Be a True Winner at Twestival San Diego @TwestivalSD
Twestival is tonight! There are events taking place globally, but here at San Diego Twestival the event will be from 7-10pm at Sway Night club. It’s been a true honor to help plan and organize an event that promotes using Twitter and Social Media for the greater good benefiting a great cause, San Diego After-School All-Stars. I’m grateful for everyone who’s been involved through sharing and tweeting about the event, pre-registering with a $10 donation and contributing to our raffle. You can still pre-register here with a $10 donation and receive a free drink! Twestival supporters are all winners!
However, if you want to be a true winner, you’ll get that opportunity at the event tonight! We have amazing raffle prizes with all ticket sale proceeds going to the San Diego After-School All-Stars. Tickets are $1 each or $5 for 8 and will be sold at the event, so bring cash!
Thanks to our generous prize donors: Dining Out San Diego, The Gaslamp Quarter Association, PopChips, Monster Energy Drink, Bloomingdale’s, Elle Communications and Scatena Daniels Communications , here’s what you can win:
Restaurant Gift Certificates
La Strada
Rock Bottom
Quality Social
Studio Diner
Bully’s East Restaurant
Landini’s Pizzeria
Ono’s Café
Entertainment
Tickets to Head to Toe Women’s Expo
Tickets to San Diego Repertory Theater’s In The Next Room or the vibrator play
Tickets To Thread Show San Diego
More Fun!
Popchips Prize Pack + 1 month supply of Popchips
Monster Energy Drinks + Prize Pack
Bloomingdale’s Prize Pack
See you tonight at Twestival San Diego!
[EVENT] Tweet for After-School-All Stars at Twestival San Diego
I’m proud to host Twestival San Diego this year along with Downtown Rob and other Social Media friends in San Diego!
The idea of Twestival (Twitter Festival) is to use social media for social good by connecting communities both online and offline on a single day to highlight a great cause and have a fun event. Twestival is the largest global grassroots social media fundraising initiative to date. Since 2009, volunteers have raised close to $1.2 million for 137 nonprofits. All local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

San Diego Twestival proceeds will benefit San Diego After-School All-Stars. The mission of San Diego After-School All-Stars is to provide comprehensive out-of-school programs that keep kids safe and help them achieve in school and life. This charity was selected for their positive impact and our San Diego youth, enthusiasm in the Social Media space and their overall passion for ensuring their kids are provided with the best after school programs and resources.

How do you get involved in Twestival? Simple!
1. Come to the event on Thursday March 24th at Sway nightclub in downtown San Diego from 7-10pm.
2. Pre-Register for the event with a small $10 donation. Your donation gets you your 1st drink FREE! Donations are suggested at the door but you won’t receive a FREE drink unless you register online. Pre-register on Meetup HERE then follow the easy instructions to make a donation.
3. Can’t make the event? You can still DONATE. There are 2 simple ways:
- Make a donation via Twitter using @RainMakerApp, link your PayPal via http://RainMakeApp.com/ and then just send a tweet: include #SDAllStars, a $ amount to donate, and @RainMakerApp
- Make a donation online using: http://www.firstgiving.com/twestivalsd
4. Donate a prize to our raffle! To raise additional funds for San Diego After-School All-Stars we’re also selling raffle tickets and raffling off some great prizes! Please email me: melodie at marketingmelodie dot com if you’d like to contribute to the raffle. So far I’d like to thank Dining Out San Diego for donating $250 in San Diego restaurant gift certificates and PopChips for donating a month’s supply of PopChips!
See you on Twitter! and then at Twestival!
Marketing Melodie Presents Foursquare Day San Diego
In March of 2009 Foursquare entered the Social Media space and was seen as a tool that even Social Media Pioneers and Early Adopters were wary of but nevertheless began using while the rest of the population wondered what they heck we were doing by “Checking In” somewhere?! The Foursquare phenomena didn’t take long to sweep Social Media Enthusiasts by storm and has now transformed the way business owners create promotions and customer loyalty rewards programs. In 2010, Foursquare experienced an astounding 3400% growth and the numbers continue to soar. A little over 1 year after Foursquare’s launch, 4/16/2010 (4th month; 4 squared=16) was declared the first ever Foursquare Day. An addition to geek holiday calendar, it’s time to Move over PI Day (3/14) and Star Wars Day (5/4 May the Fourth be with you!), Social Media savvy geeks now have 4/16!

