SubscribeSocial Media Amusings: Did you know I’m a Sanrio Character?
Social Media Amusings is new series of posts I’m starting. It’s going to be full of fun things about me and things I come across in the social space that I feel like sharing with all of you. Today we’re talking Sanrio! When you hear Sanrio, you probably immediately think Hello Kitty! Hello Kitty is well branded as the face of Sanrio.
Yes, I mentioned branding. It’s how my marketing mind works. I’ll tie everything back to building your brand and marketing! I’ve emphasized the importance of branding yourself on Social Media through various outlets including my Digital Media Dinners Event: Social Media Branding. In addition I’m hosting an upcoming Digital Media Now seminar on Wed. Nov. 2nd, 2011: Personal Branding on Social Media. You can sign up here!
Alright back to Sanrio! Hello Kitty isn’t the only lovely Sanrio character, she has a good friend by the name of MyMelody! Yep, it’s my name by with a “Y” instead of “IE”. I’ve done a great job at branding myself on Twitter as MyMelodie. My online persona, business brand and even personal brand is: Marketing Melodie. However, @MarketingMelodie was 1 letter too long for Twitter so I chose @MyMelodie instead. This name still has the M and M alliteration I love, it’s short so people have a lot of room to reply to me and it’s catchy!
The story of MyMelody: The Sanrio Character- ♥ My Melody is a cheerful, kind, and gentle rabbit. She was born on January 18th 1975 in the forest of Maryland, where she still lives with her parents, grandparents and little brother Rhythm. While good-natured, her curiosity makes her hasty at times. Her favorite hobby is to bake cookies with her mother. Her favorite food is almond pound cake. Her most prized possession is her hood, which her grandmother made for her. Her best friends are Flat: A mouse that is a little shy around other people & Piano: A kind, little sheep, that her favorite thing to do is to cuddle
What a cute little bunny! And it’s clear I’ve done a good job at branding myself as “MyMelodie” because my community is amazing at letting me know they’re thinking of me! Take a look below!
In February 2009 I was at Tweetup and @rockstarjen strolled in wearing a MyMelody pendant as a necklace! I immediately stopped her and asked where she got it. She explained that she came across it somewhere at home, didn’t know exactly where and didn’t know it was MyMelody. After explaining that the bunny on her pendant inspired my twitter handle, she took it off and gave it to me! I’ve been using it as a key chain ever since. The best thing about it, is that it *glows in the dark* which comes in handy when I’m trying to find my keys in my purse. Thanks for your generosity @rockstarjen!
Yogurtland recently had a Sanrio promotion! The lovely @thepegisin, sent me a fun photo during the Yogurtland Sanrio promotion when she was getting some delicious froyo!
I met @cschone44 at my very first TweetUp in 2008! She was recently at a Sanrio store and sent me a sweet message when she saw this MyMelody item. How cute is that?!
I also went to Yogurtland during their Sanrio promotion. I posted this photo on Facebook and definitely received some LIKES! I also jokingly asked the cashier if I could receive a discount because I’m featured at their shop. He gave me 10% off! Shout out to Yogurtland Mission Valley!
My lovely friend Kariou who I completed my Yoga Teacher Training with came to class one day with this surprise for me! MyMelody key cap!
Earlier this year my friend Tom also sent me a cute photo on Facebook. Yep someone IS using my name!
I’m just so happy to know that people think of me whenever they see anything MyMelody related! I’ve worked really hard to establish my brand on Social Media so having my community connect with me really makes my day! Thanks to everyone who contributed to this post in some way shape or form by reaching out to me when you saw me as a Sanrio Character or gifting me something MyMelody! Stay tuned for more Social Media Amusings!
Speaking to San Diego about Social Media
It’s with great pleasure to announce my upcoming speaking engagement with the San Diego Convention and Visitors Bureau, ConVis for short. As a San Diego Native, the city never ceases to inspire my creativity, fuel my entrepreneurial spirit with great opportunities and provide me with endless options for enjoying everything San Diego has to offer from beaches, hiking, night life, dining, special events, etc. For this gig I’ll be combining my passion for San Diego and enthusiasm for Social Media, two of my favorite subjects! The opportunity to educate an organization that promotes and markets San Diego County as a vacation destination and convention site (which I constantly do on my own!) is a true honor.
I’ll be presenting 2 Social Media Workshops to ConVis members comprised of hotels, attractions, activities & tour companies, restaurants and other businesses that supply services to hotels/attractions/etc. at their E-Commerce Summit on December 1st, 2010. My first workshop will be customized for Social Media beginners who are just starting getting their feet wet in the space. My second workshop will be more high level, providing tips and insight on optimizing current social media strategies to those who are already active in the space.
In addition to the Social Media workshops I’ll be hosting, the other part of the conference is pairing hotels/attractions/tour companies with Online Travel Agencies – Expedia, Travelocity, Orbitz, etc – for one-on-one meetings to discuss business development opportunities. It will truly be a valuable event for attendees offering a variety of resources to grow their business.
In 2010, professional speaking has grown to be a significant part of my business. I attribute my success to my true passion and desire to educating and empowering others with Social Media knowledge. I will continue to build my platform for professional speaking for 2011 and beyond. In the meantime, if you’re interested in hiring me to speak at your event or to your organization I am more than happy to work with you in customizing an experience that’s unique for your audience.
If you’re reading this and have considered having professional speaking as a part of your own business revenue, feel free to check out my additional resources on this topic:
Marketing Melodie Giveaway: Social Media Swag You’ll Actually Use!
I’d like to take this time to express my gratitude for everyone who’s been a Marketing Melodie supporter and fan. Whether you periodically read my blog, regularly interact with me on Twitter and Facebook or are a valued client who invests in my services, I sincerely appreciate you!
To thank everyone for their support, I’m hosting another Social Media Swag Bag giveaway! I know Swag can often be clutter but I’ve taken the initiative to find things that are practical and useful. I’ve posted tips on Hosting Successful contests on Social Media and have already given away fun Social Media Swag but since I’m very active in the social media scene, I’m constantly acquiring more goodies to share with you! Read more
10 Social Media Tips for Professional Speakers
In my last post, I discussed how to Grow Your Business Through Professional Speaking. In this post, I’m here to share ways to enhance your speaking engagements through Social Media! If used strategically, Social Media is a powerful tool for Professional Speakers. It will drive attendance, create positive buzz, build trust and strengthen relationships with your audience even before you take the stage. Read more
Melodie Speaks at AIGA: Social Media Design Techniques
In a world where images trump text when capturing consumers’ attention; Designers, Artists and creative individuals are essential in creating a compelling and engaging Social Media experience. AIGA, the professional association for design is a national organization with a mission to advance designing as a professional craft, strategic tool and vital cultural force. AIGA is the place designers turn to exchange ideas and information, participate in critical analysis, research and advance education and ethical practices. They set the national agenda for the role of design in its economic, social, political, cultural and creative contexts and they’re taking an initiative to ensure their members are educated on innovative design techniques such as those used in Social Media. Read more
Melodie’s Unstoppable Entrepreneurial Idea
I believe that every single one of us in an entrepreneur of our own ideas. I also believe there is nothing more powerful than an idea whose time has arrived. This blog post is about an idea I’ve had that’s flourished into action. Before you read on know that this post is one of the most personal I’ve ever written and I’m so inspired to share it with you. Read more
