Marketing Melodie

Tonight I administer the final exam for my marketing class at Platt College.  I can’t say enough how grateful I am to have attracted this opportunity into my life. Teaching this course has provided me with such a strong foundation for being an educator and enhanced my professional knowledge and skills in many areas as described in my previous post about Social Media Education. This is the first final exam I’ve ever administered, but the word “final” definitely doesn’t describe my continued ventures in education.  Last April 2009, I had the privilege of attending  WeekendU’s Internet Power course.

Weekend University is an innovative educational institution focused on practical in-person and online digital skills education. Their courses deliver practical knowledge from experienced practitioners, providing students with real world skills they can use the next day in their professional and personal lives. Read the rest of this entry »

This post is inspired by a place filled with infinite knowledge, new technology and an abundance of content .  This place is called the Library. Although not all libraries are created equal we can all agree that all libraries provide a place that supports education and knowledge. Read the rest of this entry »

I’ve emphasized in many previous posts the importance of education especially in the online world as it’s such a rapidly changing space. It’s important to understand what works and what’s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution. Read the rest of this entry »

We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don’t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results. Read the rest of this entry »

I believe that every single one of us in an entrepreneur of our own ideas. I also believe there is nothing more powerful than an idea whose time has arrived. This blog post is about an idea I’ve had that’s flourished into action. Before you read on know that this post is one of the most personal I’ve ever written and I’m so inspired to share it with you. Read the rest of this entry »

If you’re reading this post you’re probably a professional in marketing, public relations, social media or have a sales role of some kind. Or maybe you’re an entrepreneur, a small business owner or a combination of the listed occupations. No matter what your background, you’re extremely busy running from appointment to appointment and back to back conference calls. You haven’t booked your flight for your business trip next week or even looked up a hotel and still need to pick up a birthday present for a party that night. I’ve got great news for you! You’re now one step closer creating a more productive and stress free life with your very own Personal Assistant. Who wouldn’t love even an extra hour a day to read, meditate, work out, cook, enjoy time with friends and family etc.? Read the rest of this entry »