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	<title>Marketing Melodie &#187; Online Marketing</title>
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	<link>http://www.marketingmelodie.com</link>
	<description>Engaging, Inspiring &#38; Empowering through Social Media Marketing</description>
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		<title>Educating My Way to Success (On the Bay! @OMSummit #OMS12)</title>
		<link>http://www.marketingmelodie.com/index.php/2012/02/educating-my-way-to-success-on-the-bay-omsummit-oms12/</link>
		<comments>http://www.marketingmelodie.com/index.php/2012/02/educating-my-way-to-success-on-the-bay-omsummit-oms12/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 09:11:15 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Networking Events]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[San Diego]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#OMS12]]></category>
		<category><![CDATA[Hilton San Diego Bayfront]]></category>
		<category><![CDATA[Mari Smith]]></category>
		<category><![CDATA[Online Marketing Summit]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=5365</guid>
		<description><![CDATA[Having a drive to continue learning  is so important for staying at the forefront of technology! By now you guys all probably know how important continued education is to me. I&#8217;m constantly educating myself and even make a point to learn something new every day! I learn by teaching others in classrooms, online classes, hosting [...]]]></description>
			<content:encoded><![CDATA[<p>Having a drive to continue learning  is so important for staying at the forefront of technology! By now you guys all probably know how important continued education is to me. I&#8217;m constantly educating myself and even make a point to <a title="The Art of Learning Something New Everyday" href="http://www.marketingmelodie.com/index.php/2011/11/the-art-of-learning-something-new-everyday/" target="_blank">learn something new every day</a>! I learn by teaching others in <a title="Platt College San Diego" href="http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success" target="_blank">classrooms</a>, <a title="National University " href="http://www.marketingmelodie.com/index.php/2011/12/educating-my-way-to-success-at-national-university/" target="_blank">online classes</a>, hosting <a title="Marketing Melodie Workshops" href="http://www.marketingmelodie.com/index.php/workshops/" target="_blank">seminars and webinars</a>.</p>
<div id="attachment_5423" class="wp-caption aligncenter" style="width: 488px"><a href="http://www.marketingmelodie.com/wp-content/uploads/IMG_0166.jpg"><img class="size-full wp-image-5423     " title="Digital Media Now November 2011" src="http://www.marketingmelodie.com/wp-content/uploads/IMG_0166.jpg" alt="Digital Media Now November 2011" width="478" height="358" /></a><p class="wp-caption-text">Digital Media Now November 2011</p></div>
<p>To ensure the knowledge I teach to businesses and students on marketing, technology and social media is up to date, I take the initiative to keep myself educated. This is crucial with the ever changing landscape of marketing in a digital world so I&#8217;m excited to once again be a part of the <a title="Online Marketing Summit " href="http://www.onlinemarketingsummit.com/" target="_blank">Online Marketing Summit</a> (OMS) coming up in just a few days Feb 6-9, 2012 at the Hilton San Diego Bay front! I have received dozens on inquiries on &#8220;Are you going to be speaking?&#8221;. While I&#8217;m normally a <a title="Speaking" href="http://www.marketingmelodie.com/index.php/speak/" target="_blank">speaker</a> at conferences I attend, I&#8217;ll be at OMS as an attendee, eager to learn from others.  <strong><em>It doesn&#8217;t getting any better than learning more about the topics I&#8217;m most passionate about on the gorgeous bay! </em></strong></p>
<div id="attachment_5426" class="wp-caption aligncenter" style="width: 586px"><a href="http://www.marketingmelodie.com/wp-content/uploads/Hilton-Bayfront.jpg"><img class="size-full wp-image-5426 " title="Hilton San Diego Bayfront" src="http://www.marketingmelodie.com/wp-content/uploads/Hilton-Bayfront.jpg" alt="Hilton San Diego Bayfront" width="576" height="385" /></a><p class="wp-caption-text">Hilton San Diego Bayfront Photo by: Port of San Diego</p></div>
<p><strong>*EVENT HIGHLIGHTS*</strong></p>
<ul>
<li><em>Online Marketing Summit is the premier educational event for digital marketing, focused primarily on educating marketers across all digital marketing disciplines and emerging best practices including social media, mobile, search engine media, eCommerce and website optimization.</em></li>
<li>OMS hosts a <a title="Online Marketing Summit Keynote Speakers " href="http://www.onlinemarketingsummit.com/schedule-keynotes/" target="_blank">keynote line-up of thought leaders</a><strong>. </strong>I&#8217;m personally looking forward to hearing <a title="@MariSmith" href="https://twitter.com/#!/Marismith" target="_blank">Mari Smith</a> speak for the first time! Mari and I are social media buddies, but I haven&#8217;t had an opportunity to learn from her insights yet so I was excited to learn that she is giving a keynote!</li>
</ul>
<div>
<div id="attachment_5420" class="wp-caption aligncenter" style="width: 482px"><a href="http://www.marketingmelodie.com/wp-content/uploads/IMG02082-20110210-2104.jpg"><img class="size-full wp-image-5420    " title="Marketing Melodie and Mari Smith" src="http://www.marketingmelodie.com/wp-content/uploads/IMG02082-20110210-2104.jpg" alt="Marketing Melodie and Mari Smith" width="472" height="354" /></a><p class="wp-caption-text">@MariSmith and @MyMelodie</p></div>
</div>
<ul>
<li>A first time Expo, featuring<strong> <a href="http://exhibitors.onlinemarketingsummit.com/2012/" target="_blank">over 50 companies</a></strong>, showcasing the leading online marketing tools and solutions</li>
<li><strong>1:1 Labs:</strong> Unique to the event program are expert labs, which offer a one-on-one consultation with experts in social media tools, web analytics, search, usability, email and more.</li>
<li><strong>New conference tracks:</strong> With 40% more content this year, OMS is featuring six tracks.  Two new tracks include: <strong>Mobile Marketing</strong> <strong>and</strong> <strong>Content Marketing for Social Engagement</strong></li>
</ul>
<div>I&#8217;ve partnered with the Online Marketing Summit to offer my community a whopping <em><strong>25% off ANY conference pass!</strong></em> Yep that&#8217;s right, the best deal in town! So if you&#8217;ve procrastinated buying a ticket, no fear! Marketing Melodie is here! <strong>Use code MM25 for your discount. </strong></div>
<p><div><strong>Fun Fact about the Online Marketing Summit</strong>- I created their Twitter account <a title="Online Marketing Summit" href="https://twitter.com/#!/omsummit" target="_blank">@OMSummit</a> and <a title="http://www.marketingmelodie.com/index.php/2009/02/online-marketing-summit-live-on-twitter/" href="http://www.marketingmelodie.com/index.php/2009/02/online-marketing-summit-live-on-twitter/" target="_blank">ran the account at their conference in 2009</a> and beyond! I also created their first hashtag #OMS09 which is now <a title="#OMS12" href="https://twitter.com/#!/search?q=%23OMS12" target="_blank">#OMS12</a> for this year&#8217;s conference!</div>
<p><div>So who am I going to see at OMS this year? What are you looking forward to most? If you plan to attend but we haven&#8217;t met yet, please make sure to say hi!</div>
<p><center>
<p style="font-size: large;"><em><strong>Remember promo code: MM25 for 25% off any conference pass!</strong></em></p>
<p></center></p>
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		<item>
		<title>Educating My Way to Success (I&#8217;m a Professor at National University!)</title>
		<link>http://www.marketingmelodie.com/index.php/2011/12/educating-my-way-to-success-at-national-university/</link>
		<comments>http://www.marketingmelodie.com/index.php/2011/12/educating-my-way-to-success-at-national-university/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 18:21:47 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Educating]]></category>
