Marketing Melodie

I officially launched my new Facebook Page less than a week ago and am honored to already have over 100 fans meaning I was able to claim my official Facebook domain: http://www.facebook.com/marketingmelodie! I will be providing most of my Facebook updates through my Page instead of my profile. Many of you have asked why I chose to create a Facebook page so here’s the scoop along with my commentary on the benefits of a Facebook Page.

1. I joined Facebook in 2004 when it was limited to very few colleges (Did I just date myself ?). The etiquette was  that you just DID NOT accept random people you had not met IRL (In Real Life) as friends on Facebook. I started getting a lot of friend requests from people I did not know but am not used to my Facebook being an open forum. With my Facebook page everyone can connect with me and I don’t have to worry monitoring my updates to make sure it’s appropriate for my networking audience.

2. I was not maximizing the networking and professional opportunities of Facebook. Even though I know the value of using Facebook for business I was not using any of these best practices on my profile because it has always been a social tool for me.  My Facebook profile has no content relevant to marketing, people tagging me in photos  I don’t approve of and rarely did I update my status. On my Facebook Page I have a Marketing theme and will provide real value about my industry while still being able to add a personal touch.

3. Since my Facebook Page is an open network it is more interactive than my profile. Having an interactive social media campaign is important because it’s a way to really communicate and engage with your audience which builds credibility, friendships and often times authority in your specific industry. I’m also starting to host fun contests and giveaways as an additional incentive.

So there you have it. Three simple reasons on my decision to create a Facebook Page. Thanks for reading and don’t forget to Fan me!

Marketing Melodie's Facebook Page