Marketing Melodie

This blog was originally titled: “How to Not Annoy Your Twitter Followers While At a Conference” but I changed the title  to focus on what’s positive and what I do have (which is engaged followers) rather than what I’m lacking (which would be unfollowers).

The idea for this post came to mind during DMA09. I appreciate that content and conversations at conferences inspires me with creative blog ideas. Several conversations around social media were sparked by my usage during the event. Read the rest of this entry »

Last week I had the honor of attending Twiistup, a premier event in Los Angeles that connects people from technology, media and entertainment. I met a plethora of amazing people from all walks of life who share a passion for staying at the cutting edge of technology.

Attending events and networking in person goes hand in hand with social networking. While we have a myriad of ways to communicate virtually, the power of a handshake still adds a personal touch that can’t be achieved through online communication. Having both is essential for me to build credibility and authenticity to strengthen my relationships. Read the rest of this entry »

The Cool Twitter Conferences World Tour is in full swing! Making it’s debut in Washington DC and now to the west coast in San Diego where I’m currently live tweeting and blogging at the conference. What makes The Cool Twitter Conferences standout is that the event highlights industry leaders in all different fields such as Green, Non- Profits, Customer Service and how they specifically use Twitter for their industry. Read the rest of this entry »

Hello to my regular readers and new faces who are finding this from my TV segment! I promise I’ll be writing another blog soon that’s non Twitter related. It’s been such a hot topic recently that it’s impossible to avoid the hype! I was invited to be on Television tomorrow morning at 9am on CW6’s  San Diego Living to discuss Twitter and it’s opportunity in the dating scene. I’ll be appearing with local dating coach, DeAnna Lorraine. What excited me is yet another traditional media portal, television is recognizing and embracing new media. Read the rest of this entry »

Many people have been asking me for the link to my Twitter segment on AJ’s Playhouse last week on April 14th, 2009. Ask and you shall receive, here you go!

Melodie on the Radio: 1st segment
Melodie on the Radio 2nd segment

Thank you to everyone for your positive feedback! I sincerely appreciate it and am am grateful for those who have reached out to me for advice, partnerships and hiring me for Social Media strategy. Please don’t hesistate to comment on my blog or reach out to me in any of my other social networks at any time! Always happy to help!

In 2008 I posted the blog Traditional Media Companies It’s Time To Go Digital. I emphasized that if traditional media embraces social media and uses it strategically they now has a new opportunity to engage, interact and compel their audience. The time has come! The past few months Social Media and Twitter in particular have been all the hype through celebrities, news stations, radio and even newspapers.

San Diego’s Top 40 radio station, Channel 933 does a great job at having their on air personalities update and interact with listeners through Twitter. They realize as a radio station that represents pop culture they need to be at the forefront of what’s happening. As more people sign up for Twitter, more confusion is caused and it becomes difficult to understand what Twitter really is and how to benefit from it. I was invited by my friends on Channel 933’s morning show, AJ’s Playhouse to educate listeners on Twitter. If you’re finding my blog from the segment on April 14th then welcome! The invitation to the show inspired me to compile some Twitter tips for beginners.

Before I go into specific tips, lets get this main question out of the way: WHAT THE HECK IS TWITTER?! Twitter is a micro blog that allows users to communicate by providing real time information quickly and efficiently. The 140 character limit allows people to cut to the chase in their tweets. The following tips will define my answer. Read the rest of this entry »