On Foursquare Day, cities across the globe organize their own celebration including a list of various Foursquare specials offered by local restaurants and stores, Foursquare day parties and last year Foursquare users had the privileged of unlocking the Foursqaure Day Badge!
During Foursquare Day 2010, I was invited to speak at a conference in Hong Kong. While I was sad to miss Foursquare Day in my own city, it was no excuse to miss the celebration so I partnered with Hong Kong’s Social Media Enthusiasts and hosted Foursquare Day in Hong Kong. This year I’m thrilled to be in my hometown, San Diego and am hosting Foursquare Day San Diego. I have the honor of presenting the event with two of San Diego’s most well known Social Media Socialites, Downtown Rob and Sugar Jones!
The Foursquare Day San Diego event will take place at R Gang Eatery, a place for Food and Fun! Their menu is filled with a plethora of comfort style food prepared in an eclectic and upscale (but not pretentious!) way. Additional details for Foursquare Day San Diego are still in the works, but attendees can RSVP on Foursquare Day San Diego on Facebook. Please stay tuned for exciting updates on Foursquare Day San Diego! I look forward to “checking in” with you all very soon!
Digital Media Dinners- Social Media Branding Panelists
I’m very excited to announce the exciting lineup of panelists joining me at the next Digital Media Dinners taking place Thursday February 24th, 5:30-8pm at Jasmine Seafood Restaurant. We have some amazing professionals from extremely well known social networks! The event topic is Social Media Branding. The audience will be educated on strategies to strengthen their brand across various social networks including review sites (Yelp, MojoPages), collective buying sites (Groupon, Location), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Our panelists will answer all your tough questions and objections on specific networks. They will also provide their expertise on how to ensure your brand is received the optimal positive brand exposure online.
PANELISTS:
1. Danny Wurst- Community Manager, YELP: Danny Wurst is the Community Manager of San Diego Yelp and a lover of all foods. Originally a Chicago native, he has a B.A. in Media Studies and Public Relations from Loras College and if you know where that is he will buy you a beer. He came to San Diego 2 years ago by way of the hotel industry and has been yelping ever since, earning him the role of “mayor of Yelp” in town. If you ask him what his idea of a great night on the town would be he’ll tell you “the three B’s” — good Booze…good Burgers….good Buddies, not necessarily in that order.
2. Kate Grafton- Account Manager, Groupon San Diego: Kate Grafton is an Account Manager for Groupon. Originally from the midwest, she earned her B.A. in Business Administration/Accounting from Monmouth College. Her love of travel and dislike of bad weather brought her to San Diego 8 years ago where she started her career in sales, marketing and training for small business owners. She travelled across the country consulting small businesses before transitioning into advertising sales. She sees opportunities in the growing collective buying industry so decided to make Groupon her new professional home. She is currently helping San Diego businesses grow their customer base through Groupon features, traveling in her free time, and enjoying beautiful San Diego.
3. Lee Mills- VP of Marketing, MojoPages & Board Advisor, Deal Current: Lee Mills is a highly experienced sales & marketing professional dedicated to delivering a positive ROI. He is a recognized marketing industry expert who has case studies published, frequently speaks at industry conferences and was named a Rising Media Star by Media Magazine in 2004. His focus is on providing intelligent strategies, proven tactics and ROI. For the last several years Lee has been serving as the VP of Marketing for MojoPages.com. In his spare time he’s a sought after Consultant, a Board Advisor for Deal Current and an iMarketers Association Council Member.