		<category><![CDATA[Interactive Marketing Class]]></category>
		<category><![CDATA[Marketing Course]]></category>
		<category><![CDATA[National University]]></category>
		<category><![CDATA[Platt College]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Teaching]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=5040</guid>
		<description><![CDATA[I absolutely love teaching and speaking about my passion, Marketing!  More specifically, digital marketing and social media. Each time I teach and share my knowledge, I learn more and more about the topics I&#8217;m teaching, I become a more effective public speaker and a better leader. In fact I have mastered the art of learning [...]]]></description>
			<content:encoded><![CDATA[<p>I absolutely love teaching and speaking about my passion, <a title="Marketing Melodie" href="http://www.marketingmelodie.com/" target="_blank">Marketing</a>!  More specifically, digital marketing and social media. Each time I teach and share my knowledge, I learn more and more about the topics I&#8217;m teaching, I become a more effective <a title="Speaking " href="http://www.marketingmelodie.com/index.php/speak/" target="_blank">public speaker</a> and a better leader. In fact I have mastered <a title="The Art of Learning Something New Everyday " href="http://www.marketingmelodie.com/index.php/2011/11/the-art-of-learning-something-new-everyday/" target="_blank">the art of learning something new every day</a> which truly inspires me to continue doing what I do.</p>
<p style="text-align: center;"><a href="http://www.marketingmelodie.com/wp-content/uploads/IMG_4941.jpg"><img class="aligncenter size-large wp-image-5045" title="Teaching at Platt College" src="http://www.marketingmelodie.com/wp-content/uploads/IMG_4941-1024x682.jpg" alt="Teaching at Platt College" width="552" height="367" /></a></p>
<p>I previously created and taught a Marketing Communications course at <a title="Educating My Way to Success at Platt College" href="http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/" target="_blank">Platt College</a>. I’m currently still a sub there when needed. Now I&#8217;ve been graced with another opportunity to teach my passion at <a title="National University" href="http://www.nu.edu/" target="_blank">National University</a>! I was hired as a Course Developer in November, then hired on board as an Adjunct Professor. Yep, Professor Tao has a nice ring to it.</p>
<p><a href="http://www.marketingmelodie.com/wp-content/uploads/National-University-1.jpg"><img class="aligncenter size-full wp-image-5043" title="National University  Post" src="http://www.marketingmelodie.com/wp-content/uploads/National-University-1.jpg" alt="National University  Post" width="471" height="315" /></a></p>
<p>I’m currently creating a course on interactive strategies that will teach students everything they need to know about creating an interactive campaign. The students will choose a real client/organization to work with! From understanding goal setting and market research for their client to targeting the right audience and learning how to effectively communicate and engage their client’s customers  through social networks and other marketing mediums. I’ll also be giving examples from real live clients I work with.</p>
<p>My class starts in January! This is a part time gig so I&#8217;m still <a title="Marketing Melodie" href="http://www.marketingmelodie.com/" target="_blank">open for business full time here at Marketing Melodie</a>. I&#8217;m accepting new <a title="Marketing Consulting" href="http://www.marketingmelodie.com/index.php/consulting/" target="_blank">consulting clients</a>, booking <a title="Marketing Melodie Speaking" href="http://www.marketingmelodie.com/index.php/speak/" target="_blank">speaking gigs</a> and other opportunities.  I&#8217;m so grateful for this new venture and I’m really looking forward to finishing up with the course development, then teaching at National University.</p>
<h4 style="text-align: center;"><strong>&#8220;When the student is ready, the teacher will appear!&#8221; (Well looks like students are ready because Professor Tao is here!)</strong></h4>
<h4 style="text-align: center;"><strong><a href="http://www.marketingmelodie.com/wp-content/uploads/National-University-FB-Response.jpg"><img class="aligncenter size-full wp-image-5074" title="National University FB Response" src="http://www.marketingmelodie.com/wp-content/uploads/National-University-FB-Response.jpg" alt="National University FB Response" width="333" height="693" /></a><br />
</strong></h4>
]]></content:encoded>
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		</item>
		<item>
		<title>How To Pick the Brain of a Marketing Professional</title>
		<link>http://www.marketingmelodie.com/index.php/2011/09/how-to-pick-the-brain-of-a-marketing-professional/</link>
		<comments>http://www.marketingmelodie.com/index.php/2011/09/how-to-pick-the-brain-of-a-marketing-professional/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 16:23:35 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Career Development]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing Consulting]]></category>
		<category><![CDATA[Marketing Melodie's Services]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=3338</guid>
		<description><![CDATA[I’m honored that many smart and successful people reach out to me on a regular basis to “Pick My Brain” on topics relating to Marketing and Social Media. There’s so much information out there that sometimes it’s hard to prioritize and understand the best ways to take advantage of all the digital tools. Just like [...]]]></description>
			<content:encoded><![CDATA[<p>I’m honored that many smart and successful people reach out to me on a regular basis to “Pick My Brain” on topics relating to Marketing and Social Media. There’s so much information out there that sometimes it’s hard to prioritize and understand the best ways to take advantage of all the digital tools. Just like you would go talk to a Doctor to seek medical advice, a Lawyer to seek advice about legal issues and an Accountant to seek advice about taxes, there’s definitely a need and desire for people to reach a Marketing Professional to seek advice about marketing their business.</p>
<p><strong>I did a search for &#8220;Pick Brain&#8221; in my email inbox and immediately found many emails with this exact request for me. </strong></p>
<p><em>&#8220;Currently, I&#8217;m trying to wrap my head around this social media thing as well. I&#8217;d loved to <strong>pick your brain</strong> sometime in the near future. I don&#8217;t know if I can meet your hourly rate but I can pay for lunch/starbucks when I&#8217;m in town.&#8221;</em></p>
<p><em>&#8220;I was wondering if you would be free for lunch sometime next week? I’d love to buy you lunch and <strong>pick your brains </strong>on all things Social Media/Blogging/Etc.&#8221;</em></p>
<p><em>&#8220;I hope to keep in touch &#8212; I&#8217;d love to<strong> pick your brain</strong> over a coffee some time on all kinds of topics!&#8221;</em></p>
<p><em>&#8220;I was wondering if we could meet professional for coffee or something to talk a little about social media? I&#8217;ll come to you, I&#8217;d just like to <strong>pick your brain</strong> a bit.&#8221;</em></p>
<p><em>&#8220;Our Meetup is just disastrous and I&#8217;m going to start re-vamping it from top to bottom.  If you have time check it out and see what you think, I&#8217;d love to<strong> pick your brain</strong> about it</em>&#8221;</p>
<p>As a Marketing Consultant, my business thrives on teaching others my expertise. This is what my clients pay me for: To educate them on marketing strategies and give advice on optimizing their presence on social networks. This is also why it’s important for me to emphasize the value in what I do and let people know that when someone asks to <strong>“Pick my Brain” </strong>they’re really asking for a valuable service that will help them grow their business in significant ways.</p>
