SubscribeDMA09 – An Inside Scoop from a San Diegan
I’ll be attending the DMA conference for the 2nd year in a row Oct. 17th-22nd. Last year I was introduced to the event in Las Vegas. I didn’t have a chance for much pre planning to create a marketing strategy around my attendance last year but I got a good idea on what to expect and how to create opportunities this year. I’m happy to be living in DMA09′s host city aka: America’s Finest City, San Diego! The San Diego Convention Center located on the beautiful San Diego bayfront is a prime location for large conferences, especially during this time of year. While we’re still enjoying the beautiful sunshine many places are already snowing!? Read more
3K Interactive brings Internet Marketing to Las Vegas!
Earlier this week, the 3K Interactive team packed our bags for Vegas to show the DMA08 what Internet Marketing is all about.
DMA08 Attendees Scrolling the Exhibition Hall and in search of Internet Marketing help!
I spoke to over 100 companies. Only about 5 were online/interactive companies. I know it was the “Direct Marketing” conference but I’m still perplexed by the number of traditional marketing companies present: specialty envelops, address list brokers, postcards, telemarketing companies etc. (especially since the event itself was marketed as a global event for “Integrated” marketing)
To all of the traditional marketing companies, I’d like to educate you on why you too should have an SEO campaign with 3K Interactive. If you are 1 of 50 companies who sells specialty envelops for direct mail advertisers, how are you going to stand out from all the others?
I actually asked this question to many people. Most responded with something along the lines “We’re the only company who uses soy based ink”, “We are the only eco-friendly company”, “We sell clear envelops that don’t look like junk mail.” It’s great to have a unique selling point but this does not mean potential customers will find you.
If I told you I have a way to get people who are ready to buy your service go to your website and place an order with you right away, wouldn’t you listen? Better yet I can even track it for you so you know where your customer are coming from! Sound too good to be true? Not even! This is reality with the career that I have become so passionate about, Internet Marketing!
The 3K Interactive team (missing Myles) Enjoying Las Vegas after a working hard all day at DMA08!
I will optimize your website by making it more user friendly, set it up to it easily tracks conversions, increase conversions, decrease bounce rates and so much more! Just ask and I’m happy to provide you with a free website analysis. If anything this will give you insight on what you can do to enhance your current online strategy.