At Digital Media Dinners you will learn:
• Hands-on, tactical tips to implement and incorporate immediately
• Knowledge on how to improve your brand image
• Tools to customize a compelling brand message to attract qualified customers
WHO SHOULD ATTEND:
* Business Owners and Business Leaders
* Marketing and PR Executives
* CMOs, Marketing Managers and Directors
* Product and Brand Managers
* Anyone interested in learning how Social Media will help grow your business
Reserve your spot today by registering HERE
[EVENT] Digital Media Dinners- Social Media Branding
Marketing Melodie is excited to present the 2nd Digital Media Dinners. The featured topic is Social Media Branding. I chose this topic because it’s important that business owners take action to ensure a positive brand reputation on Social Media to attract qualified customers and clients. Whether your company is active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor.
Social Media Branding will focus on strategies to strengthen your brand across various social networks including review sites (Yelp, TripAdvisor), group buying sites (Groupon, BuyWithMe), location based sites (Foursquare, Gowalla), Facebook and Twitter.
Marketing Melodie will give an educational presentation followed by a panel discussion with successful industry leaders and business owners. The panelists will provide insight on how their business or organization is excelling in brand management through Social Media. The event will conclude with audience Q&A.
GOALS:
- Learn hands on, tactical tips to implement and incorporate immediately
- Knowledge on how to improve your brand image
- Gain tools to customize a compelling brand message to attract qualified customers
Our first event, Digital Media Dinners- Facebook & Twitter for Business was successfully hosted last November 2010. Check out the event photos here. We received positive feedback based our post event survey:
- 100% of attendees AGREED or HIGHLY AGREED they would RECOMMEND the event to others.
- 78% of attendees said the quality of content was EXCELLENT.
- 100% of respondents AGREED or HIGHLY AGREED the event was INFORMATIVE.
CALL FOR SPEAKERS:
We’re currently still recruiting speakers for the event. For this particular event we are looking for professionals who represent a review website, a group buying website and businesses successfully using location based networks. If you’re interested in speaking, please email: Melodie at MarketingMelodie dot com with the following information:
1. Name, Company and Title
2. Email Address, Phone Number and Website URL
3. Topics you can speak on
4. Social Networks you are using with the specific URLs to each network
5. Brief description of how you have used social media for your business and the benefits
6. Please list any additional professional speaking experience
For complete details and to register for the event. Please click here.
*Photo Credits: Michael Regala Photography
Tis the Season for Marketing Yourself to Advance Your Career
The Holiday spirit is in the air but before you pack your bags for a long vacation, keep in mind that this week is the PRIME week for job seekers and business professionals to market themselves and get their foot in the door. Whether you’re working to land that big client, seeking new career opportunities or wanting a promotion within your company, these 4 simple tips will help you reach your goals while putting you in the Holiday spirit.
1. Attend Holiday Parties- Everyone loves holiday parties! They’re festive, fun and flowing with libations from spiked egg nog to spiced rum. Use these gatherings to your advantage to tactfully schmooze with someone in your industry you’ve always looked up to. Job seeking? Many professional organizations host Holiday parties open to the public. You’ll meet industry leaders of companies you may be interested in working for. Don’t be too formal when introducing yourself. Just enjoy the Holiday cheer and you’ll find that most people are more relaxed about giving you tips on how to advance in your career especially if they’re about to go on vacation. This means they’re in a good mood.

2. Holiday Cards and Gifts- This is the best time to send a holiday greeting to prospects. Sending Holiday cards has diminished due to email and ecards so you’ll stand out when a prospective employer or client receives a nice hand written note from you. Don’t worry if your cards don’t arrive on Christmas Day. It’s often nice to receive a greeting to kick off the New Year. This also ensures your cards won’t get lost in the stack. If you have prospective clients, perhaps send them a small gift that relates to your industry. In my field, sending a Marketing or Social Media book is a great example of a thoughtful and cost effective present.

3. Holiday Temp Work- If you’re unemployed or seeking a new job, this is a great opportunity to temp for a company that also has long term potential. Avoid seasonal jobs since your position won’t be relevant after the holiday rush. Signing up for a temp agency won’t cost anything and they can place you at a company you’re qualified for. Many employees go on extended vacations during this time so you may find a position at a company that needs your service year round. Remember to take your temp position seriously. This is an amazing opportunity to get your foot in the door so when permanent jobs open in the future the employer will immediately think of you.
4. Social Media Greetings- While hand written cards are more formal, sending a holiday greeting through Social Media is also a great way to reach out to your network. Find a relevant industry article that the person you’re connecting with will find helpful for their business. Depending on how you’re connected to the person, send it through LinkedIn, a reply on Twitter or post it on their Facebook wall. You can add a personal Holiday note to let them now you’re thinking of them while also demonstrating how resourceful you are by providing them with information they can use.
If you have any other career development tips for the Holiday Season please share in the comments below. Wishing everyone a wonderful Holiday season and a prosperous New Year!



