Marketing Melodie

In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they’re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media. Read the rest of this entry »

We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don’t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results. Read the rest of this entry »

Las Vegas is home to a multitude of conferences throughout the year. In September 2009 I attended the Electronic Retail Association’s D2C Convention and today kicks off the start of PubCon. Vegas is a prime location for many large events because the city itself attracts people with it’s sparkling reputation. With Las Vegas conferences often comes Las Vegas fatigue caused by many reasons including indoor smoking, non stop events and staying up all night. Read the rest of this entry »

This blog was originally titled: “How to Not Annoy Your Twitter Followers While At a Conference” but I changed the title  to focus on what’s positive and what I do have (which is engaged followers) rather than what I’m lacking (which would be unfollowers).

The idea for this post came to mind during DMA09. I appreciate that content and conversations at conferences inspires me with creative blog ideas. Several conversations around social media were sparked by my usage during the event. Read the rest of this entry »

I’ll be attending the DMA conference for the 2nd year in a row Oct. 17th-22nd. Last year I was introduced to the event in Las Vegas. I didn’t have a chance  for much pre planning to create a marketing strategy around my attendance last year but I got a good idea on what to expect and how to create opportunities this year. I’m happy to be living in DMA09’s host city aka: America’s Finest City, San Diego!  The San Diego Convention Center located on the beautiful San Diego bayfront is a prime location for large conferences, especially during this time of year. While we’re still enjoying the beautiful sunshine many places are already snowing!? Read the rest of this entry »

If you haven’t heard of Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back? I want to share the inspiration I’ve gained through his work and the enthusiasm I have for spreading his teachings to my network. Here’s my personal description of Keith Ferrazzi, he’s an inspirational marketer in the business of helping other businesses build strong communities and strengthen their relationships to attract strategic partners and loyal customers. He transformed professional networking by shifting the focus on making the event all about you to how you can help and provide value to others. Read the rest of this entry »