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	<title>Marketing Melodie &#187; Speaking</title>
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	<link>http://www.marketingmelodie.com</link>
	<description>Engaging, Inspiring &#38; Empowering through Social Media Marketing</description>
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		<title>Call for Speakers! Mobile Marketing, SEO and Web Development</title>
		<link>http://www.marketingmelodie.com/index.php/2010/05/call-for-speakers-mobile-marketing-seo-and-web-development/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/05/call-for-speakers-mobile-marketing-seo-and-web-development/#comments</comments>
		<pubDate>Tue, 25 May 2010 21:10:02 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Michael Martin]]></category>
		<category><![CDATA[MJD Interactive]]></category>
		<category><![CDATA[Mobile Martin]]></category>
		<category><![CDATA[Platt College]]></category>
		<category><![CDATA[Platt College San Diego]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2346</guid>
		<description><![CDATA[Professional speaking has helped me in many areas of my business including marketing, business development and improving my overall communication skills. While not everyone is meant to be a Professional Speaker for a living it is highly advantageous to have the ability to speak professionally in your area of expertise. I shared in an earlier [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F05%2Fcall-for-speakers-mobile-marketing-seo-and-web-development%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F05%2Fcall-for-speakers-mobile-marketing-seo-and-web-development%2F" height="61" width="51" /></a></div><p>Professional speaking has helped me in many areas of my business including marketing, business development and improving my overall communication skills. While not everyone is meant to be a Professional Speaker for a living it is highly advantageous to have the ability to speak professionally in your area of expertise. I shared in an earlier post tips on <a title="Marketing Melodie Speaking" href="http://www.marketingmelodie.com/index.php/2010/03/grow-your-business-through-professional-speaking/">how to grow your business through professional speaking</a>.<span id="more-2346"></span></p>
<p>I’ve also given you tools on optimizing your speaking engagements with <a title="Social Media Speaking" href="http://www.marketingmelodie.com/index.php/2010/03/social-media-tips-for-professional-speakers/">10 Social Media Tips for Professional Speakers</a>. Now I’m giving you an opportunity to take action and begin your speaking career or add another speaking gig to your resume with my call for speakers! This year I began <a title="Marketing Education" href="http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/">educating my way to success</a> by teaching a Marketing and Communication course at <a title="Wed Design School" href="http://www.platt.edu/">Platt College San Diego</a>.  I’ve already completed two terms and my next class begins next week.  To enhance my course material I use videos, real life examples and invite industry leaders to speak.</p>
<div class="wp-caption aligncenter" style="width: 585px"><a href="http://www.facebook.com/photo.php?pid=4677949&amp;id=79108930657"><img class=" " title="Guest Speaker at Platt College MJD Interactive" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs603.snc3/31744_397068695657_79108930657_4677949_4332754_n.jpg" alt="Guest Speaker at Platt College MJD Interactive" width="575" height="309" /></a><p class="wp-caption-text">Guest Speaker at Platt College MJD Interactive</p></div>
<p>Having guest speakers has been very educational, entertaining and informative for my class because students are learning from people who are working in the careers they aspire to. My class is every <strong>Tuesday and Thursday from 6-8:30pm</strong>. The next term is June 3rd to July 21st. I’m currently seeking speakers to present 1-2 hour presentations on the following topics (I have listed suggested speaking points but am open to other ideas):</p>
<ul>
<li><strong>Mobile Marketing</strong>- Mobile websites, Mobile applications, growth of mobile usage, text message campaigns</li>
<li><strong>SEO</strong>- What factors are considered SEO?, How Social Media plays a role in SEO?, keywords, linking</li>
<li><strong>Web Development and Design</strong>- Website usability, building a website that’s SEO friendly, incorporating Social Media elements into a website, design elements, etc</li>
<li>Many of the students are Entrepreneurs and interested in starting their own business so anyone who also runs their own company (especially if it’s on topics relating to marketing and technology) is a great candidate to speak in my class.</li>
</ul>
<p style="text-align: center;">
<div class="wp-caption aligncenter" style="width: 514px"><a href="http://www.facebook.com/photo.php?pid=4677948&amp;id=79108930657&amp;fbid=397068680657"><img class=" " title="Guest Speaker at Platt College Michael Martin" src="http://hphotos-snc3.fbcdn.net/hs603.snc3/31744_397068680657_79108930657_4677948_2546473_n.jpg" alt="Guest Speaker at Platt College Michael Martin" width="504" height="373" /></a><p class="wp-caption-text">Guest Speaker at Platt College Michael Martin</p></div>
<p><strong>If you’re interested in speaking for my class at Platt College, please email: Melodie at MarketingMelodie dot com with the following information:</strong></p>
<ol>
<li><strong> Name</strong></li>
<li><strong> Company &amp; Title</strong></li>
<li><strong> Website URL</strong></li>
<li><strong>Social Media URLs</strong></li>
<li><strong> Topic</strong></li>
<li><strong> Brief description of presentation</strong></li>
<li><strong>Additional comments or information</strong></li>
</ol>
<p>I realize as a working professional your time is extremely valuable. I would like to make this experience mutually beneficial. This is an unpaid speaking opportunity but I’m happy to provide follow up recommendations, testimonials, take photos/video during your talk and promote your business through my own social networks.  You&#8217;re also welcome to share opportunities with the students such as job openings or internships. I look forward to hearing you speak soon!</p>
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		<title>Marketing Melodie&#8217;s Adventures in Hong Kong</title>
		<link>http://www.marketingmelodie.com/index.php/2010/04/marketing-melodies-adventures-in-hong-kong/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/04/marketing-melodies-adventures-in-hong-kong/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:12:00 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Networking Events]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[DotAsia]]></category>
		<category><![CDATA[Foursquare Day]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[ISOC Internet Society]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2306</guid>
		<description><![CDATA[I&#8217;m happy to report a safe return to sweet home San Diego from my first international trip to Hong Kong. Although I’ve been back for over a week now, I’m slowly but surely recovering from the unexpected Jet Lag. I want to express my sincere gratitude to everyone who generously offered me travel advice. As [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F04%2Fmarketing-melodies-adventures-in-hong-kong%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F04%2Fmarketing-melodies-adventures-in-hong-kong%2F" height="61" width="51" /></a></div><p>I&#8217;m happy to report a safe return to sweet home San Diego from my first international trip to Hong Kong. Although I’ve been back for over a week now, I’m slowly but surely recovering from the unexpected Jet Lag. I want to express my sincere gratitude to everyone who generously offered me travel advice. As soon as I announced that Marketing <a title="Melodie Brings Marketing Expertise To Hong Kong" href="http://www.marketingmelodie.com/index.php/2010/04/melodie-brings-marketing-expertise-to-hong-kong/">Melodie brings Marketing Expertise to Hong Kong</a>, everyone stepped up by giving me invaluable tips which significantly increased the quality of my overall travel experience.<span id="more-2306"></span></p>
