SubscribeMarketing Melodie Presents: Shit Social Media Experts Say!
I told you guys I had a Secret Social Media Video Project I was working on. Well… the secret it out! I couldn’t help myself with this video. While watching the popular video “Shit Girls Say” and all the spin offs (By the way my favorite spin off is “Shit Yogis Say” since yoga is my other passion), I got a great idea to create a video related to my love for marketing, tech and social media!
I didn’t want to play a race or gender card but I did want to keep it personal to my community. Alright I’ll stop writing and let you watch the video. Please, please, pretty please share this if you find it funny, compelling or can relate to it in any way. Leave comments and spread the word! I’m aiming for at least 1 million views and since most people reading this are extremely tech savvy and influential in the space, we should have no problem achieving this goal!
And now for the feature presentation: SHIT SOCIAL MEDIA EXPERTS SAY! (You know, the people who can run your Facebook and Twitter account)
Big thank you to @jennyjenjen for filming and editing the video, @robotfaith @iPodschun @ChrisKirkman for being a part of creating the video and @LoMagna for her ideas on writing the script.
Announcing my Secret Social Media Video Project!
I had an amazing 2011 and just 2 days into the new year, I got an idea for an EPIC Social Media video! What a great way to kick off the new year with a brand new project?! I knew I wanted to get this project off the ground ASAP so of course I turned to my community with a Tweet and Facebook update.
After responding to a few comments and sending out a few emails, within a few hours it was all set! I had my videographer, co-stars for my video and a time and place to film! Talk about making things happen quickly! Throughout all the planning, my good friend @LoMagna who knows me too well (She and I went to high school together and traveled to Hong Kong!) sent me a chat message as soon as she saw my post:
Yep @LoMagna was 100% spot on, even with the title of the video! Hence, why I had to bleep it out in our chat since it’s a secret! As stated in my chat to her, I’m so excited about this video. If you’re a part of my community on Twitter, Facebook or any other Social Network I know you’ll love it too and want to share it with all your friends! I’m doing this entire project just for fun, but I would love to see the power of viral videos work its magic so I’m aiming for at least 1 million views on this video!
Check out my List of 12s for 2012s. It’s # 8 “I’m not a regular YouTuber but I’m currently working on an awesome Social Media related video that will be published soon. My goal is to get at least 1 million views on this video. I know that sounds extreme, especially since my current YouTube videos have views only in the hundreds. I’ve got a good feeling about this video and in 2012 I’m going to get 1 million views on my social media related YouTube video.“
So now that you’re all wondering what the heck is this video that I keep hyping up?! Any guesses? Surely someone other than @LoMagna can guess what my video is going to be about!
Special thanks to @jennyjenjen, @ipodschun, @robotfaith and @chriskirkman for all being a part of my Secret Social Media Video Project! I seriously can’t wait to show you all what I’ve been working on! We’re doing final edits on the video and it should be up in the next day or so! In the meantime feel free to Subscribe to my YouTube Channel so you can be one of the first to be notified when the video is posted! STAY TUNED!
Ringing in the New Year with List of 12s for 2012!
Happy New Year! 2011 was amazing! And I’m excited for what 2012 has in store. For my first post of 2012 I’m sticking with the “new year” theme!
I love making lists. To-do lists are the most common for me. I make these daily to stay on task with both my personal and professional life. In fact I’ve even added things to my to-do list after I already accomplished them, just so I can check it off. C’mon I know I’m not the only one who’s done this before! Fess up if you have!
Instead of resolutions, I shared with my network that 2012 means making “Lists of 12s”!
I’m working on lists of 12 new restaurants to try, 12 new places to go, 12 marketing goals for my business and first list I made is of course related to tech and social media: 12 tech/web/social media related things I’d like to accomplish in 2012!