<p>Before I continue I&#8217;d like to emphasize that I do offer a significant amount of resources and share my knowledge at no cost. This is what I use Social Media for. I frequently give tips on my <a title="Marketing Melodie" href="http://facebook.com/marketingmelodie">Facebook Page,</a> write Blog Posts with valuable insight such as <a title="16 Things To Write about in your Business Blog" href="http://www.marketingmelodie.com/index.php/2011/06/16-things-to-write-about-in-your-business-blog/" target="_blank">16 Things To Write about in your Business Blog</a> and <a title="10 Ways to Land Your Next Job Through Social Media" href="http://www.marketingmelodie.com/index.php/2011/05/10-ways-to-land-your-next-job-through-social-media/" target="_blank">10 Ways to Land Your Next Job Through Social Media</a> and a variety of resources on my <a title="MyMelodie Twitter" href="http://twitter.com/mymelodie" target="_blank">Twitter</a> stream. Anything beyond what I&#8217;m already offering is customized and takes a lot more time and effort for me to ensure I&#8217;m providing specific content to help grow your business.</p>
<p><strong>Now to continue more with the “Pick Your Brain” term, here’s what you guys said when I asked what it means to you:</strong></p>
<div id="attachment_3339" class="wp-caption aligncenter" style="width: 508px"><a href="http://www.marketingmelodie.com/wp-content/uploads/Pick-Brain-Image.jpg"><img class="size-full wp-image-3339" title="Pick Brain Image" src="http://www.marketingmelodie.com/wp-content/uploads/Pick-Brain-Image.jpg" alt="Pick My Brain Definitions " width="498" height="790" /></a><p class="wp-caption-text">Pick My Brain Definitions </p></div>
<p>It&#8217;s clear that picking my brain is valuable for your business. Because I&#8217;m aware of this, I&#8217;ve created an opportunity that business owners can take advantage of to&#8221;Pick My Brain&#8221; with my <a title="Pick My Brain" href="http://www.marketingmelodie.com/index.php/consulting/" target="_blank">Small Business Solutions </a>. It&#8217;s simple. I&#8217;m offering cost efficient solutions to provide effective actionable content that you can execute immediately.</p>
<p><strong>Pick My Brain: </strong>One hour consulting call. You have the opportunity to get all your questions answered related to your business, marketing, branding, website, social media, etc. You will receive feedback that includes tactical strategies and actionable content you can implement immediately after the call. You will receive a follow up email within 24 hours of our call with a list of resources related to topics discussed on our call. <strong>Investment: $395</strong></p>
<p><strong>Online Evaluation:</strong> One hour consulting call. You have the opportunity to go through all of your online engagement tools from your website, blog, videos and social networking sites.  I will provide you with insight on how to improve and enhance your current resources. This may include tips on how brand yourself more consistently online, how to create compelling digital messages and how to have your online tools successfully working for you. You will receive a follow up email within 24 hours of our call with a list of resources related to topics discussed on our call.  <strong>Investment: $395</strong></p>
<p><strong>*COMBO DEAL- Purchase both the Pick My Brain and Online Evaluation options for $695.</strong></p>
<p><strong><strong>Project Plan for Small Businesses </strong></strong>(Available only to small businesses who have completed the Online Evaluation service)- After completing the Online Evaluation, Marketing Melodie will create a project plan for small businesses who choose to continue work to improve their marketing strategy. The project plan will be customized to meet your needs and goals.<strong><br />
</strong></p>
<p>So here you have it;  an easy and valuable way for you to Pick the Brain of a Marketing Professional! If you&#8217;re interested in setting up a <a title="Marketing Melodie Consulting " href="http://www.marketingmelodie.com/index.php/consulting/" target="_blank">Pick My Brain or Online Evaluation</a>, or both please don&#8217;t hesitate to reach out to me and we&#8217;ll get started immediately.<strong><br />
</strong></p>
<p><em><a title="Bookmark and Share" href="http://www.addthis.com/bookmark.php" target="_blank"><img class="alignleft" src="http://s9.addthis.com/button1-share.gif" border="0" alt="Bookmark and Share" width="125" height="16" /></a></em></p>
]]></content:encoded>
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		<title>Educating My Way To Success 2: WeekendU</title>
		<link>http://www.marketingmelodie.com/index.php/2010/02/educating-my-way-to-success-2-weekendu/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/02/educating-my-way-to-success-2-weekendu/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 00:41:05 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dmitry Shapiro]]></category>
		<category><![CDATA[Internet Power]]></category>
		<category><![CDATA[UCLA]]></category>
		<category><![CDATA[WeekendU]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2009</guid>
		<description><![CDATA[Tonight I administer the final exam for my marketing class at Platt College.  I can’t say enough how grateful I am to have attracted this opportunity into my life. Teaching this course has provided me with such a strong foundation for being an educator and enhanced my professional knowledge and skills in many areas as [...]]]></description>
			<content:encoded><![CDATA[<p>Tonight I administer the final exam for my marketing class at <a title="Graphic Design School San Diego" href="http://www.platt.edu/">Platt College</a>.  I can’t say enough how grateful I am to have attracted this opportunity into my life. Teaching this course has provided me with such a strong foundation for being an educator and enhanced my professional knowledge and skills in many areas as described in my previous post about <a title="Social Media Education" href="http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/">Social Media Education</a>. This is the first final exam I’ve ever administered, but the word “final” definitely doesn’t describe my continued ventures in education.  Last April 2009, I had the privilege of attending  WeekendU’s <a title="WeekendU Internet Power" href="http://www.marketingmelodie.com/index.php/2009/03/empowering-you-to-become-a-power-internet-user/">Internet Power</a> course.</p>
<p><a title="Digitial Marketing" href="http://www.weekendu.com/">Weekend University</a> is an innovative educational institution focused on practical in-person and online digital skills education. Their courses deliver practical knowledge from experienced practitioners, providing students with real world skills they can use the next day in their professional and personal lives.<span id="more-2009"></span></p>
<p style="text-align: center;"><a href="http://photos-e.ak.fbcdn.net/hphotos-ak-snc1/hs022.snc1/3074_69091294484_59982459484_1563179_4373005_n.jpg"><img class="aligncenter" title="Internet Power April 19th, 2010" src="http://photos-e.ak.fbcdn.net/hphotos-ak-snc1/hs022.snc1/3074_69091294484_59982459484_1563179_4373005_n.jpg" alt="" width="338" height="423" /></a></p>
<p>WeekendU is lead by <a title="Dmitry Shapiro" href="http://www.dmitryshapiro.com/blog/">Dmitry Shapiro</a>, a pioneer in the tech industry and one of the most well respected leaders in the online space. I can honestly say that this course revolutionized the way I use the internet. I’m more efficient, organized and the information I want is coming to me.  During the course I had my laptop open and implemented many of Dmitry’s recommendations. I immediately noticed my productivity skyrocket. My enthusiasm for this course is conveyed in the <a href="http://www.facebook.com/video/video.php?v=89892284121&amp;ref=mf">WeekendU Internet Power Video</a>.</p>
<p>In addition to improving my own skills, I was empowered with technology and information that allowed me to teach others the same innovations I learned. Many of the talks I give and classes I teach are founded on the principals from this course.  Since I’ve been an evangelist for WeekendU’s education for the past year, it is now an absolute honor to announce that I’ll be an Instructor at WeekendU, along with Dmitry and other experienced technology and online entrepreneurs.  Please stay tuned for upcoming webinars and in person classes I&#8217;ll be teaching. WeekendU has big plans in store for 2010 and beyond.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=1563180&amp;id=59982459484&amp;fbid=69091304484"><img class="aligncenter" title="Internet Power Class April 19th, 2009" src="http://hphotos-snc1.fbcdn.net/hs022.snc1/3074_69091304484_59982459484_1563180_7704423_n.jpg" alt="" width="423" height="253" /></a></p>