<p>Hong Kong is much different than I imagined. It trumps every &#8220;big&#8221; city I&#8217;ve visited in the United States: New York, Chicago, Las Vegas, etc. as far as the amount of people, tall skyscrapers and commotion in a condensed area. Everywhere I turn, at any time of day there are massive crowds in every direction. The streets are filled with endless vibrant and colorful buildings. My primary reason for visiting Hong Kong was for business to speak at the <a title="INET Asia Regional Conference" href="http://www.inethk.asia/">INET Asia Regional Conference</a> on the topic of <a title="Marketing Melodie's Social Media Presentation " href="http://www.slideshare.net/marketingmelodie/how-to-engage-your-customers-inet-asia-regional-conference">How to Engage Your Customers through SEO and Social Media</a> and also attend the co-located event, Hong Kong Electronics Fair. I’m fortunate that I was able to optimize my time there to experience everything Hong Kong has to offer. My good friend from high school, Lauren who resides in Boston was able to take some time off to join me during my trip.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471602&amp;id=79108930657"><img class="aligncenter" title="Harbourview in Hong Kong" src="http://hphotos-snc3.fbcdn.net/hs503.snc3/26433_388192415657_79108930657_4471602_275327_n.jpg" alt="" width="432" height="320" /></a></p>
<p>The rest of this post is my daily Hong Kong experience through a photo blog corresponding with my own insight. If you prefer not to read it all, skim through the photos and view the rest on <a title="Marketing Melodie Facebook" href="http://www.facebook.com/MarketingMelodie">Marketing Melodie’s Facebook</a>.</p>
<p><strong>Day 1: </strong>After over 20 hours of traveling (more than double my previous longest travel time), I arrived in Hong Kong. Navigating my way to the hotel in a new country was a challenge but I made my way to the Harbourview Hotel. Located right near the Hong Kong Convention and Exhibition Centre, Harbourview is a very clean and quaint business hotel. I was delighted to discover they&#8217;ve recently joined Facebook and Twitter but highlight of my evening was definitely earning my first passport stamp!</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471439&amp;id=79108930657"><img class="aligncenter" title="Hong Kong Passport Stamp" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388189980657_79108930657_4471439_5018123_n.jpg" alt="" width="415" height="311" /></a></p>
<p style="text-align: center;"><strong><a href="http://www.facebook.com/photo.php?pid=4471492&amp;id=79108930657"><img class="aligncenter" title="Harbourview Hotel Facebook &amp; Twitter" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388190305657_79108930657_4471492_6423172_n.jpg" alt="" width="415" height="311" /></a></strong></p>
<p style="text-align: center;">
<p><strong>Day 2:</strong> Monday was cloudy and humid, not the best weather conditions to tour the city, but nevertheless we made the best of it and took the tram up to Victoria&#8217;s Peak for an incredible view of Hong Kong. We also walked around and toured several bank buildings to experience city life during the work day. That evening I attended the INET welcome reception on the rooftop of Wooloomooloo restaurant with an amazing view of the city. I met the other speakers and locals who part of the organization. Everyone made me feel very welcome in Hong Kong. I was delighted to find a Loving Hut vegan restaurant right downstairs from Wooloomooloo so I picked up take out to eat at my hotel. The Loving Hut menu was completely different from the San Diego menu; it was customized with many delicious Hong Kong style options.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471448&amp;id=79108930657&amp;fbid=388190025657"><img class="aligncenter" title="Hong Kong View Victorias Peak" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388190025657_79108930657_4471448_1550123_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471452&amp;id=79108930657"><img class="aligncenter" title="Hong Kong Nightview" src="http://sphotos.ak.fbcdn.net/hphotos-ak-sjc1/hs483.snc3/26433_388190045657_79108930657_4471452_6649878_n.jpg" alt="" width="432" height="324" /></a></p>
<p><strong>Day 3: </strong>I arrived at the Convention Centre early for the opening keynote of the INET Asia Regional Conference. The morning session was a great learning experience for me as experts educated us on IPv6 securing the future growth of the internet. I spent the rest of the afternoon checking out Gadgets at the Hong Kong Electronics Fair. This event was enormous! It was 5 floors of every type of electronic device you can imagine from tea kettles, fans, lighting equipment to new technology products: netbooks, notebooks, cameras, smart phones and more. That evening there was a very fancy business dinner arranged for about 20 speakers and VIP guests. This was a 15 course meal with an abundance of delicious selections and also the largest meal I&#8217;ve consumed in a sitting. Each time we thought the dinner was over, the servers continued to bring out new dishes. They graciously prepared vegetarian options which I very much enjoyed. The dinner ended with a 3 course dessert including traditional &#8220;birthday buns&#8221; seen in the photo below.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471480&amp;id=79108930657"><img class="aligncenter" title="Hong Kong Electronics Show" src="http://hphotos-sjc1.fbcdn.net/hs503.snc3/26433_388190215657_79108930657_4471480_2403492_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;">
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471462&amp;id=79108930657"><img class="  aligncenter" title="VIP Dinner Birthday Buns Dessert" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs483.snc3/26433_388190095657_79108930657_4471462_205138_n.jpg" alt="http://www.facebook.com/photo.php?pid=4471462&amp;id=79108930657" width="432" height="324" /></a></p>
<p><strong>Day 4: </strong>The second day of the INET conference kicked off with another morning keynote, then various speakers who educated on multilingualism and internet navigation. This is a very important topic to anyone who plans to grow their business beyond their native country. I learned about the importance of understanding local search patterns, usability and  options to optimize domains to meet different country standards. The afternoon session focused on SEO and my presentation came up quickly. I was honored to present in front of such an advanced crowd on a new topic, Social Media. My passion is really to educate and empower others with social media knowledge so they can use these powerful tools to grow their business. I received great feedback about my presentation and have made it available through Marketing Melodie&#8217;s SlideShare. That evening, I enjoyed dinner at  restaurant called Heaven on Earth in Lan Qwai Fong, the heart of Hong Kong&#8217;s nightlife and</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471476&amp;id=79108930657"><img class="aligncenter" title="Marketing Melodie Speaking in Hong Kong" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388190190657_79108930657_4471476_5058657_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471473&amp;id=79108930657&amp;fbid=388190175657"><img class="aligncenter" title="Marketing Melodie Speaking Hong Kong 2" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388190175657_79108930657_4471473_612376_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471436&amp;id=79108930657&amp;fbid=388189965657"><img class="aligncenter" title="Lan Qwai Fong" src="http://hphotos-sjc1.fbcdn.net/hs483.snc3/26433_388189965657_79108930657_4471436_7324325_n.jpg" alt="" width="432" height="324" /></a></p>
