Build a Strong Foundation with Online Marketing Education
By now I’m sure we’ve all made our New Year’s Resolutions. I’m also sure that many of us have already broken some of them 
. I made some personal resolutions but I also made a career resolution. My career resolution is that in 2009 I’m going to emphasize education behind online marketing. In addition to helping you develop your marketing strategy, I’m also going to educate you every step of the way. Many business owners have basic knowledge about SEO, Social Media, PPC, etc but don’t understand the strategy behind it. Understanding the foundation of your campaign is extremely important to keep your business ahead of the competition and at the forefront of your industry, especially in such a challenging economy. Let’s backtrack and bit to 2008.
The hardships we faced in 2008 including the credit crunch, out of this world gas prices, mortgage downfall, high unemployment rate and extreme national debt made 2008 by far one of the most stressful years in history. I’ve seen more companies go out of business in 2008 than in my entire lifetime. However, despite such a down economy people are still spending, investing and buying. There are still opportunities out there, it’s just a matter of being smart on how you market and position yourself. I know it’s easier said than done as Marketers in 2008 faced tremendous roadblocks:
- Inability in generating qualified leads
- Struggle to get your website found
- Ineffective strategies for tracking ROI
- Traditional Media not working
Thank goodness 2009 is here and we all know it’s a year for change! Take action and don’t let the same roadblocks get in the way. When every single sale does matter and budgets are being cut left and right, developing a strategic and cost effective marketing campaign for your business is essential. I recommend you constantly educate yourself on new marketing strategies and not repeating old school methods that don’t work.
This February 4th-7th, marketers business owners and anyone interested in learning will have a chance to accelerate their marketing knowledge at the Online Marketing Summit in San Diego. They’re providing unique educational opportunities to attendees with certification programs, a career fair, hands-on workshops, on-site usability and SEO labs, thought-leader presentations on a myriad of online marketing topics and networking opportunities. This event is the perfect way to pump up your business for the new year!
Register here and receive a $400 online discount by January 10th. To ring in the new year I’m also giving away a free conference pass to 1 lucky winner. The prize is valued at $1,695. To enter please leave a comment with your biggest marketing challenge in 2008 and what you plan to do about it in 2009! Short comments are ok, doesn’t need to have a lot of details but if you’re willing to share I would love to hear more! Let’s get a dialog going! Make sure to leave your email address. A winner will be randomly chosen on Tuesday January 20th, 2009 (Inaguration Day!) Good luck and Happy New Year!