<p>The first course I’ll be teaching is <a title="Internet Power" href="http://www.eventbrite.com/event/486798026">Internet Power</a> this Saturday February 27<sup>th</sup> at UCLA. Dmitry will lead the class on finding information faster, organizing and managing information flow, leveraging power tools and I&#8217;ll be teaching a section on Social Media.</p>
<p>I’m giving away one complimentary pass to attend the course and as always offering you 3 ways to win.<em> If you participate all 3 ways, you’ll be entered 3 different times. The winner will be chosen Thursday evening so you have a couple days to plan for Saturday. </em></p>
<p><strong>1. Join my <a title="Marketing Melodie Facebook" href="http://facebook.com/marketingmelodie">Facebook</a> page and leave a comment my Facebook “Discussion”  about WeekendU</strong></p>
<p><strong>2. Retweet this blog post with the Tweet button on the top left of this post and make sure to include my Twitter name <a title="MyMelodie Twitter" href="http://twitter.com/mymelodie">@MyMelodie</a> in the tweet.</strong></p>
<p><strong>3. Leave a comment on this blog post telling me your biggest challenge with managing your internet use (ie: overloaded email inbox, difficulty finding relevant information, etc)</strong><strong></strong></p>
<p><strong>Additionally I’m offering my entire network $100 off this Saturday&#8217;s course.  So please let me know if you’d like a promo code. </strong></p>
<p>Whether you’re a novice internet user or an online industry leader, I guarantee you will learn something valuable from this class. In fact we’re so confident  we offer  “<strong>100% Satisfaction Guranteed &#8211; Or We Will Refund Your Registration Fee” </strong>I look forward to seeing you on Saturday<strong> </strong>at UCLA!<strong><br />
</strong></p>
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		<title>Educating My Way to Success (Platt College San Diego)</title>
		<link>http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:06:07 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[College Instructor]]></category>
		<category><![CDATA[Online Marketing Education]]></category>
		<category><![CDATA[Platt College San Diego]]></category>
		<category><![CDATA[Social Media Education]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1949</guid>
		<description><![CDATA[I&#8217;ve emphasized in many previous posts the importance of education especially in the online world as it&#8217;s such a rapidly changing space. It&#8217;s important to understand what works and what&#8217;s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution. [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve emphasized in many previous posts the importance of education especially in the online world as it&#8217;s such a rapidly changing space. It&#8217;s important to understand what works and what&#8217;s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution.<span id="more-1949"></span></p>
<p>My most recent venture in education industry is one that I&#8217;m most grateful for. I have the privilege to educate college students at <a title="Platt College" href="http://platt.edu">Platt College San Diego</a> on a subject that is my absolute passion, Online Marketing and Social Media. I was hired to develop a brand new Marketing curriculum focused on innovation, new technology and social media which is really the essence of marketing in 2010 and beyond. The school teaches students both traditional and contemporary skills because the fields  instructed at Platt (3D Animation, Graphic &amp; Web Design, Digital Video Production) are in a constant state of development. There is a strong emphasis on providing a foundation in problem solving skills to meet future challenges and needs of a constantly evolving job market. My role as a Marketing &amp; Communication Instructor is to empower students with new technology and social media skills for their professional development and career ventures.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=3691153&amp;id=79108930657"><img class="aligncenter" title="Platt College" src="http://hphotos-snc3.fbcdn.net/hs157.snc3/18438_228099810657_79108930657_3691153_1309448_n.jpg" alt="" width="423" height="317" /></a></p>
<p>I&#8217;ve only been teaching the class for a few weeks and although it&#8217;s my role to be the educator, I have learned a significant amount in areas of business management, professional speaking, presentation skills and more. By sharing my learning I&#8217;d like to inspire others to start educating about their passion. Education isn&#8217;t limited to a college setting.  There are many platforms that allow one to teach about their passion. Professionals can educate other business owners, speak at industry events and educate within their own company. If you&#8217;re passionate about something, share it with others and that&#8217;s exactly what I&#8217;m doing!  Here&#8217;s how educating has helped my career development allowing me to better serve my clients and partners as an Online Marketing Consultant, Social Media Strategist, Speaker and Entrepreneur.</p>
<p><strong>1. </strong><strong>Refined Professional Speaker</strong>- I&#8217;ve been using professional speaking as a marketing tool for myself and a service offering to help businesses and events for the past few years. Speaking has always come naturally to me especially when I&#8217;m talking about my passion. The act of teaching has refined my professional speaking skills significantly because I&#8217;m constantly practicing my ability to read the audience and engage them with compelling content. I&#8217;m learning better ways to prompt participation to create an interactive experience. I&#8217;m also enhancing my skills to be clear and concise with my messaging.  Each lecture I give is essentially a new speaking platform for me as I continue to grow my business as a paid professional speaker on online marketing and social media.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=3691104&amp;id=79108930657"><img class="aligncenter" title="Teaching at Platt College" src="http://photos-d.ak.fbcdn.net/hphotos-ak-snc3/hs157.snc3/18438_228085170657_79108930657_3691104_5714730_n.jpg" alt="" width="423" height="281" /></a></p>
<p><strong>2. Better Visual Presentations- </strong>I&#8217;ve learned how to incorporate visuals in a way that tells a story  thus eliminating long drawn out sentences through excessive bullet points. Images trump text in any publication as people see  images before even scanning the text.  Choosing the right images for your presentation really makes a difference in the ability to engage your audience. My visuals are consistent with my lecture.</p>
<p><strong>3. Enhanced Business Management Skills-</strong> I compare managing a group of students to a leadership role in a company where you&#8217;re managing a team. I&#8217;m responsible for providing clear instruction, managing expectations, motivating my students to meet deadlines and being an overall leader that inspires my class to really take the initiative to stay learn.</p>
<p><strong>4. Increased Knowledge about the Social Media Landscape- </strong>Since teaching the class I&#8217;ve educated myself more on the social media landscape and technology developments. I find myself reading more blogs, watching more videos and scouring social media for examples and case studies relevant to my lectures. While I do this because it&#8217;s a passion, it&#8217;s now become a responsibility. As a leader  in the classroom and a professional in the online marketing space, I expect myself to fully understand the evolving social media landscape.</p>