<p><strong>Day 5: </strong>Thursday was another jam packed day. The Hong Kong Art Centre is right next to my hotel so I enjoyed many of their exhibits. I also walked around the 13 story mall, Times Square which easily may be bigger than the Mall of America. After window shopping, I headed back to the Convention Centre to check out some more gadgets at the Hong Kong Electronics Show. Then I took a cab to my new hotel located on the Kowloon side. The Mira is a high end boutique hotel with luxurious amenities. The rooms are fully equipped to ensure a relaxing stay. After getting settled at the Mira, we walked over to the Intercontinental Hotel, which I&#8217;ve been told has the best view for the Symphony of Lights show that happens every night at 8pm in Hong Kong along the harbour and with all the buildings in the city. It&#8217;s quit an amazing spectacle.<br />
Mira Hotel, symphony of lights</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471612&amp;id=79108930657"><img class="aligncenter" title="The Mira Hotel Hong Kong" src="http://sphotos.ak.fbcdn.net/hphotos-ak-sjc1/hs483.snc3/26433_388193020657_79108930657_4471612_6061917_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471515&amp;id=79108930657&amp;fbid=388190440657"><img class="aligncenter" title="Hong Kong Symphony of Lights Show" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388190440657_79108930657_4471515_7005324_n.jpg" alt="" width="432" height="324" /></a></p>
<p><strong>Day 6:</strong> <a title="Marketing Melodie Brings Foursquare Day to Hong Kong" href="http://www.marketingmelodie.com/index.php/2010/04/marketing-melodie-brings-foursquare-day-to-hong-kong/">Foursquare Day arrives in in Hong Kong</a>! Before celebrating, I started my day by enjoying activities hosted by the Hong Kong Tourism Board. They do an amazing job at offering tourists cultural, fun and cost effective entertainment. There are dozens of programs free to visitors. I took advantage of their morning Tai Chi Class and then a Feng Shui Class. That evening, I headed back to Lan Kwai Fong for Foursquare Day in Hong Kong! I set this event up from another country solely by connecting with the Hong Kong Tech scene through Social Media. I&#8217;m grateful for everyone who immediately stepped up and helped put the event together. Without everyone’s help, the event wouldn&#8217;t have been such a success. Foursquare Day in Hong Kong took place at a fine Italian restaurant/bar <a title="W52 Hong Kong Restaurant" href="http://www.w52.com.hk/">W52</a>. W52 prepared delicious Italian style appetizers available all night and offered everyone a complimentary drink upon check in. Although the event was just shy of unlocking the Swarm badge, I had a marvelous time meeting everyone and learning more about the Hong Kong Tech/Social Media scene. The event started winding down at 9pm so the night was still early which gave me a chance to scope out a few other spots in Lan Qwai Fong. The nightlife in Hong Kong is very vibrant and active. I was told places stay open until 6am and beyond.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471604&amp;id=79108930657"><img class="aligncenter" title="Tai Chi in Hong Kong" src="http://hphotos-sjc1.fbcdn.net/hs503.snc3/26433_388192425657_79108930657_4471604_2578471_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471533&amp;id=79108930657&amp;fbid=388190575657"><img class="aligncenter" title="Foursquare Day in Hong Kong" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs483.snc3/26433_388190575657_79108930657_4471533_957522_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471550&amp;id=79108930657&amp;fbid=388190670657"><img class="aligncenter" title="Hong Kong Nightlife Lan Qwai Fong" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs483.snc3/26433_388190670657_79108930657_4471550_4247372_n.jpg" alt="" width="432" height="324" /></a></p>
<p><strong>Day 7: </strong>I began my last full day in Hong Kong at the Nan Lian Gardens run by the Chi Lin Nunnery. The peaceful garden is the perfect get away from the bustling city. Located in the garden is a gourmet Vegetarian Restaurant with a beautiful waterfall view. I enjoyed a tasty 7 course vegetarian lunch. Then I toured the rest of the garden and nunnery. That night I finally went to a traditional street shopping district called Ladies’ Market. Ladies’ Market is filled with endless rows of vendor selling fashion accessories and clothing. After late<br />
night shopping, I was ready to go back to my hotel to pack for an early morning departure.<br />
Veggie photo Garden photo Ladies Market</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471596&amp;id=79108930657&amp;fbid=388192380657"><img class="aligncenter" title="Gardens" src="http://sphotos.ak.fbcdn.net/hphotos-ak-ash1/hs483.ash1/26433_388192380657_79108930657_4471596_5049703_n.jpg" alt="" width="432" height="324" /></a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4471600&amp;id=79108930657&amp;fbid=388192400657"><img class="aligncenter" title="Hong Kong Ladies Market" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs503.snc3/26433_388192400657_79108930657_4471600_5478330_n.jpg" alt="" width="432" height="324" /></a></p>
<p>Whether you had a chance to read this entire post or not, I&#8217;m glad I was able to write it all down  to personally document my adventures in Hong Kong. For the short time I was there I was productive from a business perspective (thank to my new HP Mini netbook) but also enjoyed a cultural experience in a new city. I&#8217;m not one to take &#8220;vacations&#8221;. I consider my life in San Diego an ongoing vacation which I&#8217;m grateful for but after this trip I&#8217;ll consider visiting more new places as opportunities arise.</p>
<p><strong>Additional Trip Highlights:</strong></p>
<ul>
<li> I love  how generous the Hong Kong Toursim board is. They really take the initiative to ensure visitors have a great cultural experience. In addition to offering the free classes I took on Tai Chi and Feng Shui they offer many other attractions such as guided tours, chinese teaappreciation class, etc.</li>
</ul>
<ul>
<li> Delicious food- Although Hong Kong isn&#8217;t known for being a vegetarian city it&#8217;s easy to customize dishes and find vegetarian options. I met Adaline at the Foursquare Day event who is a veggie foodie and runs a great blog <a title="Adaline Lau Doufu Mafia" href="http://doufumafia.com/">Doufu Mafia</a> about being vegetarian in Hong Kong.  Their vegetarian dishes are deliciously made with many varieties of mushrooms and tofu not found in the US.</li>
</ul>
<ul>
<li> Unlocking 3 new Foursquare badges during my trip! (Overshare, Super Mayor, Foursquare Day)</li>
</ul>
<p><em><a title="Bookmark and Share" href="http://www.addthis.com/bookmark.php" target="_blank"><img class="alignleft" src="http://s9.addthis.com/button1-share.gif" border="0" alt="Bookmark and Share" width="125" height="16" /></a></em></p>
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		</item>
