Cool Twitter Conferences World Tour in Full Swing

The Cool Twitter Conferences World Tour is in full swing! Making it’s debut in Washington DC and now to the west coast in San Diego where I’m currently live tweeting and blogging at the conference. What makes The Cool Twitter Conferences standout is that the event highlights industry leaders in all different fields such as Green, Non- Profits, Customer Service and how they specifically use Twitter for their industry. Read more

Referral Rewards Hooks You Up

The title of this blog is literal. Referral Rewards Hooks You Up with PurseHooks! Referral Rewards is a fancy name for Affiliate Marketing. I like the term Referral Rewards better because it’s easier to comprehend and it implies a mutually beneficial relationship. Referral Rewards programs are becoming more popular as businesses and individuals realize it’s an efficient way to generate passive income. Many people are still unfamiliar with what exactly the term Affiliate Marketing or Referral Rewards means.

Je'Marie Fumi PurseHook

Je'Marie Fumi PurseHook

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Empowering You to Become A Power Internet User!

I heard about the Weekend U Networking/ Introduction event that took place on March 16th and decided to stop by after work. All I knew is that Weekend U was a class to educate people on the internet. At first I wasn’t sure I was the right candidate for Weekend U since I already work in the Internet industry but I quickly learned that the course empowers internet users of all levels.

After a bit of networking, Dmitry Shapiro, an Internet Entrepreneur who most notably founded Veoh Networks took the stage and immediately captured my attention with teasers of powerful information he’d reveal during Weekend U. I was impressed by the myriad of topics he touched on that are essential to our internet success yet ignored by many. Read more

Legoland Celebrates the Inauguration: Win Free Tickets!

I don’t have concrete statistics to prove this statement but I’m pretty confident when I say that theme park attendance is down! With the economic crisis in full effect families are coming up with more cost effective leisure activities. Paying $50-$70 per admission ticket to any theme park is no longer an option. Theme parks are fully aware of the recession and most are doing their to best offer annual membership specials, birthday promotions and adding new attractions to draw in visitors. This is the time for their Marketing Department to step it up and utilize the power of the internet to increase exposure, gain publicity and showcase their attractions. If you work at a Theme Park and are reading this then please feel free to contact me for ideas!

I commend Legoland for doing a great job launching their Presidential Inauguration exhibit just in time to correspond with the Inauguration in Washington DC. In honor of the new President I’m giving away a pair of Legoland tickets so you can go see the inauguration exhibit for yourself!

Barack Obama Inaguration

Winner Receives:
2 Tickets to Legoland California. Each ticket is worth $63 for a total prize value of $126. Tickets are good for Adult or Child admission. Tickets must be used on or before March 31st, 2009.

Contest Rules:
1. You must be following me on Twitter (This also means you must have a Twitter account)
2. You must retweet this post by clicking on the “Tweet This Post” button on this blog. *Please note this is important. If you do not Retweet this from my post then there is no way for me to keep track of who has Retweeted it.
3. You must leave a comment with your email address and one of the following comments:

  • Marketers: 1 Marketing/Promotional idea you’d recommend to a Theme park
  • Share your favorite theme park and let me know why it’s your favorite

Remember you must do all three things on the list to be eligible. A winner will be randomly chosen on Monday February 9th, 2009. (I decided to choose Monday because Monday’s aren’t known for fun and exciting things happening but how cool would it be to win on a Monday?) Good luck!

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Build a Strong Foundation with Online Marketing Education

By now I’m sure we’ve all made our New Year’s Resolutions. I’m also sure that many of us have already broken some of them ;) . I made some personal resolutions but I also made a career resolution. My career resolution is that in 2009 I’m going to emphasize education behind online marketing. In addition to helping you develop your marketing strategy, I’m also going to educate you every step of the way. Many business owners have basic knowledge about SEO, Social Media, PPC, etc but don’t understand the strategy behind it. Understanding the foundation of your campaign is extremely important to keep your business ahead of the competition and at the forefront of your industry, especially in such a challenging economy. Let’s backtrack and bit to 2008.

The hardships we faced in 2008 including the credit crunch, out of this world gas prices, mortgage downfall, high unemployment rate and extreme national debt made 2008 by far one of the most stressful years in history.  I’ve seen more companies go out of business in 2008 than in my entire lifetime. However, despite such a down economy people are still spending, investing and buying. There are still opportunities out there, it’s just a matter of being smart on how you market and position yourself. I know it’s easier said than done as Marketers  in 2008  faced  tremendous roadblocks:

  • Inability in generating qualified leads
  • Struggle to get your website found
  • Ineffective strategies for tracking ROI
  • Traditional Media not working

Thank goodness 2009 is here and we all know it’s a year for change! Take action and don’t let the same roadblocks get in the way. When every single sale does matter and budgets are being cut left and right, developing a strategic and cost effective marketing campaign for your business  is essential. I recommend you constantly educate yourself on new marketing strategies and not repeating old school methods that don’t work.

This February 4th-7th, marketers business owners and anyone interested in learning will have a chance to accelerate their marketing knowledge at the Online Marketing Summit in San Diego. They’re providing unique educational opportunities to attendees with certification programs, a career fair, hands-on workshops, on-site usability and SEO labs, thought-leader presentations on a myriad of online marketing topics and networking opportunities. This event is the perfect way to pump up your business for the new year!

OMS Logo

Register here and receive a $400 online discount by January 10th. To ring in the new year I’m also giving away a free conference pass to 1 lucky winner. The prize is valued at $1,695.  To enter please leave a comment with your biggest marketing challenge in 2008 and what you plan to do about it in 2009! Short comments are ok, doesn’t need to have a lot of details but if you’re willing to share I would love to hear more! Let’s get a dialog going! Make sure to leave your email address. A winner will be randomly chosen on Tuesday January 20th, 2009 (Inaguration Day!) Good luck and Happy New Year!

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