<p><strong>5. Improved Interpersonal Communication- </strong>My interpersonal communication skills are constantly being challenged and improved as a Instructor. I work with students from all walks of life so I must be able to adapt to their style of communication but also implement strict policies in a manner which allows them to understand the benefits of my assignments and requests. I must be understanding of each individual student&#8217;s circumstances while being firm about my policies and overall craft replies that are tactful and respectful. These are the same strategies I apply to business relationships so the more situations I&#8217;m in where interpersonal skills are necessary the better I become at improving my own communication.</p>
<p>As my class continues I look forward to sharing more of what I learn and how it applies to my career development. I&#8217;m always open to new opportunities to teach and educate others so feel free to contact me if you feel there is a good fit with my teachings and your educational institute, business or organization.</p>
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		<slash:comments>3</slash:comments>
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		<title>DMA09 &#8211; An Inside Scoop from a San Diegan</title>
		<link>http://www.marketingmelodie.com/index.php/2009/10/dma09-an-inside-scoop-from-a-san-diegan/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/10/dma09-an-inside-scoop-from-a-san-diegan/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:25:13 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Networking Events]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[BusinessOnLine]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[DMA09]]></category>
		<category><![CDATA[Hard Rock Hotel]]></category>
		<category><![CDATA[San Diego Convention Center]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1509</guid>
		<description><![CDATA[I&#8217;ll be attending the DMA conference for the 2nd year in a row Oct. 17th-22nd. Last year I was introduced to the event in Las Vegas. I didn&#8217;t have a chance  for much pre planning to create a marketing strategy around my attendance last year but I got a good idea on what to expect [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll be attending the <a title="DMA09" href="http://www.dma09.org/">DMA </a>conference for the 2nd year in a row Oct. 17th-22nd. Last year I was introduced to the event in Las Vegas. I didn&#8217;t have a chance  for much pre planning to create a marketing strategy around my attendance last year but I got a good idea on what to expect and how to create opportunities this year. I&#8217;m happy to be living in DMA09&#8242;s host city aka: America&#8217;s Finest City, San Diego!  The San Diego Convention Center located on the beautiful San Diego bayfront is a prime location for large conferences, especially during this time of year. While we&#8217;re still enjoying the beautiful sunshine many places are already snowing!?<span id="more-1509"></span></p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/portofsandiego/2900335378/"><img class="aligncenter" src="http://farm4.static.flickr.com/3224/2900335378_a9c767d0cf.jpg" alt="" width="500" height="334" /></a></p>
<p>I&#8217;m so excited that everyone at DMA09 will get a glimpse of our gorgeous city! I&#8217;m participating in myriad of activities and want to invite you to join me in one way or another. Here&#8217;s the inside scoop on some awesome events, sessions and labs I&#8217;ll be participating in during the DMA!</p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/mwichary/3774404830/"><img class="aligncenter" title="San Diego Skyline at Night" src="http://farm3.static.flickr.com/2482/3774404830_ca736b248c.jpg" alt="" width="500" height="333" /></a></p>
<p><strong>1. BusinessOnLine&#8217;s Usability Sessions &amp; Labs</strong> &#8211; Monday October 19th: The <a title="DMA09 Web Usability " href="http://www.dma09.org/attendees/web-usability.php">Usability</a> sessions will help define user-experience and demonstrate how the user’s perspective should be taken into account when developing all the components of your site – from navigation, to image placement and calls-to-action. All DMA09 Attendees have an opportunity to sit down with a Usability expert for a personalized lab. The lab will give you time to discuss your website usability challenges where we&#8217;ll give you a better understanding on items which have the biggest impact on your ROI and tips on how to improve your efforts. Labs run in 15 minute increments from 9:30am to 5:30pm. You&#8217;ll get a sense of the caliber BusinessOnLine is able to deliver if you&#8217;d like to engage in further services.  Labs will full up quickly so please reach out to me if you&#8217;d like to schedule a time.</p>
<p><strong>2. BusinessOnLine&#8217;s Social Media Labs</strong>- Tuesday October 20th: <a title="BusinessOnLine Social Media Labs" href="http://www.dma09.org/attendees/socialMediaLabs.php">Social Media Labs</a> run in 15 minute increments from 9:30am to 5:30pm. These labs allow you to discuss your social media situation and ask questions about strategy and measurement. We&#8217;ll review your on-site activity: sharing features, blogs, digital assets, and participation, off-site activity: Facebook, Twitter, LinkedIn, and YouTub, Integration between platforms and activities. We&#8217;ll go over the importance of monitoring and measurement. This entire session is customized to your current social media participation and again will give you a sense of BusinessOnLine&#8217;s capabilities in Social Media Optimization. These labs will also fill up quickly, so please contact me if you&#8217;d like to participate.</p>
<p><strong>3. Live Tweeting</strong>- For the latest event updates, education, inspiration, TweetPhotos and reminders, BusinessOnLine has launched a new <a href="http://twitter.com/boloptimized">Twitter </a>account that will update throughout the event and beyond.</p>
<p><strong>4. Video Blogging (vlogging)</strong> &#8211; I&#8217;ll be collecting a varity of video footage at the event as I continue my success as a <a title="Melodie's Debut to Vlogging with 5 Great Reasons to Vlog" href="http://www.marketingmelodie.com/index.php/2009/10/my-debut-to-vlogging-with-5-great-reasons-to-vlog/">vlogger</a> from the ERA&#8217;s D2C Convention. I will  interview people who participate in our Usability and Social Media labs, attend the Usability Session, people who are excited to share their experience, those with an interest in Online Marketing and anyone who just loves a few minutes of fame! Please come find me if you&#8217;d like to participate in my vlogging ventures. Footage will be showcased on BusinessOnLine&#8217;s <a title="BusinessOnLine Facebook" href="http://www.facebook.com/BusinessOL">Facebook</a>, YouTube and more!</p>
<p><strong>5.  BuzzParty</strong>- The BuzzParty at the Hard Rock on Sunday night will be sure to kick off a great week! Join the fun by RSVPing to the <a title="DMA09 Buzz Party" href="http://thebuzzparty.com/">BuzzParty </a>. For those who aren&#8217;t familiar with the Hard Rock, it&#8217;s a great venue with friendly staff and a positive vibe. Out of all the locations to go clubbing in San Diego the Hard Rock is one of my favorites. This venue succeeds without egos or pretentiousness which is a rarity in the nightclub scene (I haven&#8217;t been there in a while so things may have changed, but I like to give people the benefit of the doubt). Unlike Vegas, you won&#8217;t leave smelling like smoke and you&#8217;ll actually get back to your hotel at a decent hour giving you a chance to rest and be refreshed for Monday!</p>
<p style="text-align: center;"><a href="http://thebuzzparty.com/"><img class="aligncenter" title="DMA BuzzParty" src="http://thebuzzparty.com/Buzz_home2.jpg" alt="" width="503" height="355" /></a></p>
<p><strong>6. Private Parties</strong>- Monday night I&#8217;ll be taking part in hosting a private cocktail reception. I won&#8217;t share too much about this event, but it will be a great group! After the cocktail reception I hope to my way to Altitude, my favorite rooftop bar with a gorgeous view of Petco Park. This is yet another semi-private party that&#8217;s sure to be filled with great minds. I&#8217;m not one to gloat about private events as I strive to share and collaborate as much as possible but if you catch my drift and read my next paragraph, I&#8217;m encouraging you to connect with me. There&#8217;s a reason for it!</p>