		<item>
		<title>Melodie Brings Marketing Expertise To Hong Kong</title>
		<link>http://www.marketingmelodie.com/index.php/2010/04/melodie-brings-marketing-expertise-to-hong-kong/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/04/melodie-brings-marketing-expertise-to-hong-kong/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 04:31:02 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[DotAsia]]></category>
		<category><![CDATA[Foursquare Day]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[ISCO Internet Society]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2180</guid>
		<description><![CDATA[I recently wrote about how to Grow Your Business Through Professional Speaking. Of course I included social media insight with another post on 10 Social Media Tips for Professional Speakers. I mentioned to stay tuned for more upcoming posts related to professional speaking. Now I’m proudly announcing that I’m going global with my speaking career!  [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F04%2Fmelodie-brings-marketing-expertise-to-hong-kong%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F04%2Fmelodie-brings-marketing-expertise-to-hong-kong%2F" height="61" width="51" /></a></div><p>I recently wrote about how to <a title="Permanent Link to Grow Your Business Through Professional Speaking" href="../index.php/2010/03/grow-your-business-through-professional-speaking/">Grow Your Business Through Professional Speaking</a>. Of course I included social media insight with another post on <a title="Permanent Link to 10 Social Media Tips for Professional Speakers" href="../index.php/2010/03/social-media-tips-for-professional-speakers/">10 Social Media Tips for Professional Speakers</a>. I mentioned to stay tuned for more upcoming posts related to professional speaking. Now I’m proudly announcing that I’m going global with my speaking career!  I was invited to speak at the <a title="INET Hong Kong" href="http://www.inethk.asia/">INET Asia Regional Conference</a> in Hong Kong on SEO and Social Media! My first international appearance is coming up soon on April 14<sup>th</sup> at the Hong Kong Convention  and Exhibition Centre.<span id="more-2180"></span></p>
<p>My trip is being sponsored by the <a title="The Internet Society" href="http://www.isoc.org/">Internet Society ISOC </a>and the <a title="DotAsia" href="http://www.dotasia.org/">DotAsia Organisation</a>. ISOC is a nonprofit founded in 1992 to provide leadership in Internet related standards, education, and policy. With offices in Washington D.C., USA, and Geneva, Switzerland. ISOC is dedicated to ensuring the open development, evolution and use of the Internet for the benefit of people throughout the world. DotAsia is a nonprofit overseeing the governance of the &#8220;.Asia&#8221; domain extension with a core mandate to promote Internet development and adoption across Asia. Every .Asia registration helps fund community work in Asia.  Since its launch in 2008, they’ve been proactively contributing to the Internet community in Asia.</p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/kabacchi/4482649044/"><img class="aligncenter" title="Hong Kong Night View" src="http://farm5.static.flickr.com/4066/4482649044_cb5554fc74.jpg" alt="" width="500" height="333" /></a></p>
<p>With my invitation to speak at this invite I have an opportunity to be a part of the initiative to educate on the evolution and use of the Internet through SEO and Social Media. I&#8217;ll be giving a 30 minute talk on how to Engage your Customers through SEO and Social Media. Then I&#8217;ll be participating in a panel discussion to answer questions from the audience.</p>
<p><em><strong>Presentation Description: </strong>In an evolving world of new technology, we’ve all heard buzz on the importance of SEO and Social Media for ensuring that your business is found, connecting your company to consumers and building a strong community of loyal customers. While having a great domain name and website are the necessary first steps, Melodie will teach you how to strategically use your domain and website to accelerate your marketing goals through SEO and Social Media. She will help you understand basic principles, then dive deeper by discussing how SEO and Social Media work hand in hand to improve your overall marketing campaign. Attendees will leave the session empowered with best practice guidelines for SEO and Social Media and knowledge on how to communicate effectively to engage customers online.</em></p>
<p>I&#8217;m very excited and grateful for such an amazing career opportunity and also my  first trip out of the continent. To answer the question I&#8217;ve been getting from everyone, Yes, I do have a passport! I’ll be flying out of Sunny San Diego on Saturday April 10th and returning on Sunday April 18th. I&#8217;m spending 7 nights total in Hong Kong with 4 nights at the <a title="Harbour View Hotel Hong Kong" href="http://www.theharbourview.com.hk/">HarbourView Hotel </a>and 3 nights at boutique hotel, <a title="The Mira Hotel Hong Kong" href="http://www.themirahotel.com/">The Mira.<br />
</a></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4293436&amp;id=79108930657"><img class="aligncenter" title="Melodies Passport" src="http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs430.snc3/24782_381711955657_79108930657_4293436_8203330_n.jpg" alt="" width="432" height="324" /></a></p>
<p><a title="Permanent Link to Grow Your Business Through Professional Speaking" rel="bookmark" href="../index.php/2010/03/grow-your-business-through-professional-speaking/"><br />
</a>During my trip I&#8217;ll have some time to tour the city. If anyone has been to Hong Kong, I would sincerely appreciate any recommendations and tips about traveling there! I would also appreciate international travel tips in general!  In addition, <a title="Foursquare Day" href="http://foursquareday.wikispaces.com/">Foursquare Day</a> on 4/16 occurs during my stay in Hong Kong. I&#8217;m going to do my best to connect with the Hong Kong Social Media community (through Social Media) to organize Foursquare Day in Hong Kong! So if you know anyone I should connect with to make Foursquare Day happen in Hong Kong, please let me know.</p>
<p>*Photo Credit: Hong Kong night view <a title="Kabbacchi Flickr" href="http://www.flickr.com/photos/kabacchi/">Kabbacchi</a></p>
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		<title>10 Social Media Tips for Professional Speakers</title>
		<link>http://www.marketingmelodie.com/index.php/2010/03/social-media-tips-for-professional-speakers/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/03/social-media-tips-for-professional-speakers/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 15:50:31 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Professional Speaking]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2104</guid>
		<description><![CDATA[In my last post, I discussed how to Grow Your Business Through Professional Speaking. In this post,  I’m here to share ways to enhance your speaking engagements through Social Media! If used strategically, Social Media is a powerful tool for Professional Speakers. It will drive attendance, create positive buzz, build trust and strengthen relationships with [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fsocial-media-tips-for-professional-speakers%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fsocial-media-tips-for-professional-speakers%2F" height="61" width="51" /></a></div><p style="text-align: left;">In my last post, I discussed how to <a title="Grow Your Business Through Professional Speaking" href="../index.php/2010/03/grow-your-business-through-professional-speaking/">Grow Your Business Through Professional Speaking</a>. In this post,  I’m here to share ways to enhance your speaking engagements through Social Media! If used strategically, Social Media is a powerful tool for Professional Speakers. It will drive attendance, create positive buzz, build trust and strengthen relationships with your audience even before you take the stage.<span id="more-2104"></span><span style="text-decoration: underline;"><strong></strong></span></p>
