The Art of Learning Something New Everyday

Being an Entrepreneur and Marketer in today’s day and age can definitely be challenging but also extremely rewarding. I create my own opportunities and LOVE what I do but I can’t dismiss that there are so many things to manage including new technologies that pop up by the minute (meaning I must learn and be well versed on them before everyone else so I can educate others about them), challenges of running a business itself: finances, marketing, business development, etc and then of course balancing everything with my personal life that I cherish!

Something that really inspires and motivates me daily is the knowing that I literally LEARN SOMETHING NEW EACH AND EVERY DAY! This to me is priceless and it usually happens when I’m teaching others, giving advice or recommendations. I come to the realization that “HEY! I needed to learn that too!” Or “Wow I really need to take my own advice!” I truly believe the world is a mirror and what I encounter is a reflection of myself and where I’m at in life. I’ve recently learned so much while teaching and interacting with others for my job so here are a few things I’ve learned in the past couple weeks I feel are worth sharing .

1. Networking Tip:  No selling at mixers and have a 2 sentence opener that sparks interest! I often avoid going to business mixers because I’m just not a fan of the whole “What do you do?” question being asked to me a hundred times. I realize it’s important for me to get out there and meet people face to face so I got myself to go out and I attended a 6 Degrees San Diego networking event last week.  I met a guy who works in insurance. He immediately started to try and sell me policies. This also immediately made me lose interest. But it made me re-evaluate the way I connect with people at business mixers. It’s important to be authentic while being able to describe what you do in 1-2 sentences to peak people’s interest so you don’t get flustered (because it’s easy to get nervous when you’re on the spot!). If you start by bombarding someone by selling, you’ll lose the connection and thus I came up with my opener to spark interest when I get asked the Question “What do you do?”  “I’m a Marketing professional; I specialize in Digital Marketing and Social Media. I teach businesses how to utilize digital tools to grow their business.”  Then I stop. THAT’S IT! I couldn’t believe that before this week I really didn’t have an efficient way to describe to people what I do without selling! Thank you to the guy who sold to me at an event and encouraged me to rethink my approach when I introduce myself at business mixers.

2. Social Media Tip: Update your LinkedIn profile! I have gotten more business from people finding me on Linkedin than any other social network. If you’re not already on LinkedIn, sign up! I recently hosted a Digital Media Now seminar teaching people how to optimize their Social Media profiles, including LinkedIn. I discussed using keywords in your profile so you have a higher probability of coming up in searches. Of course you would think since I’m teaching this, my profile would be completely optimized with all the proper terms. Well I realized I have never, ever added anything to the “Skills” section! I had zero skills listed, which means zero key words. Moral of the story is that I need to be mindful of keeping my own marketing tools up to date especially if I’m teaching everyone else to do the same. After I updated this on my profile, I IMMEDIATELY had someone hire me for a project based on being impressed with my profile and she mentioned my “Skills” listed! Anyway, even if you only spend 10 minutes doing this, go update your LinkedIn profile as soon as possible!

3. Peace of Mind Tip: It’s ok to do nothing because doing nothing is actually accomplishing something! 
This last tip comes from my Yogi side! I practice yoga several times a week and try to meditate daily (daily is more like once a week). I recently found myself recommending yoga classes to someone who really felt stressed out and had no time to do anything. While I was saying this the thought popped into my head. “How is it possible that I’m a yoga instructor but have the hardest time practicing yoga, meditating and staying present myself?!” Do as they say, not as they do right? Working in an industry that’s constantly changing while at the same time being an entrepreneur means my mind is always racing! It’s difficult for me to take a break and often when I do take a break, I feel like I’m not getting anything done or I’m wasting time. My tip to all of you and to myself is that when you take a break to mediate, read, wind down, whatever it is you do to relax, try your very best to know that it’s OK to be taking that break and be doing nothing. This “doing nothing” is actually doing wonders for your body in terms or helping you recharge, rejuvenate, relax, all sorts of positive things your body needs especially if you’re a busy body!

I leave you with a quote I find very inspirational that’s aligned with my belief that I really do learn something new every day!

“No day in which you learn something is a complete loss” ~David Eddings

Learning the Benefits of Social Media with @AllisonSchummer!

I recently welcomed the lovely Allison Schummer to my team. As an aspiring marketer and SDSU student about to graduate and enter the work force, Allison’s ambition has positively fueled her to not only help my company grow, but also continue learning and educating herself about digital marketing and social media. Today Allison shares with everyone things she’s learned about networking, social media and marketing since we’ve been working together. These tips are great for both beginners getting into the space and anyone who could use a little refresher!

HIT IT ALLISON!

After working with Melodie for several weeks now, I have learned a lot about Social Media and all the benefits it has to offer. Twitter, Facebook, and Linkedin are great Social Media websites that have allowed me to brand myself, network, and learn effective communication skills. Here are a few things I have found valuable from these three Social Media sites:

Twitter has taught me how important networking is. If it weren’t for Twitter, I would have never known about Melodie’s request for an intern. Through networking on Twitter, I was introduced to Marketing Melodie and the rest is history. Twitter has also made me a better communicator; it encourages me to become more concise, expand my vocabulary, and improve my writing skills to write a tweet within 140 characters or less.

Although I’ve been a Facebook member for about 5 years now, I’m still learning about what the site has to offer. Until recently, I was unaware that you could personalize your Facebook URL.  This important because it’s another way to brand yourself on Social Media. Through Facebook, I’ve learned the importance of branding yourself by being consistent within your Social Media sites.

LinkedIn is a great site to appeal to future employers or potential people in your professional network. Through Linkedin, I find it valuable to be able to post my work and educational experience for people to seek out. Again it is important to present yourself as a professional on Linkedin while staying consistent with your brand.

Through Social Media sites, I am provided with up to date knowledge on the latest trends and have been able to build strong relationships, only expanding my social and professional network. I can’t wait to learn and blog more about Social Media!

Thanks for sharing Allison! If you’re reading this and you also want to learn the ins and outs of Social Media, I’m still seeking Marketing Interns, apply today! If you’re reading this and you know someone who can benefit from working with me, please spread the word. Stay tuned for more posts from Allison on things she’s learned and experienced from working in marketing. You can follow Allison  on Twitter  to learn more about her marketing adventures! 

Melodie’s Unstoppable Entrepreneurial Idea

I believe that every single one of us in an entrepreneur of our own ideas. I also believe there is nothing more powerful than an idea whose time has arrived. This blog post is about an idea I’ve had that’s flourished into action. Before you read on know that this post is one of the most personal I’ve ever written and I’m so inspired to share it with you. Read more

Blogger’s Block, No More!

Recently I’ve been getting writer’s block (or blogger’s block in this case) when writing blogs. I realized I’ve been putting a lot thought into my blogs because I want them to be fine-tuned without any errors to sound professional. Someone brought to my attention that I just need to sound like myself when I blog. Well, “myself” does not have any problem with thinking of things to say or talk about. I’m good at impromptu and adapting my answers and comments to any given situation. I speak what’s on my mind and my passion for reflects in my delivery. From now on I’m adopting the same policy with blogging as speaking. I want my blog to reflect my unique personality, not sound like a corporate website. Blogs are unique to each individual and for the most part have no set standards, formulas or structure.

Now that I understand the power of blogging, I’m going to write what’s on my mind and if someone doesn’t agree, then they should start their own blog.

Another step forward to Marketing Melodie 2.0. Thanks to everyone who’s been supportive of my web transformation. Even when I have technical questions my new web community has been quick to answer them in order to guide me in the right direction. Happy blogging everyone!