<p><strong>7. <a title="Social Networkin Strengthened In Real Life" href="http://www.marketingmelodie.com/index.php/2009/08/social-networking-strengthened-in-real-life/">Strengthening my Social Networking in Real Life</a></strong>- I&#8217;ve already connected with a number of people on Twitter who will be attending the event. (Tweets can be tracked <a title="DMA09 Twitter Search" href="https://twitter.com/#search?q=%23DMA09">#DMA09</a>). Many of you are fellow marketers and social media enthusiasts like myself. There are also many business professionals and those eager to learn more about my specialty, online marketing! Whatever your reason is for attending, I encourage you to come find me and connect in real life. Let me know how I can help. Aside from discussing marketing you can be sure I will recommend my favorite places to dine, drink and site see in San Diego! San Diego is my hometown and I want to share it with all of you! <em><strong>So please ask me anything about San Diego and treat me like your host!</strong></em></p>
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		<title>My Debut to Vlogging with 5 Great Reasons to Vlog</title>
		<link>http://www.marketingmelodie.com/index.php/2009/10/my-debut-to-vlogging-with-5-great-reasons-to-vlog/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/10/my-debut-to-vlogging-with-5-great-reasons-to-vlog/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:03:32 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Blogging]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[12 Seconds]]></category>
		<category><![CDATA[D2C Convention]]></category>
		<category><![CDATA[Electronic Retails Association]]></category>
		<category><![CDATA[Vlogging]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1337</guid>
		<description><![CDATA[I&#8217;ve recently entered the Video Blogging (aka Vlogging) scene. I began my career as a camera shy producer of 12 Second Videos. I was embarrassed to watch myself and hesitated to publish but after posting a few videos I got used to the idea and now really enjoy the ability to capture moments on video. [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve recently entered the Video Blogging (aka Vlogging) scene. I began my career as a camera shy producer of <a href="http://12seconds.tv/channel/MyMelodie">12 Second Videos</a>. I was embarrassed to watch myself and hesitated to publish but after posting a few videos I got used to the idea and now really enjoy the ability to capture moments on video. 3 months ago I posted a <a href="http://12seconds.tv/channel/MyMelodie/203224">12 Seconds</a> video to encourage myself to start vlogging soon so I&#8217;m proud to announce that I&#8217;ve started! <span id="more-1337"></span>My major motivator to begin vlogging was my upgrade to my brand new <a href="http://www.marketingmelodie.com/index.php/2009/05/blackberry-tips-to-increase-productivity/">BlackBerry</a> Tour.<br />
<iframe src="http://embed.12seconds.tv/i/embed?v=203224" scrolling="no" allowtransparency="true" frameborder="0" width="430" height="360"></iframe><br /><a href="http://12seconds.tv/channel/MyMelodie/203224">Yet Another Return to 12Seconds- Will Start Vlogging SOON! #fb</a> on <a href="http://12seconds.tv">12seconds.tv</a></p>
<p>I debuted my career as a Vlogger at the Electronic Retail Association&#8217;s <a href="http://www.marketingmelodie.com/index.php/2009/09/melodies-trip-to-era%E2%80%99s-d2c-convention-in-las-vegas/">D2C Convention</a> where I was their official Vlogger. I interviewed speakers, attendees, board members and captured other fun moments. One of my favorite video is of the band that played at the opening reception at the Paris Hotel Pool. They hyped up the crowd by singing an ERA Marketing Song created specifically for the event!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/bpZwIRtbQgQ&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/bpZwIRtbQgQ&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>You can view of the rest of my D2C videos on the movie reel hosted on the <a href="http://www.d2cshow.org/wp/2009/09/melodie-taos-2009-era-d2c-convention-video-blog/">D2C Blog</a></p>
<div style="width: 425px; height: 520px;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="520" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://embedr.com/swf/slider/2009-era-d2c-convention-melodie-tao-video-blog/425/520/default/false/std" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="520" src="http://embedr.com/swf/slider/2009-era-d2c-convention-melodie-tao-video-blog/425/520/default/false/std" wmode="transparent" allowfullscreen="true"></embed></object><a style="margin: 0pt; padding: 0pt; background: transparent url(http://embedr.com/img/embedr-custom-video-playlists.gif) repeat scroll 0% 0%; float: right; outline-color: -moz-use-text-color; outline-style: none; outline-width: medium; width: 115px; height: 35px; position: relative; top: -35px;" href="http://embedr.com/playlist/2009-era-d2c-convention-melodie-tao-video-blog" target="_blank"><span style="display:none;">Build your own custom video playlist at embedr.com</span></a></div>
<p>Now that I&#8217;ve shared my debut into the vlogging scene, here are 5 great reasons to vlog and incorporate video into your business and marketing plan.</p>
<p>1. <strong>Personalize Your Brand</strong>- Vlogging lets your customers see for themselves what you&#8217;re all about. Not only are you putting a face to your company, similar to what photos do, you&#8217;re able to share a more intimate view of your personality and company culture through real live interaction.</p>
<p>2. <strong>Attract a Wider Audience</strong>- You&#8217;d be surprised at how many people who may have passed up your blog several times yet be willing to click on a quick video and watch. Your videos are a way to introduce yourself to an audience that you would not have reached otherwise. Once viewers are able to get an idea of what you&#8217;re about they will be more inclined to try your product or service and pay attention to other content you produce around the web.</p>
<p>3. <strong>Produce Demos</strong>- Video allows you to demonstrate your product or service exactly as it will be used by your customers. A video demo is a stronger marketing tool than photos and words describing your product because you get to see what you&#8217;re about to buy in action. You get a stronger sense of how it will work and how to incorporate it for your own use.</p>
<p>4. <strong>Flexible Format</strong> Video blogging is an extremely flexible format. You&#8217;re able to produce videos in any way you see fit. This includes posting impromptu videos of things happening on the fly that you capture without special effects editing. You can also create more professional videos that are edited, include captions, music, special effects, etc.</p>
<p>5. <strong>Socialize Your Brand</strong>- Socialize your Vlogs through interviewing your customers, creating testimonial videos and utilizing your videos as a way to include your community. Everyone loves their 5 minutes of fame so people included in your content are likely to repost, retweet and share it with others. Your Vlogs provide you another opportunity to grow virally.</p>
<p>I look forward to connecting with you everyone though my videos and vlogging. Subscribe to <a href="http://www.youtube.com/MarketingMelodie">Marketing Melodie&#8217;s YouTube Channel</a> for more vlogging action!</p>
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		<title>An Expression of Gratitude for A New Opportunity</title>
		<link>http://www.marketingmelodie.com/index.php/2009/06/an-expression-of-gratitude-for-new-opportunity/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/06/an-expression-of-gratitude-for-new-opportunity/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:59:00 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1127</guid>