<p style="text-align: left;"><span style="text-decoration: underline;"><strong>BEFORE THE EVENT<br />
</strong></span></p>
<p style="text-align: left;"><strong>1. Offer a promotional code: </strong>Ask the event coordinator to provide you with a promotional discount code. This allows you to offer value to your network through a discount when inviting them to the event. This code may be shared by your friends to others outside of you network, therefore allowing your speaking engagement to gain publicity to new audiences.</p>
<p style="text-align: left;"><strong>2. Create buzz through a contest: </strong> Ask the event coordinator to provide you with a complimentary entry to give away. Whenever I ask, the event coordinator is more than happy to do this after I explain the benefits of hosting a contest. Follow my <a title="Permanent Link to 6 Tips for Hosting Successful Contests on Social Media" href="../index.php/2009/10/6-tips-on-hosting-a-successful-contest-on-social-media/">6 Tips for Hosting Successful Contests on Social Media</a> and you’ll be well on your way to not only gaining more visibility, but growing your network to those interested in your topic. You will supply a demand to those who want to attend,  increase the value of your business by creating a relevant promotion and showcase benefits of attending your speaking engagement. Here&#8217;s an example of a contest I created for DOMAINfest, a speaking engagement I participated in January: <a title="Permanent Link to Marketing Melodie Socializes DOMAINfest 2010" rel="bookmark" href="../index.php/2009/12/marketing-melodie-socializes-domainfest-2010/">Marketing Melodie Socializes DOMAINfest 2010</a>. Another example is a contest I created for Cool Twitter Conferences where I spoke last year: <a title="Permanent Link to Cool Twitter Conferences World Tour in Full Swing" rel="bookmark" href="../index.php/2009/07/cool-twitter-conferences-world-tour-in-full-swing/">Cool Twitter Conferences World Tour in Full Swing</a>.</p>
<p style="text-align: left;"><strong>3. Post Tips as teasers for your presentation:</strong> Take all of the main points of your presentation and turn these into  short “Tips of the Day”. Preferably 120 characters or less they can be tweeted and easily retweeted on <a title="MyMelodie Twitter" href="http://twitter.com/mymelodie">Twitter</a>.  Start posting these around 2 weeks out before your speaking engagement. These tips are designed to educate your following and also serve as teasers to hook them into wanting more information.</p>
<p style="text-align: left;"><strong>4. Write your own blog entry about your speaking engagement: </strong>This doesn’t need to be a long post, but it’s an opportunity to direct people to your own website when posting about your speaking engagement on your different networks. Give a brief background about the event and organization. Link back to the event website where people can register to attend. If you&#8217;re offering a promotional code include this in your post. Here&#8217;s an example of a blog post I wrote for my speaking engagement coming up for AIGA:  <a title="Permanent Link to Melodie Speaks at AIGA: Social Media Design Techniques" rel="bookmark" href="../index.php/2010/03/melodie-speaks-at-aiga-social-media-design-techniques/">Melodie Speaks at AIGA: Social Media Design Techniques</a></p>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">DURING THE EVENT<br />
</span></strong></p>
<p style="text-align: left;"><strong>5. Promote your Twitter handle in the beginning:</strong> During your introduction, let people know they can follow you on Twitter. Many people will tweet facts, quotes and valuable information they learn during presentations so their followers who aren’t at the event can gain insight. By providing the audience with your handle, you’re empowering them to cite you in their tweet.  This provides more credibility to those reading the tweets and will prompt others to follow you if they’re interested in your topic.</p>
<p style="text-align: left;"><strong>6. Create a Hashtag:</strong> Create a specific hashtag for your speaking engagement. Promote this in the beginning along with your Twitter handle. This allows you to track buzz, tone and sentiment during your talk.  If you’re speaking at a large conference with many other speakers, this also allows the updates from your specific session to stand out to people following the general conference hashtag.</p>
<p style="text-align: left;"><strong>7. Tweet Questions: </strong>Encourage user participation by asking your audience to tweet questions during your presentation with the hashtag you created. This allows your audience to ask questions on the fly as they come to mind. Q &amp; A is often reserved for the end of presentations. Many times, people have questions but forget to ask by the time Q &amp; A comes up. By allowing them to tweet questions you get more people inquiring which allows you understand patterns of interest and areas where your audiences would like more explanation. Some conferences broadcast the tweet stream to their audience through services such as <a href="http://www.tweetwalllive.com">TweetWall.</a></p>
<p style="text-align: left;"><strong><span style="text-decoration: underline;">AFTER THE EVENT<br />
</span></strong></p>
<p style="text-align: left;"><strong>8. Offer incentives to connect:</strong> Provide incentives for people to join your Facebook fan page, connect with you on LinkedIn or follow you on Twitter with a valuable offer. Examples of offerings include: “Send me a Tweet after the event and I’ll email you my presentation”. “Add me on LinkedIn after the event and you’ll find a link to my SlideShare account where the presentation is posted”.</p>
<p style="text-align: left;"><strong>9. Immediate follow up:</strong> Many people will come up to you after the event to ask additional questions and leave you their card because they are interested in your service or product. Collect everyone’s contact information and send an immediate follow up thanking them for attending. This personalizes your audience&#8217;s experience and allows you to be top of mind.</p>
<p style="text-align: left;"><strong>10. Collect testimonials:</strong> Review the tweets that occurred during your presentation (which can be easily tracked by your hashtag) and take screen shots of posts that can serve as positive testimonials. Testimonials are a great tool to help you get hired for future speaking engagements.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4279435&amp;id=79108930657"><img class="alignnone" title="Twitter Testimonials" src="http://hphotos-snc3.fbcdn.net/hs410.snc3/24782_381029460657_79108930657_4279435_5784252_n.jpg" alt="" width="530" height="346" /></a></p>
<p style="text-align: left;">It may not be necessary for you to use every single tip I&#8217;ve listed, but I trust you can apply at least a few to enhance your speaking engagements.  Stay tuned for even more posts that related to <a title="Marketing Melodie Speaking" href="http://www.marketingmelodie.com/index.php/speak/">professional speaking</a>!</p>
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		<title>Grow Your Business Through Professional Speaking</title>
