Marketing Melodie

I love attending conferences because they continue to provide me with inspiration and ideas to create relevant online content for me to share. This week I’ve received many follow up emails from DMA09. I want to praise those on a great job for being prompt and also remind everyone that if a follow up email is drafted a certain way it can sometimes be viewed as unwanted solicitation, aka spam! Read the rest of this entry »

This blog was originally titled: “How to Not Annoy Your Twitter Followers While At a Conference” but I changed the title  to focus on what’s positive and what I do have (which is engaged followers) rather than what I’m lacking (which would be unfollowers).

The idea for this post came to mind during DMA09. I appreciate that content and conversations at conferences inspires me with creative blog ideas. Several conversations around social media were sparked by my usage during the event. Read the rest of this entry »

I’ll be attending the DMA conference for the 2nd year in a row Oct. 17th-22nd. Last year I was introduced to the event in Las Vegas. I didn’t have a chance  for much pre planning to create a marketing strategy around my attendance last year but I got a good idea on what to expect and how to create opportunities this year. I’m happy to be living in DMA09’s host city aka: America’s Finest City, San Diego!  The San Diego Convention Center located on the beautiful San Diego bayfront is a prime location for large conferences, especially during this time of year. While we’re still enjoying the beautiful sunshine many places are already snowing!? Read the rest of this entry »

Congratulations to the lovely Jennifer Mitchell of JMPR. She is the winner of Marketing Melodie’s Social Media Swag Bag!

If you’re wondering where I got my enthusiasm for hosting contests and giveaway here’s a little background. I began my career working in radio promotions. You will hear me say this over and over again but I’m so grateful I had an opportunity to work in the Radio industry. Successful contesting is one of the things I learned in Radio which is an industry known for hosting contests that receive the most hype and having the hottest giveaways in town! Working in radio gives you the keys to the city and access to all major events, concerts and funky swag meaning there’s a lot of fun stuff to give away! Read the rest of this entry »

If you haven’t heard of Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back? I want to share the inspiration I’ve gained through his work and the enthusiasm I have for spreading his teachings to my network. Here’s my personal description of Keith Ferrazzi, he’s an inspirational marketer in the business of helping other businesses build strong communities and strengthen their relationships to attract strategic partners and loyal customers. He transformed professional networking by shifting the focus on making the event all about you to how you can help and provide value to others. Read the rest of this entry »

I’ve recently entered the Video Blogging (aka Vlogging) scene. I began my career as a camera shy producer of 12 Second Videos. I was embarrassed to watch myself and hesitated to publish but after posting a few videos I got used to the idea and now really enjoy the ability to capture moments on video. 3 months ago I posted a 12 Seconds video to encourage myself to start vlogging soon so I’m proud to announce that I’ve started! Read the rest of this entry »