication companies!

Marketing Melodie is off to Austin and #SXSW!

I have a huge announcement to make here at Marketing Melodie and I’m beyond excited!…

I’m headed to Austin and SXSW for the first time!

I just confirmed my flight and my conference ticket! I have always, always, ALWAYS wanted to go but the right opportunity just hadn’t come along yet, until NOW! This is the law of attraction working its magic! Yep the universe has once again proven to me that if I put something out there, it will come back to me. As I like to say “Ask (Social Media) and You Shall Receive!” I’ll be flying out of San Diego on March 8th and attending the entire Interactive portion until March 13th!

Social Media has allowed me to travel the world! From international hot spots such as Hong Kong to Beirut Lebanon to amazing cities such as Las Vegas and San Fransisco, it’s proof that Social Media is the real deal! And now I’m attending the largest interactive festival in Austin, Texas! I was approached by AT&T to run a Social Media promotion for them at SXSW. When I asked how they found me, they replied “We found you on Twitter and Klout”. Although I’ve received many awesome Klout Perks, this is the first time someone has actually mentioned it while hiring me.

If you’re going to SXSW you’ll want to make sure to follow me on Twitter @MyMelodie. I’ll be live tweeting with the AT&T hashtag (will be posted soon), checking in everywhere on Foursquare, posting photos on Facebook and giving you cool prizes when you find me! I’m also offering additional surprises for AT&T customers! On top of that I’ll be participating in a bunch of awesome promos, be filmed in an AT&T video and attending all the hottest SXSW events. The best part is that I get to meet so many awesome people in the tech and interactive space!

Oh and here’s a FUN FACT that I bet you didn’t know about me! While Southern California is my home and it’s where I grew up, I was actually born in Texas! Dallas, Texas to be exact! I only lived there for less than a year so don’t remember it but that still makes me a Texas native! I have family who live in both Austin and Dallas that I’ll get to see during my trip!

Please make sure you hit me up if you plan on going to SXSW! If you have any pro tips for a first timer on what to do, where to eat, etc, I would love to hear from you too!

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