		<link>http://www.marketingmelodie.com/index.php/2010/03/grow-your-business-through-professional-speaking/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/03/grow-your-business-through-professional-speaking/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:21:44 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Professional Speaking]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2075</guid>
		<description><![CDATA[Professional speaking is truly a passion of mine.  I began my speaking career in high school by joining the Speech and Debate team. Since I was a student I’ve enjoyed the opportunity to educate others and express myself on topics that inspire me.  When I began my Marketing career, I incorporated professional speaking as a [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fgrow-your-business-through-professional-speaking%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fgrow-your-business-through-professional-speaking%2F" height="61" width="51" /></a></div><p style="text-align: left;">Professional speaking is truly a passion of mine.  I began my speaking career in high school by joining the Speech and Debate team. Since I was a student I’ve enjoyed the opportunity to educate others and express myself on topics that inspire me.  When I began my Marketing career, I incorporated professional speaking as a tool to enhance my credibility and market my own business. I highly recommend professionals in any field participate in speaking engagements related to their industry. I&#8217;ll share a few reasons why professional speaking is such valuable tool for growing your business.<span id="more-2075"></span></p>
<p><strong>Credibility</strong>- The nature of professional speaking itself provides credibility.  The audience admires your courage for first, getting on stage (as we all know the number one fear in America is public speaking) and second, your ability to capture their attention.  As a speaker you’re viewed as an expert and authority in your industry. Of course your credibility by being on stage must be accompanied by great content. To ensure your presentation strengthens your credibility, do research on who your audience is before you speak. This allows you to customize the speech and create content that matches up with your audience&#8217;s needs.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4219973&amp;id=79108930657"><img class="aligncenter" title="Marketing Melodie Speaking at Platt College" src="http://photos-b.ak.fbcdn.net/hphotos-ak-ash1/hs494.ash1/27013_378574675657_79108930657_4219973_4159397_n.jpg" alt="" width="454" height="302" /></a></p>
<p><strong>Marketing</strong>- Professional speaking is an incredible tool I use to market my own business. It’s an opportunity to present yourself as a thought leader and present cutting edge news and information in your industry. It’s also a great way to educate others on your area of expertise. When you’re speaking on topics relevant to your audience, by default, you’ll provide tidbits of information about your service offering. Rather than being viewed as a person giving a sales pitch, you’re seen as a resource and subject matter expert.</p>
<p style="text-align: center;">
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4219886&amp;id=79108930657&amp;fbid=378573590657"><img class="aligncenter" src="http://hphotos-snc3.fbcdn.net/hs494.snc3/27013_378573590657_79108930657_4219886_6116980_n.jpg" alt="San Diego Speed Networking" width="308" height="454" /></a></p>
<p><strong>Inspiration</strong>- What inspires you to do what you do? Answer this question and share it with others. People love hearing personal and authentic stories. Customers want to do business with people rather than corporations. Hearing success stories from the heart is inspirational. Don’t be afraid to add personal elements to your presentations. Inspiration arouses creativity and is a strong positive motivator.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4219876&amp;id=79108930657"><img class="aligncenter" title="Art Institute San Diego Meet the Industry" src="http://photos-b.ak.fbcdn.net/hphotos-ak-snc3/hs494.snc3/27013_378573540657_79108930657_4219876_2442206_n.jpg" alt="" width="432" height="257" /></a></p>
<p>I’ve learned that the more I make myself available as a speaker, the more speaking engagements I attract into my career. Each time I speak, I fine tune and improve my skills. I learn more about how to connect with my audience and I continue to grow my network of prospects and partners.</p>
<p>I now offer <a title="Marketing Melodie Speaking" href="http://www.marketingmelodie.com/index.php/speak/">Marketing Melodie Professional Speaking</a> services.  Businesses and organizations can hire me as a speaker to educate their company, speak, moderate, emcee events and even serve as a spokesperson for topics related to Online Marketing and <a title="Social Media Marketing" href="http://marketingmelodie.com">Social Media</a>.  The benefits of hiring me as a speaker extend far beyond having me at the event. I include Social Media promotions, additional educational resources for continued professional development, one on one consultations related to my speaking topics and access to my presentations.</p>
<p>If you have tips on improving professional speaking skills or know of other benefits,  please share them in the comments below.  This is the first of a series of posts that relate to professional speaking. Stay tuned for more to come!</p>
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		<title>Melodie Speaks at AIGA: Social Media Design Techniques</title>
		<link>http://www.marketingmelodie.com/index.php/2010/03/melodie-speaks-at-aiga-social-media-design-techniques/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/03/melodie-speaks-at-aiga-social-media-design-techniques/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:48:37 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Networking Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[AIGA]]></category>
		<category><![CDATA[AIGA San Diego]]></category>
		<category><![CDATA[Marketing Melodie Speaking]]></category>
		<category><![CDATA[Steven Soule]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=2047</guid>
		<description><![CDATA[In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fmelodie-speaks-at-aiga-social-media-design-techniques%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F03%2Fmelodie-speaks-at-aiga-social-media-design-techniques%2F" height="61" width="51" /></a></div><p>In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force<strong>.</strong> AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they&#8217;re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media.<span id="more-2047"></span></p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=4164089&amp;id=79108930657"><img class="aligncenter" title="Marketing Melodie Speaks at AIGA San Diego" src="http://photos-e.ak.fbcdn.net/hphotos-ak-snc3/hs365.snc3/23528_358515045657_79108930657_4164089_2996446_n.jpg" alt="" width="400" height="135" /></a></p>
<p>I’m honored that AIGA has invited me to speak and host their Interactive event on April 21<sup>st</sup>, 2010 in San Diego. As Social Media continues to dominate as a preferred marketing medium, Designers are constantly being challenged with their skills to create unique content. User experience in Social Media is significantly different from traditional websites (did I just call websites traditional?) and print media. Consumers have different motives for visiting your social media pages compared to your website so it’s important to understand how to design pages aligned with your audiences’ goals.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/MarketingMelodie?v=photos#!/photo.php?pid=4164112&amp;id=79108930657"><img class="aligncenter" title="Marketing Melodie Speaking" src="http://photos-c.ak.fbcdn.net/hphotos-ak-ash1/hs425.ash1/23528_358545985657_79108930657_4164112_4154438_n.jpg" alt="" width="504" height="378" /></a></p>
