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	<title>Comments on: How To Maximize the Power of Your Avatar</title>
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	<description>Engaging, Inspiring &#38; Empowering through Social Media Marketing</description>
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		<title>By: gucci</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-2082</link>
		<dc:creator>gucci</dc:creator>
		<pubDate>Thu, 10 Jun 2010 22:34:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-2082</guid>
		<description>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! &lt;a href=&quot;http://www.roomcl-ean.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.roomcl-ean.com/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! <a href="http://www.roomcl-ean.com/" rel="nofollow">http://www.roomcl-ean.com/</a></p>
]]></content:encoded>
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		<title>By: gucci</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-2083</link>
		<dc:creator>gucci</dc:creator>
		<pubDate>Thu, 10 Jun 2010 22:34:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-2083</guid>
		<description>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! &lt;a href=&quot;http://www.roomcl-ean.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.roomcl-ean.com/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Well , the view of the passage is  totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! <a href="http://www.roomcl-ean.com/" rel="nofollow">http://www.roomcl-ean.com/</a></p>
]]></content:encoded>
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		<title>By: air jordan 9</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-2057</link>
		<dc:creator>air jordan 9</dc:creator>
		<pubDate>Thu, 10 Jun 2010 02:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-2057</guid>
		<description>&quot;The lifestyle what thread said is really very nice , we know a new method about household. In fact there are so much knowledge about household life in this forum,  I often come and learned much new knowledge which I never known before, another I got some other excellent websites about fashion and newest trend!  &lt;a href=&quot;http://you-rselfas.com&quot; rel=&quot;nofollow&quot;&gt;http://you-rselfas.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>&#8220;The lifestyle what thread said is really very nice , we know a new method about household. In fact there are so much knowledge about household life in this forum,  I often come and learned much new knowledge which I never known before, another I got some other excellent websites about fashion and newest trend!  <a href="http://you-rselfas.com" rel="nofollow">http://you-rselfas.com</a></p>
]]></content:encoded>
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		<title>By: air jordan 10</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-1976</link>
		<dc:creator>air jordan 10</dc:creator>
		<pubDate>Sun, 06 Jun 2010 23:33:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-1976</guid>
		<description>Here elaborates the matter not only extensively but also detailly .I support the &lt;br&gt;write&#039;s unique point.It is useful and benefit to your daily life.You can go those &lt;br&gt;sits to know more relate things.They are strongly recommended by friends.Personally!http://you-rselfas.com/</description>
		<content:encoded><![CDATA[<p>Here elaborates the matter not only extensively but also detailly .I support the <br />write&#39;s unique point.It is useful and benefit to your daily life.You can go those <br />sits to know more relate things.They are strongly recommended by friends.Personally!<a href="http://you-rselfas.com/" rel="nofollow">http://you-rselfas.com/</a></p>
]]></content:encoded>
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		<title>By: air jordan 18</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-1977</link>
		<dc:creator>air jordan 18</dc:creator>
		<pubDate>Sat, 05 Jun 2010 05:34:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-1977</guid>
		<description>It looks good,I have learn a recruit!&lt;br&gt;Recently,I found an excellent online store, the &lt;br&gt;&lt;a href=&quot;http://news-need.com/&quot;  rel=&quot;nofollow&quot;&gt;news-need.com&lt;/a&gt; &lt;br&gt;&lt;br&gt; are completely various, good quality and cheap price,it’s worth buying!</description>
		<content:encoded><![CDATA[<p>It looks good,I have learn a recruit!<br />Recently,I found an excellent online store, the <br /><a href="http://news-need.com/"  rel="nofollow">news-need.com</a> </p>
<p> are completely various, good quality and cheap price,it’s worth buying!</p>
]]></content:encoded>
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		<title>By: air max shoes</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-1978</link>
		<dc:creator>air max shoes</dc:creator>
		<pubDate>Fri, 04 Jun 2010 00:14:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-1978</guid>
		<description>Well , the view of the passage is totally correct ,your details is really  reasonable and  you guy give us  valuable  informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!&lt;a href=&quot;http://aesthetic-appeal.com&quot;  rel=&quot;nofollow&quot;&gt;aesthetic-appeal&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Well , the view of the passage is totally correct ,your details is really  reasonable and  you guy give us  valuable  informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!<a href="http://aesthetic-appeal.com"  rel="nofollow">aesthetic-appeal</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marketing Melodie &#187; Blog Archive &#187; Traditonal Media Going Digital with Twitter</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-1088</link>
		<dc:creator>Marketing Melodie &#187; Blog Archive &#187; Traditonal Media Going Digital with Twitter</dc:creator>
		<pubDate>Tue, 14 Apr 2009 09:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-1088</guid>
		<description>[...] 4. Upload your avatar: Your Twitter Avatar is your face in cyberspace. It&#8217;s a unique reflection of your online persona and a way to brand yourself  visually. I&#8217;ve blogged about some tips and tricks you can use to maximize the power of your avatar. [...]</description>
		<content:encoded><![CDATA[<p>[...] 4. Upload your avatar: Your Twitter Avatar is your face in cyberspace. It&#8217;s a unique reflection of your online persona and a way to brand yourself  visually. I&#8217;ve blogged about some tips and tricks you can use to maximize the power of your avatar. [...]</p>
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		<title>By: Marketing Melodie</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-75</link>
		<dc:creator>Marketing Melodie</dc:creator>
		<pubDate>Wed, 04 Feb 2009 23:49:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-75</guid>
		<description>@Enrique- In regard to having an evolving brand I agree it’s a difficult process and think individuals and companies need to invest more time into researching this from the beginning. With technology changing so rapidly, brands need to be flexible and have the ability to adapt to these changes. Many companies have struggled with this and it’s evident when the attempt to re-brand themselves and get a negative reaction from consumers. 

