Marketing Melodie

In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they’re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media. Read the rest of this entry »

Tonight I administer the final exam for my marketing class at Platt College.  I can’t say enough how grateful I am to have attracted this opportunity into my life. Teaching this course has provided me with such a strong foundation for being an educator and enhanced my professional knowledge and skills in many areas as described in my previous post about Social Media Education. This is the first final exam I’ve ever administered, but the word “final” definitely doesn’t describe my continued ventures in education.  Last April 2009, I had the privilege of attending  WeekendU’s Internet Power course.

Weekend University is an innovative educational institution focused on practical in-person and online digital skills education. Their courses deliver practical knowledge from experienced practitioners, providing students with real world skills they can use the next day in their professional and personal lives. Read the rest of this entry »

This post is inspired by a place filled with infinite knowledge, new technology and an abundance of content .  This place is called the Library. Although not all libraries are created equal we can all agree that all libraries provide a place that supports education and knowledge. Read the rest of this entry »

We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don’t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results. Read the rest of this entry »

Las Vegas is home to a multitude of conferences throughout the year. In September 2009 I attended the Electronic Retail Association’s D2C Convention and today kicks off the start of PubCon. Vegas is a prime location for many large events because the city itself attracts people with it’s sparkling reputation. With Las Vegas conferences often comes Las Vegas fatigue caused by many reasons including indoor smoking, non stop events and staying up all night. Read the rest of this entry »

My company has been sending me to many conferences lately and I definitely can’t complain.  However it’s important to keep in mind that “working” a conference is different than just “attending”. I’ve already blogged about things to do DURING a conference to engage your Twitter followers. I’ve also blogged about post conference strategies AFTER you attend on how to turn a follow up email into a connection. But what about BEFORE the conference begins? As I prepare for PubCon I want to share  my top 10 personal conference preparation list . Read the rest of this entry »