<p>I’ll be educating the audience on how to incorporate design techniques in Social Media that creatively encourage sharing, user generated content and participation while ensuring their social media is branded consistently with the overall marketing strategy. While some networks have limitations, I’ll discuss how to work around restrictions to ensure social media pages are optimized properly.  I’ll also provide insight on creating appealing profiles that improve search results, a topic that’s imperative to understand for a truly optimized Social Media presence.</p>
<p><strong><span style="text-decoration: underline;">Event Details</span></strong></p>
<p><strong>Date:</strong> Wednesday, April 21, 2010</p>
<p><strong>Time: </strong>11:30 am &#8211; 1:30 pm</p>
<p><strong>Location:</strong> Liberty Station 2640 Historic Decatur Road San Diego, CA 92106 Meeting Room 4</p>
<p><strong>Price: </strong> Members- $20, Non-members- $30, Students- $15, Day of event- Add $10</p>
<p><strong>Register Today:</strong> <a title="Marketing Melodie Speaks at AIGA" href="http://sandiego.aiga.org/events/2010/04/42498409">AIGA San Diego</a></p>
<p>The event is open to everyone so I encourage you to attend and spread the word! It will be a great networking opportunity with creative entrepreneurs. I&#8217;m so grateful for all the speaking engagements I&#8217;ve been invited to this year. It&#8217;s truly my passion to educate and share my knowledge about Social Media and new technology. Speaking has become an important part of my own professional development. If you&#8217;d like to book me as a speaker for an upcoming event, please feel free to visit <a title="Marketing Melodie Speaking" href="http://www.marketingmelodie.com/index.php/speak/">Marketing Melodie&#8217;s Speaking</a> page.</p>
<p>*Photo Credit: Melodie&#8217;s Speaking photo taken by <a title="Steven Soule Gallery" href="http://sgs421.aisites.com/web/myGallery/">Steven Soule</a></p>
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		<title>Educating My Way to Success</title>
		<link>http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/</link>
		<comments>http://www.marketingmelodie.com/index.php/2010/01/educating-my-way-to-success/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 23:06:07 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[College Instructor]]></category>
		<category><![CDATA[Online Marketing Education]]></category>
		<category><![CDATA[Platt College San Diego]]></category>
		<category><![CDATA[Social Media Education]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1949</guid>
		<description><![CDATA[I&#8217;ve emphasized in many previous posts the importance of education especially in the online world as it&#8217;s such a rapidly changing space. It&#8217;s important to understand what works and what&#8217;s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution.
My [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F01%2Feducating-my-way-to-success%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2010%2F01%2Feducating-my-way-to-success%2F" height="61" width="51" /></a></div><p>I&#8217;ve emphasized in many previous posts the importance of education especially in the online world as it&#8217;s such a rapidly changing space. It&#8217;s important to understand what works and what&#8217;s no longer relevant in order to stay ahead of evolving technology, be an early adopter and really understand the landscape of the social media revolution.<span id="more-1949"></span></p>
<p>My most recent venture in education industry is one that I&#8217;m most grateful for. I have the privilege to educate college students at <a title="Platt College" href="http://platt.edu">Platt College San Diego</a> on a subject that is my absolute passion, Online Marketing and Social Media. I was hired to develop a brand new Marketing curriculum focused on innovation, new technology and social media which is really the essence of marketing in 2010 and beyond. The school teaches students both traditional and contemporary skills because the fields  instructed at Platt (3D Animation, Graphic &amp; Web Design, Digital Video Production) are in a constant state of development. There is a strong emphasis on providing a foundation in problem solving skills to meet future challenges and needs of a constantly evolving job market. My role as a Marketing &amp; Communication Instructor is to empower students with new technology and social media skills for their professional development and career ventures.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=3691153&amp;id=79108930657"><img class="aligncenter" title="Platt College" src="http://hphotos-snc3.fbcdn.net/hs157.snc3/18438_228099810657_79108930657_3691153_1309448_n.jpg" alt="" width="423" height="317" /></a></p>
<p>I&#8217;ve only been teaching the class for a few weeks and although it&#8217;s my role to be the educator, I have learned a significant amount in areas of business management, professional speaking, presentation skills and more. By sharing my learning I&#8217;d like to inspire others to start educating about their passion. Education isn&#8217;t limited to a college setting.  There are many platforms that allow one to teach about their passion. Professionals can educate other business owners, speak at industry events and educate within their own company. If you&#8217;re passionate about something, share it with others and that&#8217;s exactly what I&#8217;m doing!  Here&#8217;s how educating has helped my career development allowing me to better serve my clients and partners as an Online Marketing Consultant, Social Media Strategist, Speaker and Entrepreneur.</p>
<p><strong>1. </strong><strong>Refined Professional Speaker</strong>- I&#8217;ve been using professional speaking as a marketing tool for myself and a service offering to help businesses and events for the past few years. Speaking has always come naturally to me especially when I&#8217;m talking about my passion. The act of teaching has refined my professional speaking skills significantly because I&#8217;m constantly practicing my ability to read the audience and engage them with compelling content. I&#8217;m learning better ways to prompt participation to create an interactive experience. I&#8217;m also enhancing my skills to be clear and concise with my messaging.  Each lecture I give is essentially a new speaking platform for me as I continue to grow my business as a paid professional speaker on online marketing and social media.</p>
<p style="text-align: center;"><a href="http://www.facebook.com/photo.php?pid=3691104&amp;id=79108930657"><img class="aligncenter" title="Teaching at Platt College" src="http://photos-d.ak.fbcdn.net/hphotos-ak-snc3/hs157.snc3/18438_228085170657_79108930657_3691104_5714730_n.jpg" alt="" width="423" height="281" /></a></p>
<p><strong>2. Better Visual Presentations- </strong>I&#8217;ve learned how to incorporate visuals in a way that tells a story  thus eliminating long drawn out sentences through excessive bullet points. Images trump text in any publication as people see  images before even scanning the text.  Choosing the right images for your presentation really makes a difference in the ability to engage your audience. My visuals are consistent with my lecture.</p>
