Comments on: Hi My Name is Melodie & I’m a “Social Media Expert”

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By: Marketing Melodie » Blog Archive » Building Customer Relationships Through Twitter

Thu, 30 Apr 2009 00:51:28 +0000

[...] myself an expert and there are still negative associations with people who call themselves a Social Media Expert. I do however have a lot of experience on this social network. I have executed many social media [...]

By: Enrique Gutierrez

Enrique Gutierrez — Fri, 16 Jan 2009 07:57:36 +0000

Melodie ~ “I am essentially giving “free” advice which is an incredibly valuable resource especially when consulting fees range from $50-$150/hr and so on.”

Be more than glad to show you some ROI measurement methods; tools won’t cover it, you have to get into the guts of the client’s business.

By: Marketing Melodie

Marketing Melodie — Thu, 15 Jan 2009 21:36:04 +0000

Enrique, It will be interesting once there are more established methods to measure ROI on Social Media. I’ve seen a few tools in the works but it will take a while before they become established. If you have any recommendations on what you’re personally doing to measure the success of social media optimization, would love to hear your thoughts.

By: Marketing Melodie

Marketing Melodie — Wed, 14 Jan 2009 22:34:12 +0000

JP, Thanks for being first to comment. I do believe there is some self sacrifice to be a social media expert or any type of “expert”. There are so many “experts” out there who get asked questions from business owners, students and anyone seeking advice in your area of expertise. When I respond to such inquiries I am essentially giving “free” advice which is an incredibly valuable resource especially when consulting fees range from $50-$150/hr and so on. I don’t mind sharing some of my insight and I’m sure many others don’t mind either. It’s a way to demonstrate your credibility and serve as a resource but it always requires some sacrifice of your valuable time and information.

By: Ryan

Ryan — Wed, 14 Jan 2009 22:20:29 +0000

I agree that there are a lot of people that consider themselves “social media experts” and it really does not upset me too much because honestly, it’s a free country. I will say there there is a difference between an expert and a strategist. A strategist looks a business and formulates a time sensitive strategy for social media engagement with measurable results. I see a lot “experts” navigating and teaching and not digging in and understanding the goals of the company. I think that “experts” add to the value and information in the world and until we all can quantify SMM better, the more the merrier.

Cheers

By: Natalie

Natalie — Wed, 14 Jan 2009 21:36:52 +0000

“if you’re a Social Media Expert (you) should be doing this stuff anyway”

Well said — this discussion came up on twitter a few nights ago, I can’t remember when — but we were talking about the comical use of it being on tons of pages. Some were talking about the use of “expert, maven, guru” and what it really meant. Whether it meant they really liked SM or if they were passionate about it or if they have worked in it, etc.