1. Pinterest- We all know about my food porn addiction. I recently joined Pinterest and wow, it’s any food porn addict’s DREAM! I have 2 boards related to food. My Sweet Tooth is filled with gorgeous, mouth-watering sweets. Rather than just look at these images and drool, in 2012 I’m going to actually make at least 2 desserts I’ve pinned on Pinterest. (Give me food and I’ll cook but please note I have virtually zero experience when it comes to baking sweets so this is something new for me!)
2. Facebook- Part of what I do for my Marketing clients is work with them to create customized social media profiles that are cohesive with their brand and website. You know the old saying “The Cobbler’s children have no shoes”? I spend a lot of time helping clients create a marketing strategy that effectively integrates social media and Facebook is one of the main tools I use. However, even though I help clients with this, I personally haven’t had an opportunity to customize my own Facebook page. In 2012, I’m going to redesign my Facebook Page so it’s cohesive with my website and brand.
3. Yelp- Write a minimum of 12 new Yelp reviews in 2012
4. LinkedIn- I’m grateful that I’ve received so many positive recommendations from my colleagues, clients and partners on LinkedIn. I’m truly humbled by reading the things people who have benefited from my work. I’ve been meaning to create a “Testimonials” section on my website by transferring many of my LinkedIn recommendations. In 2012 I’m going to create a “Testimonials” section on my website based on my LinkedIn recommendations.
5. Gmail- I’ve created folders and filters for many emails, but not all. I have thousands and thousands of unread messages in my inbox. I’ve trained myself to skip over unimportant emails such as ones from newsletters I don’t recall signing up for or emails related to people connecting with me on a social network but this still means there’s clutter in my inbox. In the past few days I’ve already unsubscribed from about 15 email lists and removed over 4000 messages from my inbox. I have over 8000 to go! In 2012 I’m going to get my gmail inbox down to zero, for the first time ever!
6. Foursquare- I’m a total Foursquare lover! I was traveling internationally in 2010 on Foursquare Day (4/16) and still manged to organize and host Foursquare Day in Hong Kong! In 2011 I hosted Foursquare Day San Diego in America’s Finest City! I’m currently a Super User- Level 2. The highest Super User Level is 3 and I’ve read that it’s virtually impossible to become a Level 3 Super User but my wordplay mind gets turned on because in the word “impossible” I just see the words “I’m possible” so in 2012 I’m going to become a Foursquare Super User- Level 3!
7. Evernote- While Evernote helps me stay organized; my Evernote itself needs to be organized. Whenever I forward an email to my Evernote the email doesn’t get categorized into a folder immediately. This is the main ways I update my Evernote so I definitely have some cleaning up to do. In 2012 I’m going to clean up my Evernote account.
8. YouTube- I’m not a regular YouTuber but I’m currently working on an awesome Social Media related video that will be published soon. My goal is to get at least 1 million views on this video. I know that sounds extreme especially since my current YouTube videos have views only in the hundreds. I’ve got a good feeling about this video and in 2012 I’m going to get 1 million views on my social media related YouTube video.
9. Twitter- All of my Twitter followers were gained authentically through people finding my page and being interested in topics I tweet about. I’d like to continue being a resource on Twitter but also build up my Twitter following with more people who are engaged in conversation and content I post. In 2012 I’m going to grow my Twitter following to over 5000 while keeping in mind this must be done authentically through just being me!
10. Phone- My Droid 2 just isn’t cutting it! Rather than continue to complain about how my phone is slow in 2012 I’m going to get a new phone!
11. Laptop- My laptop and all the information it contains is literally my most valuable possession. It contains photos, music, confidential documents etc. It used to be backed up on the cloud but my subscription ended and I haven’t had a chance to renew. Whether on the cloud or on a hard drive, in 2012 I need to make sure I back up my laptop again!
12. Blogging- My last in my list of 12s is something that will keep me accountable for 1-11 on this list! And that’s to write a follow up blog post in 6 months and then right before on 2013 on what items have been checked in on this tech/web/social media list of 12!
