Marketing Melodie

In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they’re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media. Read the rest of this entry »

I’ve emphasized in many previous posts the importance of education especially in the online world as it’s such a rapidly changing space. It’s important to understand what works and what’s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution. Read the rest of this entry »

We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don’t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results. Read the rest of this entry »