<p><strong>3. Enhanced Business Management Skills-</strong> I compare managing a group of students to a leadership role in a company where you&#8217;re managing a team. I&#8217;m responsible for providing clear instruction, managing expectations, motivating my students to meet deadlines and being an overall leader that inspires my class to really take the initiative to stay learn.</p>
<p><strong>4. Increased Knowledge about the Social Media Landscape- </strong>Since teaching the class I&#8217;ve educated myself more on the social media landscape and technology developments. I find myself reading more blogs, watching more videos and scouring social media for examples and case studies relevant to my lectures. While I do this because it&#8217;s a passion, it&#8217;s now become a responsibility. As a leader  in the classroom and a professional in the online marketing space, I expect myself to fully understand the evolving social media landscape.</p>
<p><strong>5. Improved Interpersonal Communication- </strong>My interpersonal communication skills are constantly being challenged and improved as a Instructor. I work with students from all walks of life so I must be able to adapt to their style of communication but also implement strict policies in a manner which allows them to understand the benefits of my assignments and requests. I must be understanding of each individual student&#8217;s circumstances while being firm about my policies and overall craft replies that are tactful and respectful. These are the same strategies I apply to business relationships so the more situations I&#8217;m in where interpersonal skills are necessary the better I become at improving my own communication.</p>
<p>As my class continues I look forward to sharing more of what I learn and how it applies to my career development. I&#8217;m always open to new opportunities to teach and educate others so feel free to contact me if you feel there is a good fit with my teachings and your educational institute, business or organization.</p>
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		<title>Marketing Melodie Socializes DOMAINfest 2010</title>
		<link>http://www.marketingmelodie.com/index.php/2009/12/marketing-melodie-socializes-domainfest-2010/</link>
		<comments>http://www.marketingmelodie.com/index.php/2009/12/marketing-melodie-socializes-domainfest-2010/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 22:51:02 +0000</pubDate>
		<dc:creator>Marketing Melodie</dc:creator>
				<category><![CDATA[Domains]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Networking Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Bruce Clay]]></category>
		<category><![CDATA[Danny Sullivan]]></category>
		<category><![CDATA[DOMAINfest]]></category>
		<category><![CDATA[Fairmont Miramar Hotel]]></category>
		<category><![CDATA[Technorati]]></category>

		<guid isPermaLink="false">http://www.marketingmelodie.com/?p=1811</guid>
		<description><![CDATA[We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2009%2F12%2Fmarketing-melodie-socializes-domainfest-2010%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.marketingmelodie.com%2Findex.php%2F2009%2F12%2Fmarketing-melodie-socializes-domainfest-2010%2F" height="61" width="51" /></a></div><p>We all know that having prime real estate is key to success in the brick and mortar world.  The location of your store in the mall plays a significant role in how much walk in traffic you get, the location of your home and its accessibility often determines if you’ll have many visitors and the location of your office building can even affect employee productivity. What many don&#8217;t know is that the same is true for internet real estate. Having an accessible domain name boosts site traffic through direct navigation (when the consumer types your domain name directly into the address bar), heightens branding advantages and significantly enhances your search engine results.<span id="more-1811"></span></p>
<p>Your website is the storefront of your business and your domain name is the first impression you make for your company.  The significance of domain names is apparent so in 2006, <a title="DomainSponsor" href="http://www.domainsponsor.com/">DomainSponsor</a>, an <a title="Oversee.net" href="http://oversee.net/">Oversee.net</a> company launched <a title="DOMAINFest" href="http://domainfest.com/">DOMAINfest</a>, a premiere conference built to serve the domain industry. The show truly understands domain professionals&#8217; needs. The goal is to inspire and support the industry by providing valuable content, informative sessions and a opportunities to bring domain industry professionals and constituents together to learn, network and do business with each other.</p>
<p><a href="http://www.facebook.com/photo.php?pid=3703834&amp;id=79108930657"><img class="aligncenter" title="DOMAINfest 2010" src="http://photos-a.ak.fbcdn.net/hphotos-ak-snc3/hs137.snc3/18438_231034370657_79108930657_3703834_6524885_n.jpg" alt="" width="604" height="134" /></a></p>
<p>I am honored to announce that I’ll be a featured speaker at DOMAINfest 2010 on Wednesday January 27<sup>th</sup> 3:30pm &#8211; 4:45pm, <a title="DOMAINfest Agenda" href="http://www.domainfest.com/agenda">Domain Names: How Prime Internet Real Estate Builds SEO and SEM Success</a>.  My panel includes two renowned SEO professionals, Bruce Clay (<a title="Bruce Clay Inc." href="http://www.bruceclay.com/">Bruce Clay, Inc.</a>) and Danny Sullivan (Editor, <a title="Search Engine Land" href="http://searchengineland.com/">Search Engine Land</a>) along with Richard Jalchandra (President and CEO, <a title="Technorati" href="http://technorati.com/">Technorati Media</a>) and Dan Ho (Adknowledge).  I’m educating the audience on achieving success from a social media perspective. Social Media is a new topic at DOMAINfest so I’m grateful for an opportunity to socialize the event and share my knowledge with an amazing lineup of professionals.</p>
<p>Of course if you’ve been reading my blog for a while you know I won’t leave you hanging after writing an entire post promoting an event. I want you to attend! I&#8217;m giving away one pass to a lucky winner ($1295 Value) to attend the conference taking place at the luxury Fairmont Miramar Hotel in Santa Monica, CA on January 26-28, 2010.</p>
<p><em>I&#8217;m socializing DOMAINFest 2010 even more by providing you with many opportunities to win. You can enter 3 ways. If you participate in all 3 ways, you’ll be entered 3 different times. The winner will be chosen on Friday January 15th, 2010!<br />
</em></p>
<p><strong>1. Join my <a title="Marketing Melodie Facebook" href="http://facebook.com/marketingmelodie">Facebook</a> page and leave a comment my Facebook “Discussion”  about DOMAINFest</strong></p>
<p><strong>2. Retweet this blog post with the Tweet button on the top left of this post and make sure to include my Twitter name <a title="MyMelodie Twitter" href="http://twitter.com/mymelodie">@MyMelodie</a> in the tweet.</strong></p>
<p><strong>3. Leave a comment on this blog post telling me how you will benefit from attending DOMAINFest.</strong></p>
<p>DOMAINfest was created with the industry as a whole in mind, and is open to all members of the domain community in addition to anyone interested in learning about the industry. BONUS: A pass to this event includes a ticket to their Playboy Mansion party on January 28th, Generation Rescue that benefits Jenny McCarthy&#8217;s autism organization. I&#8217;m offering  $100 off registration to the first 10 people who contact me for a discount code. Best of luck in the contest and see you at DOMAINfest 2010!</p>
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