		<description><![CDATA[This year has been filled with new opportunities for personal growth and enrichment. I am so grateful for everyone and everything that has played a role in getting me where I am today. I’d like to express my gratitude for a great career opportunity presented to me. A few weeks ago I received an invitation [...]]]></description>
			<content:encoded><![CDATA[<p>This year has been filled with new opportunities for personal growth and enrichment. I am so grateful for everyone and everything that has played a role in getting me where I am today.</p>
<p>I’d like to express my gratitude for a great career opportunity presented to me. A few weeks ago I received an invitation to come in for an interview with BusinessOnline. I’ve had a great relationship with this company since entering the online industry so this confirms my belief that building your personal brand both in person and through social media will come in handy to keep you top of mind for future opportunities.  After many rounds of interviews that included just as many questions asked by me that I was asked by the interviewers (which by the way if you are being interviewed for a job I strongly recommend you see this as a chance to also interview the employer to ensure it’s a good fit) I was offered and gladly accepted a position to work as their Business Development Manager on their growing team.</p>
<p>I want to highlight 3 main reasons why I’m confident this is a great new opportunity<span id="more-1127"></span></p>
<p><strong>1. BusinessOnLine’s Vision for Growth</strong>- BusinessOnLine’s vision for growth is perfectly aligned with my personal ambitions. I’ve been very impressed by the company’s growth over the last decade. They are a pioneer in the online industry as they constantly stay ahead of changing technology. Not only are they able to embrace new technology they set an exemplary bar for best practices and results.</p>
<p><strong>2. Advanced Team and Resources</strong>-  The ability to efficiently provide superior results was very important to me so I was very thorough when interviewing the team about their knowledge, expertise and resources available for support. I was impressed by BusinessOnLine’s team and resources which exceeded my expectations. The team is carefully selected and diversely built  of over 30 experts in specific areas. Our experts are published thought leaders in their respective fields, providing clients with advanced advice and recommendations to confidently grow their business online.</p>
<p><strong>3. Focus on Education</strong>-  BusinessOnLine is the host sponsor for the renowned Online Marketing Summit that I have been involved with for the past year as a Social Media Strategist.  BusinessOnLine’s push for education matches my belief that education is necessary for companies to grow and generate more revenue. Businesses must understand the premise behind their campaigns in order to really be engaged in the process.  My previous Online Marketing Education post I emphasize understanding the foundation of your campaign to keep your business ahead of the competition and at the forefront of your industry</p>
<p>To conclude I’d also like to give Express my gratitude and thank all of my Marketing Melodie readers for following me in my journey as a growing marketer and industry leader. I don’t think I have thanked you guys before but I am so honored each time someone mentions to me something they have read or learned from my blog. Your comments fuel my drive to provide more relevant content and your encouragement plays a significant role in my career motivation.</p>
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		<title>Melodie&#8217;s New Venture with SD Interactive &amp; Ninthlink</title>
		<link>http://www.marketingmelodie.com/index.php/2009/02/melodies-new-venture-with-sd-interactive-ninthlink/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/02/melodies-new-venture-with-sd-interactive-ninthlink/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 20:05:36 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[featured]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Ninthlink]]></category>
		<category><![CDATA[SD Interactive]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=902</guid>
		<description><![CDATA[The short time I&#8217;ve spent in the year 2009 has been quite the adventure. 2009 has been consumed mostly by personal challenges best kept out of a marketing blog but I made the decision to start the year off by taking a break from investing all my energy into my career as an active way [...]]]></description>
			<content:encoded><![CDATA[<p>The short time I&#8217;ve spent in the year 2009 has been quite the adventure. 2009 has been consumed mostly by personal challenges best kept out of a marketing blog but I made the decision to start the year off by taking a break from investing all my energy into my career as an active way to improve my concentration, refocus my energy and create clarity on what my goals really are.</p>
<p>My biggest roadblock was being ok with taking a &#8220;break&#8221;. Ever since I entered the job force I&#8217;ve been going nonstop with a tight schedule full of deadlines, meetings, events and office work. I wasn&#8217;t used to an unstructured schedule and felt I wasn&#8217;t make progress in any direction. I continuously reminded myself that what I&#8217;m doing is a means to progress and new opportunity.</p>
<p><span id="more-902"></span></p>
<p>January flew by in the blink of an eye! I slightly panicked as I didn&#8217;t see any tangible results from my &#8220;break&#8221;. The <a href="http://www.marketingmelodie.com/index.php/2009/02/online-marketing-summit-live-on-twitter/">Online Marketing Summit</a> came up at the very beginning of February so I decided that attending this conference would be a great way for me to get back into the groove of things.</p>
<p>The most valuable resource I gained from the conference was the incredible networking opportunity.  While Social Media has revolutionized  networking, face to face interaction still has a personal component that can&#8217;t be substituted with technology.   I ran into a good friend of mine Ron Weber, Founder and CEO of <a href="http://www.sdinteractive.com">SD Interactive</a> in partnership with <a href="http://www.ninthlink.com/">Ninthlink </a>.  He&#8217;s talked to me about working with him before but the timing was never right. After talking to him a bit and letting him know my experience and goals he mentioned the plans for his company and thought I&#8217;d be the perfect fit for their new ventures.  I&#8217;m now proud to announce that I&#8217;m the newest member of their growing team.</p>
<p style="text-align: center;"><a href="http://www.sdinteractive.com"><img class="size-medium wp-image-912 aligncenter" title="SD Interactive Logo" src="http://www.marketingmelodie.com/wp-content/uploads/sdi-logo-for-web-300x33.jpg" alt="SD Interactive Logo" width="300" height="33" /></a></p>
<p>This is the perfect opportunity for me to advance in my <a title="Online Marketing" href="http://www.marketingmelodie.com">Online Marketing</a> career for 2 main reason:</p>
<ul>
<li><strong>Passion</strong>- I&#8217;m an extremely passionate person and thrive when I&#8217;m surrounded by like minded individuals. I&#8217;ve never seen so much passion in one place. I don&#8217;t mean passion for just making making money, I mean true passion from each person behind every task whether it&#8217;s creating design, developing a website or executing a marketing plan. Every single person truly believes in doing the best job possible to optimize success. This mindset really transfers positive energy into the entire work atmosphere and is exactly the type of place that inspires me to go the extra mile.</li>
</ul>
<ul>
<li><strong>Quality</strong>- The quality of work from SD Interactive and Ninthlink is superior. I am impressed by the professionalism and experience of the staff and am so grateful that everything is done in house to ensure the best results. Many companies outsource entire projects. With the right quality assurance team the final products are still pretty good but there is a difference when you can actually work directly with your developers and designers. Bringing them to meetings eliminates disconnect with clients and provides clients with more confidence. Having a strong support team is essential because I only want to produce the best results for my clients.</li>