Wishing everyone the best of the best in 2012! Thank you to everyone who reads my posts. I’ve really appreciate the comments, tweets, Facebook Likes, Subscribes and emails! It makes me happy to hear from you so please don’t hesitate to reach out at any time!
Congrats to SDSU Grad @AllisonSchummer! and Social Media Job Search Tips
I recently welcomed the lovely Allison Schummer to my team. As an aspiring marketer and very recent SDSU grad about to enter the work force, Allison’s ambition has positively fueled her to not only help my company grow, but also continue learning and educating herself about digital marketing and social media. Allison has shared with everyone things she’s learned about networking, social media and marketing since we’ve been working together and insights from volunteering at my Digital Media Now seminar. Since she just graduated she shares how she personally is using social media in her job search. These tips are great for both beginners getting into the space and anyone who could use a little refresher! Before she begins a huge CONGRATULATIONS is in order to her for completing her degree just a few days ago at SDSU!
HIT IT ALLISON!
Since I just finished my life as a college student at SDSU, it’s got me thinking about my next step in life: a career. As I enter in the professional market and have started looking for job opportunities, I have realized the importance of optimizing your Social Media profiles. Listed below are ways Social Media has helped me and can help you in your professional job search:
Consistently Branding yourself on Social Media Profiles:
It’s very important to brand yourself on your Social Media sites and make sure you are consistent within each one. This makes it easier for potential employers to search for you on the web. One way to brand yourself as a professional is to claim your own Facebook, Twitter, and LinkedIn URL’s.
Connecting with Professionals:
I have found it very useful to follow and connect with professionals in the marketing and social media industry on Twitter and LinkedIn. Through connecting with these professionals I am not only expanding my professional network, but I am also learning more about the careers and industries that I am interested in. You never know who you will connect with who may have a job opportunity suited for you. I’ve also noticed different job postings by professionals I’ve connected with.
Tailor Social Networks:
It’s so important to tailor your Social Networking sites towards the position or career you are interested in. For example, for someone interested in Marketing, it’s important to tweet about up-to-date marketing strategies or blog about topics relating to Marketing. This shows potential employers that you are truly passionate about the position or career you are pursuing. It’s also important to edit your Social Networking sites to make sure nothing too personal is being displayed. It probably wouldn’t be the best idea to post pictures of you doing a keg stand at some party on your Facebook page. Since Social Networking sites are often employer’s first impressions of you, you want to post or tweet about topics that are appropriate.
These are just a few tips that have helped in my job search so far! Thanks to a prior blog post from Melodie on 10 Ways to Land Your Next Job Through Social Media, I also learned other ways to utilize Social Media to find my next job. If anybody has some more great tips that would help me in a job seeking, feel free to follow me on Twitter, I would greatly appreciate it and look forward to hearing from you!
Here’s to a Happy, Healthy and Prosperous Year on my Birthday!
Today is my official birthday!!! I know I’ve been celebrating all month and I also know that I April Fooled many of you earlier this year about my birthday, but today is the real day! I love birthdays because they truly represent the very date that marks the arrival of someone into this world, and each individual comes into this world for a reason. Each person makes a difference and is significant in his/her own way so what better way to recognize this than on their birthday?! Every single year on my birthday I reflect back on everything that happened in the past year and I’m always so grateful for new experiences and lessons that make me a stronger person.
Celebrating my birthday in 2010
This past year has been filled with challenges, change and obstacles in both my personal and professional life but it’s also been filled with joy, fun, success and gratitude. I’m very grateful to everyone who’s been here to support me through difficult times, inspire me to be a better person and motivate me to continued success. Since it’s my birthday I’d like to share some fun facts related to my birthday!
13 is my Lucky Number- Since I’m born on the 13th, 13 has always been and always will be my lucky number. 13 has proven time and time again to be a lucky number for me! I only play Scratchers once and year when I attend the Del Mar Fair in the summer. Check out my only winning Scratcher for the year, notice the Winning Number? Also notice how I won with that number, not once but twice on a single scratcher! Winning with the number 13 happens to me quite often and this is just one example.
