10 Things I do to Work a Conference Before it Begins

My company has been sending me to many conferences lately and I definitely can’t complain.  However it’s important to keep in mind that “working” a conference is different than just “attending”. I’ve already blogged about things to do DURING a conference to engage your Twitter followers. I’ve also blogged about post conference strategies AFTER you attend on how to turn a follow up email into a connection. But what about BEFORE the conference begins? As I prepare for PubCon I want to share  my top 10 personal conference preparation list . Read more

How to Turn a Follow Up Email into a Connection

I love attending conferences because they continue to provide me with inspiration and ideas to create relevant online content for me to share. This week I’ve received many follow up emails from DMA09. I want to praise those on a great job for being prompt and also remind everyone that if a follow up email is drafted a certain way it can sometimes be viewed as unwanted solicitation, aka spam! Read more

Keith Ferrazzi, San Diego Has Your Back! #WGYBSD

If you haven’t heard of Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back? I want to share the inspiration I’ve gained through his work and the enthusiasm I have for spreading his teachings to my network. Here’s my personal description of Keith Ferrazzi, he’s an inspirational marketer in the business of helping other businesses build strong communities and strengthen their relationships to attract strategic partners and loyal customers. He transformed professional networking by shifting the focus on making the event all about you to how you can help and provide value to others. Read more

Social Networking Strengthened In Real Life

Last week I had the honor of attending Twiistup, a premier event in Los Angeles that connects people from technology, media and entertainment. I met a plethora of amazing people from all walks of life who share a passion for staying at the cutting edge of technology.

Attending events and networking in person goes hand in hand with social networking. While we have a myriad of ways to communicate virtually, the power of a handshake still adds a personal touch that can’t be achieved through online communication. Having both is essential for me to build credibility and authenticity to strengthen my relationships. Read more

Cool Twitter Conferences World Tour in Full Swing

The Cool Twitter Conferences World Tour is in full swing! Making it’s debut in Washington DC and now to the west coast in San Diego where I’m currently live tweeting and blogging at the conference. What makes The Cool Twitter Conferences standout is that the event highlights industry leaders in all different fields such as Green, Non- Profits, Customer Service and how they specifically use Twitter for their industry. Read more

Why I Created Marketing Melodie’s Facebook Page

I officially launched my new Facebook Page less than a week ago and am honored to already have over 100 fans meaning I was able to claim my official Facebook domain: http://www.facebook.com/marketingmelodie! I will be providing most of my Facebook updates through my Page instead of my profile. Many of you have asked why I chose to create a Facebook page so here’s the scoop along with my commentary on the benefits of a Facebook Page. Read more

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