@Nate-  “If you can deliver value, your brand and avatar will mean a lot” I agree with this statement.  If you are a company such as apple then yes building trust around an icon through the actual engagement is what makes you memorable. I do still feel that if you are a person in the web 2.0 space, not a company it is initially more difficult to establish a personal, human connection with others if you can’t put a face to the name. For example there are people on Twitter that work for an actual company but are tweeting personal information. Instead of using their photo for the avatar, they use their company’s logo. If I have not met the person in real life and don’t know what they look like, I have a much harder time establishing a level of trust with them in the beginning. 

@Richie- I change my avatar on Facebook and Myspace all the time too. Until recently these networks have been strictly used for my friends who already know me so I don’t feel the same need to ensure people recognize me by this photo. Facebook has started to become a more prevalent business tool but for the most part I only add friends. 

@Rob- Your follow up comment is well put: “[avatars] if used consistently, becomes brand recognition for your value”. This is true not only for avatars but for your name. You’ve done a good job at this, when many think “Downtown” Rob your value of being outgoing, knows all the hotspots, cool happenings, Ambassador of Downtown is automatically associated with your name. At least this is what I think of when I hear your name 

@Steve- Read your blog post on personal branding. It will be difficult to monitor and prevent personal brand hijacking but I like the idea of having convenient tools for small changes to the avatars.  This goes along with my response to Enrique about brands being flexible and being able to adapt to changing technology and environments.</description>
		<content:encoded><![CDATA[<p>@Enrique- In regard to having an evolving brand I agree it’s a difficult process and think individuals and companies need to invest more time into researching this from the beginning. With technology changing so rapidly, brands need to be flexible and have the ability to adapt to these changes. Many companies have struggled with this and it’s evident when the attempt to re-brand themselves and get a negative reaction from consumers. </p>
<p>@Nate-  “If you can deliver value, your brand and avatar will mean a lot” I agree with this statement.  If you are a company such as apple then yes building trust around an icon through the actual engagement is what makes you memorable. I do still feel that if you are a person in the web 2.0 space, not a company it is initially more difficult to establish a personal, human connection with others if you can’t put a face to the name. For example there are people on Twitter that work for an actual company but are tweeting personal information. Instead of using their photo for the avatar, they use their company’s logo. If I have not met the person in real life and don’t know what they look like, I have a much harder time establishing a level of trust with them in the beginning. </p>
<p>@Richie- I change my avatar on Facebook and Myspace all the time too. Until recently these networks have been strictly used for my friends who already know me so I don’t feel the same need to ensure people recognize me by this photo. Facebook has started to become a more prevalent business tool but for the most part I only add friends. </p>
<p>@Rob- Your follow up comment is well put: “[avatars] if used consistently, becomes brand recognition for your value”. This is true not only for avatars but for your name. You’ve done a good job at this, when many think “Downtown” Rob your value of being outgoing, knows all the hotspots, cool happenings, Ambassador of Downtown is automatically associated with your name. At least this is what I think of when I hear your name </p>
<p>@Steve- Read your blog post on personal branding. It will be difficult to monitor and prevent personal brand hijacking but I like the idea of having convenient tools for small changes to the avatars.  This goes along with my response to Enrique about brands being flexible and being able to adapt to changing technology and environments.</p>
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		<title>By: Steve Cerruti</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-74</link>
		<dc:creator>Steve Cerruti</dc:creator>
		<pubDate>Wed, 04 Feb 2009 19:17:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-74</guid>
		<description>I wrote something a while back that expands on the technical details of the elements you describe here. The main idea I think you should consider here is how to combine consistency and customization. 

I touch on temporary modifications to avatars for holidays, (think Google&#039;s main page), but I also think that multiple avatars can lead to different roles for different environments as long as they all evoke the same branding.</description>
		<content:encoded><![CDATA[<p>I wrote something a while back that expands on the technical details of the elements you describe here. The main idea I think you should consider here is how to combine consistency and customization. </p>
<p>I touch on temporary modifications to avatars for holidays, (think Google&#8217;s main page), but I also think that multiple avatars can lead to different roles for different environments as long as they all evoke the same branding.</p>
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		<title>By: DowntownRob</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/how-to-maximize-the-power-of-your-avatar/comment-page-1/#comment-72</link>
		<dc:creator>DowntownRob</dc:creator>
		<pubDate>Wed, 04 Feb 2009 05:10:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=804#comment-72</guid>
		<description>Brands become brands by being consistent representation of value - so yes, a photo of yourself is good, but could be of a monkey head or whatever, like Nate&#039;s ;-), but if used consistently, becomes brand recognition for your value.</description>
		<content:encoded><![CDATA[<p>Brands become brands by being consistent representation of value &#8211; so yes, a photo of yourself is good, but could be of a monkey head or whatever, like Nate&#8217;s <img src='http://www.marketingmelodie.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> , but if used consistently, becomes brand recognition for your value.</p>
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