Melodie’s Unstoppable Entrepreneurial Idea

I believe that every single one of us in an entrepreneur of our own ideas. I also believe there is nothing more powerful than an idea whose time has arrived. This blog post is about an idea I’ve had that’s flourished into action. Before you read on know that this post is one of the most personal I’ve ever written and I’m so inspired to share it with you.

When our idea’s time has arrived, it will be put into action and is unstoppable! Take a look at significant historical ideas that received much resistance yet when their time arrived, they were unstoppable. The abolishment of slavery, Women’s right to vote and the most recent election of a multiracial leader President Obama were all ideas  once unfathomable yet when their time arrived, they couldn’t be stopped!

Since I was in a freshman in college, it’s been my calling to live with an entrepreneurial spirit. Instead of waiting until graduation to gain work experience I began interning my first summer in college at Clear Channel Communication in San Diego as a Promotions intern for the Top 40 radio station, Channel 933 I enthusiastically attended retail events, movie premiers, concerts, club nights and theme parks to assist the radio station in creating a fun, interactive experience for customers while ensuring the client’s marketing objectives were aligned.  I enjoyed this so much that I attracted all the right people into my life to help me get hired on as a Promotions Assistant when I returned back to school in the fall at Clear Channel Communications in Santa Barbara.

I learned early that doing things with enthusiasm significantly enhances the experience not only for yourself but for others. I attracted more opportunities to do what I love which is helping businesses better market themselves and connect to their customers.  To name a few, I was hired on the Red Bull Promotions team, The San Diego Padres fan appreciation promotions team and The Active Network to assist with their marketing needs.

Upon graduating UC Santa Barbara, I was offered an amazing opportunity to work full time at Clear Channel Communication as a Marketing Consultant and Account Executive. For over 2 years I enjoyed every moment of creating interactive campaigns utilizing radio, internet, events and experiential promotions for both local businesses and national brands including: Ralphs/Kroger, Westfield Malls, Colgate Palmolive, Liberty Tax Service and AMC Theaters. As technology evolved, I saw a need for businesses to strengthen customer relationships, develop stronger communities and empower brand evangelists.  As more options became available to consumers I noticed a shift in behavior as they became less responsive to outbound and guerrilla marketing techniques. I saw a need to create opportunities in a space where consumers already belonged. This realization led to my transition in shifting the focus of my marketing strategies from outbound and guerrilla tactics to building communities and socializing  them on the web.

It became crystal clear to me that if your customers are already online, make sure they can find you when they’re searching and if they’re already on social networks, build a community for them in a space where they already belong.  I began attending technology events to grow my network with leaders in the online space and reading everything I could get my hands on about the evolving online marketing and social media industry. As I became more immersed, I had a strong knowing that the infinite online space was my calling. I graduated myself from traditional media and applied my understanding online. Since then I’ve dedicated the past 2 years to educating myself and others, blogging about the knowledge and insight I’ve learned and speaking about my passions to project positive energy and ideas that inspire others to use online technology and social media to grow their business.

While advancing my own knowledge I had the privilege to work with innovative industry leaders at various online marketing agencies in San Diego. I’ve been surrounded people who share my passion and collaborated with leaders who specialize in all areas of online marketing including SEO, PPC, Email Marketing, Analytics, Design, Development and Social Media.  Combining the energy I received from many colleagues and partners with my personal quest to learn, my understanding of the online space accelerated.  This allowed my strategic mind put everything in place as my entrepreneurial spirit continued to surface until my idea to pursue my own ventures became unstoppable! My decision to graduate from the agency world to pursue my own business was recently affirmed as all the right people and circumstances were drawn into my life.

My entrepreneurial spirit and ambitions have come to life. I am now following my true calling as I’ve declared my intention to advance my career by fully investing my time to connect, engage and inspire businesses and entrepreneurs to take charge of their own marketing goals through combining my initial experience of promotions and interactive marketing with new technology and social media. My business is completely self-reliant charged with my belief in myself and inspiration I receive from those around me. At the same time I’m partnering and collaborating with other thought leaders and entrepreneurs. I’m already accepting clients, being booked for speaking engagements and strengthening existing partnerships. My passion for education will extend beyond businesses. In addition I have been hired to create a new curriculum for Platt College’s marketing program. Beginning in January I’ll be teaching Marketing classes in a format that will empower students with technology and social media skills for their career ventures. I am so happy and grateful for everything and everyone who is and has been a part of my success.

I have  a lot in store for the upcoming year including a new website, enhanced branding for Marketing Melodie, new business ideas, partnerships and speaking engagements. This small idea I had years ago to pursue my entrepreneurial idea has officially arrived and I’m unstoppable. Please feel free to connect on my updated LinkedIn and Facebook . Thank you for reading such a personal post and here’s to a prosperous new year!