Educating My Way to Success (On the Bay! @OMSummit #OMS12)

Having a drive to continue learning  is so important for staying at the forefront of technology! By now you guys all probably know how important continued education is to me. I’m constantly educating myself and even make a point to learn something new every day! I learn by teaching others in classrooms, online classes, hosting seminars and webinars.

To ensure the knowledge I teach to businesses and students on marketing, technology and social media is up to date, I take the initiative to keep myself educated. This is crucial with the ever changing landscape of marketing in a digital world so I’m excited to once again be a part of the Online Marketing Summit (OMS) coming up in just a few days Feb 6-9, 2012 at the Hilton San Diego Bay front! I have received dozens on inquiries on “Are you going to be speaking?”. While I’m normally a speaker at conferences I attend, I’ll be at OMS as an attendee, eager to learn from others.  It doesn’t getting any better than learning more about the topics I’m most passionate about on the gorgeous bay! 

*EVENT HIGHLIGHTS*

• Online Marketing Summit is the premier educational event for digital marketing, focused primarily on educating marketers across all digital marketing disciplines and emerging best practices including social media, mobile, search engine media, eCommerce and website optimization.
• OMS hosts a keynote line-up of thought leaders. I’m personally looking forward to hearing Mari Smith speak for the first time! Mari and I are social media buddies, but I haven’t had an opportunity to learn from her insights yet so I was excited to learn that she is giving a keynote!

• A first time Expo, featuring over 50 companies, showcasing the leading online marketing tools and solutions
• 1:1 Labs: Unique to the event program are expert labs, which offer a one-on-one consultation with experts in social media tools, web analytics, search, usability, email and more.
• New conference tracks: With 40% more content this year, OMS is featuring six tracks.  Two new tracks include: Mobile Marketing and Content Marketing for Social Engagement

Remember promo code: MM25 for 25% off any conference pass!

Online Marketing Summit Live on Twitter!

The Online Marketing Summit @OMSummit took place at the San Diego Westin on February 4th-7th, 2009. According to feedback, the event was a sweeping success. Capturing reactions was immediate, authentic and personal with the latest mircoblogging technology, Twitter! This was my first experience at a major conference with Twitter as a dominate engagement tool used by speakers, attendees and organizers. Twitter strengthened the connections among everyone at the event and painted a picture to the public of all the amazing content that was being revealed.

Twitter users tagged their posts with the hashtag #OMS09 as an easy way for everyone to follow along.

Steve Woods @SteveWoods , CTO of Eloqua and Technology Strategist took the lead with the first interactive twitter presentation in OMS history. He encouraged everyone to tweet their questions and even hosted a contest where best question would receive his book. When I asked Steve about his experience using twitter he shared that “It was interesting to combine [my] presentation and Twitter – gave some interesting insights into background conversations”.

Twitter was a useful tool in may aspects. Here’s a glimpse of the conversations that were happening:

1. Announcements




Twitter Annoucements from OMS

2. Networking




OMS Networking Tweet

3. Broadcasting Live so those who couldn’t make it were still able to follow along




OMS Liveblog Tweet





OMS Follower

4. Communication




Twitter Communication at OMS

Tim Mclain @tmclain, an enthused OMS Twitterer couldn’t have said it better. In 140 characters he let the world know he was at OMS, recognized a speaker, gave props to another attendee and give his insight on the future of OMS.

My overall impression of this year’s Online Marketing Summit is very positive. I connected with industry leaders, learned new information to enhance my own marketing strategies and experienced firsthand an on-site event enhanced with online technology.