Friends who share my lucky birthday, December 13!
- My College Buddy Gary from UCSB is my birthday twin and every year since college we wish each other a happy birthday. Since graduating, we don’t get to see each other but we still give each other a Facebook birthday wish which has become a ritual! He pointed out that we only talk on this day!
- I also have a Birthday Twin on Twitter. A big happy birthday shout out goes to the lovely @mayaBY. We met at a @sdbloggers event last year where I selected her as my Secret Santa to discover she was also my Birthday Twin!
Famous people who share my lucky birthday, December 13!
- Mary Todd Lincoln, First Lady of the United States
- Dick Van Dyke, American actor and comedian
- Tom DeLonge, American guitarist (blink-182, Angels & Airwaves)
- Amy Lee, American singer/songwriter (Evanescence)
- Taylor Swift, American singer
Social Media Fun on my Birthday- Thanks to Social Media, I feel even more birthday love on this day! The birthday wishes are already flooding my Facebook wall and tweet stream. I’m so grateful for everyone who takes the time to wish me a Happy Birthday. I even got a few birthday wishes from some local celebrities!
Birthday Wish from Weather Girl @NBCJodie
Birthday Wish from Sports Illustrated @SI_JimTrotter!
Here’s to celebrating the day you came into the world and here’s to a happy, healthy and prosperous year! Oh and since it’s my birthday, what better day than today to have you join my social media community!
I leave you with a quote from the very wise Abraham Lincoln
“And in the end, it’s not the years in your life that count. It’s the life in your years.”
Social Media Insights with @AllisonSchummer at Digital Media Now
I recently welcomed the lovely Allison Schummer to my team. As an aspiring marketer and SDSU student about to graduate and enter the work force, Allison’s ambition has positively fueled her to not only help my company grow, but also continue learning and educating herself about digital marketing and social media. Last week Allison shared with everyone things she’s learned about networking, social media and marketing since we’ve been working together. Today Allison shares her insights from attending my Digital Media Now seminar last week. These tips are great for both beginners getting into the space and anyone who could use a little refresher!
HIT IT ALLISON!
Last week I had a great experience volunteering at Marketing Melodie’s Digital Media Now seminar- Personal Branding on Social Media. I gained valuable knowledge about branding myself on Linkedin, Facebook, Twitter, and blogs. I learned how important it is to brand yourself consistently within all your Social Networks so your information is cohesive. I also learned the fundamental purposes of Linkedin, Facebook, and Twitter. Linkedin is used to post your business experience and to connect with colleagues and employers. Facebook is the most personal of the 3 networks where you generally know everyone on your friends list and post personal photos and posts. Twitter is useful for connecting with individuals who you share common interests with and for tweeting and reading up to date information. The event was also a great way to interact and connect with the other attendees.
@stef_funny and @AllisonSchummer Volunteering at Digital Media Now
I was looking forward to the networking portion of the event to connect with others and build my social network. I met Jeff Klubeck (@GetAKlu) at the event and we had a great conversation about higher education and the importance of having a college degree. Later to find out, we both majored in Communication at SDSU and began reminiscing about our favorite teachers and courses. This is just one example, of how powerful networking is: You never know how connected you really are to people until you start sharing. Everyone at the event was very interesting and actively participated which contributed to its success. I look forward to the next Digital Media Now seminar where I can gain further knowledge on Social Media and connect with more people!
Marketing Melodie presenting at Digital Media Now- Personal Branding on Social Media
Thanks for sharing Allison! If you’re reading this and you also want to learn the ins and outs of Social Media, I’m still seeking Marketing Interns, apply today! If you’re reading this and you know someone who can benefit from working with me, please spread the word. Stay tuned for more posts from Allison on things she’s learned and experienced from working in marketing. You can follow Allison on Twitter to learn more about her marketing adventures!