</ul>
<p>Stay tuned for some amazing thing from <a title="Internet Marketing" href="http://www.sdinteractive.com">SD Interactive</a> and <a title="Website Design" href="http://ninthlink.com">Ninthlink</a>. I&#8217;m excited to show everyone what we&#8217;ve got in store! You can keep up with the <a title="SD Interactive Blog" href="http://www.sdinteractive.com/blog/">SD Interactive Blog</a> and <a title="Ninthlink Blog" href="http://www.ninthlink.com/wordpress/">Ninthlink blog</a> for more exciting news and information.</p>
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		<title>Melodie&#8217;s 2009 Goals</title>
		<link>http://www.marketingmelodie.com/index.php/2009/01/melodies-2009-goals/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/01/melodies-2009-goals/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 00:35:56 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Goals]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=654</guid>
		<description><![CDATA[Between personal and job related stress I’ll be completely honest and admit that 2008 was a rough year. To restore my sanity I decided to dedicate the month of January to refocus my energy, refresh my spirit and mentally prepare to positively  embrace opportunities that come my way. This leads me to share one of [...]]]></description>
			<content:encoded><![CDATA[<p>Between personal and job related stress I’ll be completely honest and admit that 2008 was a rough year. To restore my sanity I decided to dedicate the month of January to refocus my energy, refresh my spirit and mentally prepare to positively  embrace opportunities that come my way. This leads me to share one of my favorite quotes:</p>
<p><strong><strong><strong><em>“Luck is when preparation Meets Opportunity” -Seneca (Roman Philosopher)</em></strong></strong></strong></p>
<p>The quote by Seneca is a line I truly believe in for all areas of my life. I take action and am assertive toward things I want to achieve.  I won’t just sit back and let things happen because I know they won’t. I’m prepared to embrace opportunities in order to maximize the success of my potential outcome. People often set goals and lose track of how to achieve them due to lack of clear milestones to track progress and lack of goal success indicators. I started off 2009 with an ambiguously big picture. I soon realized  I had no road map to achieve an undefined goal so  I decided to create this post  as  a personal reference for staying on task but also to help my readers gain a better understanding of the premise behind my blogs, social networks, client pitches, partnerships etc.</p>
<p>I must preface this list by saying that I’m not a numbers person but I know that numbers are a tangible way to measure a goal.  I’m using them for the sake of this list but am also using <span style="text-decoration: underline;"><strong>active</strong></span> words and  keeping in mind that my priorities may change so I might completely overachieve one goal but not completely reach another.</p>
<p><strong><strong><strong>1. <span style="text-decoration: underline;">Write</span> 120 Blog Posts</strong><br />
</strong></strong>I have so much information that runs through my mind all time. If only I could be more consistent about documenting and sharing it. In 2009, I will be. I want feedback on ideas, provide resourceful information, share exciting events and news and leverage the power of the blogosphere to get my content out there. 120 seems like a lot but if you break it down, it’s 10 blog posts a month, 2-3 per week which I feel is very reasonable as long as I schedule time every day to blog.</p>
<p><strong><strong><strong>2. <span style="text-decoration: underline;">Host</span> 3 <a href="../index.php/2008/09/san-diego-speed-networking-the-show-must-go-on/">San Diego Speed Networking </a>Events. </strong><br />
</strong></strong>My previous post explains the event. After the last event I hosted I received great feed back and lots of emails from people asking “When’s the next event?” Before I can host any more events I have a long list of goals I need to accomplish. I need to redesign my website to make it more user friendly, seo friendly and interactive, the list goes on. I want it to be a resource for <a href="http://www.sdspeednetworking.com/">San Diego Networking</a>. My ultimate goal to host 3 events will motivate me stay on top of all the prep work that I’ll need to do before I can even start planning the events.</p>
<p><strong><strong><strong>3. <span style="text-decoration: underline;">Earn</span> the business of 10 New Internet Marketing Clients</strong><br />
</strong></strong>The more businesses I’m able to work with the more opportunity I have to execute and demonstrate the power of online marketing.  I’ll be able to share my passion through educating and helping others grow their business.</p>
<p><strong><strong><strong>4. <span style="text-decoration: underline;">Leverage</span> my own Social Media Campaign</strong><br />
</strong></strong>I want to update and be active in all  my Social networks but I know it’s not an effective strategy if I just sign up for every <a href="http://usernamecheck.com/">social network</a> on this list. It also won’t make sense to put minimal effort in each community.  I’m choosing  primary networks and secondary networks to invest my time and will remain remotely active in all the rest. I made a brief list of some things I&#8217;d like to achieve within each social network. This list is subject to change.</p>
<p><span style="text-decoration: underline;">Primary Social networks</span></p>
<ul>
<li> Twitter- Build a strong following of people who know me as a resourceful digital marketer, connect people, provide useful information, entertain people as a socialite</li>
<li>Facebook- Bridge the gap between social and work life, post photos</li>
<li>LinkedIn- Become an authority by answering questions, connect people for career and consulting opportunities</li>
<li>Tumblr- Anything goes! There seems to be a lot of opportunity for fun on here. Share recipes, green tips</li>
</ul>
<p><span style="text-decoration: underline;">Secondary Social networks</span></p>
<ul>
<li>Digg- Share interesting articles, videos,</li>
<li>Yelp- Demonstrate and share my civic pride my letting people know about my experiences with local businesses, restaurants, events, etc.</li>
<li>Myspace- I may eliminate this as a main social network  but I&#8217;ve had this the longest and want to see if I can reestablish a strong brand on here as a marketer</li>
<li>You Tube- Create my own video resume, share cool videos</li>
</ul>
<p style="text-align: left;"><strong>5. </strong><strong><strong> <span style="text-decoration: underline;">Present</span> 5 Presentations</strong></strong> In order to give presentations they require prep work, research, collaboration with other experts etc. The work that goes into putting together presentations is a great learning experience in itself. I like the idea of vocally and visually sharing my knowledge.  I get instantaneous feedback from the audience, have the opportunity to address questions, overcome objections and speak face to face with leaders who are eager to learn. In 2008 I gave the following presentations. I look forward to expanding upon this list in 2009. I know that I&#8217;ll need to update my speaker page with past presentations, photos, video, etc.</p>
<ul>1. Women&#8217;s Global Network: Communicating with the Media<br />
2. Art Institute of San Diego: Meet the Industry<br />
3. San Diego Regional Chamber of Commerce: Clear Channel Marketing<br />
4. BarCampSD: Origami with Melodie</ul>
<p>I have a plethora of other goals,  but I feel that listing five will allow me to stay more focused. Many of my other goals are actually milestones that will help acheive the ultimate goals on this list. And of course I have non-career related goals that aren’t listed but are just as/if not more important, one of them trumps the importanace of every other goal on this list so I’ve definitely got my work cut out of me in 2009.</p>
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